Ralph Lauren is 2010 Luxury Marketer of the Year
Polo Ralph Lauren Corp. has been named Luxury Marketer of the Year, the most prestigious award in luxury marketing.
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Email marketing drives online and offline conversions for upscale brands
Given the competitive landscape in the luxury sector and the challenge of maintaining a strong and consistent brand presence, upscale marketers need to use email to drive conversions online and offline.
Luxury marketers can use 2D bar codes to make print ads more measureable
An increasing number of luxury brands are using two-dimensional bar codes as a way to measure traditional advertising methods such as print, direct mail and out-of-home.
Quality and ethics most important brand values to affluent consumers
The two most important values that affluent consumers look for when deciding to buy from a luxury brand are quality and ethical behavior, according to a study by Unity Marketing.
Cartier complements multichannel campaign with mobile rich-media effort
Mobile advertising is at the center of Cartier’s multichannel “Winter Tale” campaign, which asks consumers to follow a panther cub through a winter wonderland of the luxury brand’s seasonal offerings.
Mulberry, Alexa Chung, Dior and Nordstrom – News briefs
Today in luxury marketing – Mulberry bags huge profits rise with help from Alexa Chung; Natalie Portman is the new face of Dior; Nordstrom’s comparables rise; 2011 trends: Content marketing is critical.
Lamenting the lack of mobile advertising standards
There will be parity between mobile and traditional display when it comes to data and media exchanges and demand-side platforms, but mobile advertising must first overcome some barriers.
Luxury Daily, Dec. 10, 2010 – Luxury brands should enhance ecommerce presence to succeed in 2011
Luxury brands should enhance ecommerce presence to succeed in 2011
Web sites are expected to play a significant role in driving luxury sales in 2011 since this year’s online revenue has been astronomical compared to last year, according to comScore.
Louis Vuitton takes second place: Luxury Marketer of the Year
Louis Vuitton has taken second place in the 2010 Luxury Marketer of the Year awards based on a superb multichannel strategy that brings the history and prestige of the French fashion icon to life.