Luxury marketers remain unclear about the future of Internet advertising as the Department of Commerce released new recommendations outlining the regulation of behavioral targeting and the collection of consumer data online.
Swarovski saw a 1,167 percent increase in Web traffic on its ecommerce site during the holiday season, signaling the importance for luxury brands to sell their products online.
French conglomerate LVMH Moet Hennessey Louis Vuitton has executed the latest gambit in its ongoing, speculated conquest of independent fashion house Hermes by announcing that it has crossed the 20 percent threshold for ownership of the company.
Luxury executives are more determined than ever to take advantage of digital marketing technologies such as social media, video, email and search engine optimization, according to a new survey by Luxury Society.
Japanese car manufacturer Hyundai Motors has shifted its gears into the luxury sector with its new Equus model whose owner’s manual comes as an iPad application.
Today in luxury marketing – Giorgio Armani cell phone costs about $920; Trinity Ltd. to acquire Cerruti; Nordstrom in deal with kids’ retailer.
Retailers and brands need to have a strong marketing strategy for in-market shoppers, from the initial thought-to-shop all the way through the research, selection and purchase of their item.
Customer relationship marketing technology is nearing a point where prestige brands will be able to administer a quality of service that delivers on the promise of luxury in ways never before possible.
