Luxury hotel chain Ritz-Carlton is wooing affluent travelers via new golf vacations featuring state-of-the-art service, including a Caddie Concierge equipped with chilled towers, refreshments and spa treatments.
Today in luxury marketing – Lexus to reposition around progressive luxury; Karl Lagerfeld would like to sell you some alloy rims; Online sales rose 15pc this holiday beating in-store growth.
Digital and social media marketing, the advent of cloud computing and the explosion of mobile technology have all had a profound effect on the way marketers and consumers do business.
Augmented reality presents unique opportunities for luxury brands that want to take their digital marketing strategies to the next level, according to experts.
Luxury marketers have to be more proactive in understanding the diverging shopping preferences of their customer bases as a new class of media-savvy and plugged-in consumers enter the marketplace, according to an industry expert.
Since a whopping 43 percent of adults have smartphones, luxury brands should take note and develop a mobile presence to reach busy affluent consumers.
The Trump Hotel Collection bolstered its credentials as a responsible corporate citizen this holiday season through its Thanks & Giving program that lets guests donate to the fight against pediatric cancer at St. Jude Children’s Research Center.
Today in luxury marketing – Aston Martin in talks to build new Maybachs; Prada to show in Beijing; Yves St. Laurent’s Moroccan passion.
We are in the middle of a love fest with mobile apps. Every brand feels the need to develop one, believing this is its mobile panacea – the easy route to be relevant, accessible and cool. Think again.
