Hugo Boss showcases new collection via branded iPad magazine
German designer Hugo Boss is targeting tech-savvy consumers with an iPad application that engages users via video, exclusive interviews, news and information on new products.
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Tag Heuer employs young designers to reach new consumer base
Swiss watchmaker Tag Heuer succeeded in reaching a younger audience by holding a contest where eight teams of product design students constructed three watches interpreting the brand’s classic Monaco chronograph.
Cadillac taps Laurence Fishburne as spokesman to drive brand in new direction
Leading luxury auto brand Cadillac has named stage and screen actor Laurence Fishburne spokesman for the automaker’s upcoming “Red-Blooded Luxury” campaign targeting affluent Americans.
The Luxury Collection draws globe-trotters with destination-themed cocktails
Starwood Hotels and Resorts’ upscale chain, The Luxury Collection, is hoping to pique customers’ interest this holiday season with the launch of The Cocktail Collection, an assortment of new drinks inspired by the chain’s many locations around the world.
Gucci, LVMH, Hermes and Maserati – News briefs
Today in luxury marketing – Chris Evans for Gucci Guilty Pour Homme fragrance; LVMH crosses threshold of 20pc of Hermes shares; Maserati’s US sales rise 48pc, driven by GranTurismo convertible.
Three R’s of mobile location-based marketing
Marketers are tapping location-based services to compel customers to use apps to engage with the brand, product or venue via their mobile phone. They need to know the three R’s of LBS.
Luxury Daily, Dec. 21, 2010 – Aston Martin, Burberry advertise via new luxury-targeted ad network
Aston Martin, Burberry advertise via new luxury-targeted ad network
Aston Martin and Burberry are engaging potential shoppers with rich-media ad units served across highly specialized verticals on a new ad network targeted specifically at affluent consumers.
Lexus targets younger affluents via Xbox Live advertising
Automaker Lexus ran a campaign via Microsoft’s Xbox Live Internet-connected gaming console to reach a younger demographic of tech-savvy consumers entering the luxury segment for the first time.
Hugo Boss drives Orange collection sales via shoppable video
German designer Hugo Boss is driving sales of items from its fall/winter Orange collection of apparel and accessories using a commerce-enabled video on its Web site.