Gucci, Audi, BMW and Mercedez-Benz and consumer sales – News Briefs
Today in luxury marketing – Gucci’s Paris flagship celebrates renovations; German luxury cars selling well everywhere but Germany; Storms cause challenges for retail.
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Changing role of the mobile marketer in cross-channel world
As mobile and social media establish themselves, they join email in today’s multichannel marketing world. Now an alternative view is emerging: cross-channel marketing.
Luxury industry caught between growing momentum and lasting change
A new study claims that the Great Recession was the tipping point for several lasting changes in consumer behavior and the competitive landscape that threaten to erode the mystique of luxury.
Luxury Daily, Dec. 28, 2010 – Luxury industry caught between growing momentum and lasting change
Neiman Marcus, Waterford drive post-holiday sales via discount email blasts
Luxury brands and retailers such as Waterford Wedgwood Royal Doulton, Frette, Kiehl’s, Neiman Marcus and Bergdorf Goodman are pioneering the art of cross- and upselling to drive foot traffic through discount email pushes in the post-holiday season.
35pc of luxury auto brands use mobile to reach affluents
Affluent consumers are increasingly using their smartphones as part of the car-shopping process and luxury automakers should take note, according to a new study.
Luxury brands will not be thwarted by discounters on social media sites
Luxury brands such as Vera Wang will not be harmed by the presence of discounting sites on Facebook and other social media sites, according to an industry expert.
Ritz-Carlton woos affluent travelers via golf destinations
Luxury hotel chain Ritz-Carlton is wooing affluent travelers via new golf vacations featuring state-of-the-art service, including a Caddie Concierge equipped with chilled towers, refreshments and spa treatments.
Lexus, Karl Lagerfeld and online holiday sales – News Briefs
Today in luxury marketing – Lexus to reposition around progressive luxury; Karl Lagerfeld would like to sell you some alloy rims; Online sales rose 15pc this holiday beating in-store growth.
Mobile and social media set to change business
Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.