Gilt Groupe launches Web series starring fashion gurus
Online retailer Gilt Groupe is launching a Web series, “Unracked with Gilt Groupe,” that will feature interviews with fashion icons.
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Ebel Watches targets new customers with popular blogger as model
Ebel Watches is looking to connect with a female audience by collaborating with a young fashion blogger who will model its products.
Four metrics for adding neighborhood-level data to go hyper-local
Web sites and mobile applications which present information in terms that reflect local context resonate better with target users and will win in the long run.
Givenchy, Karl Lagerfeld and Viktor & Rolf – News briefs
Givenchy shows Liv Tyler’s womanly side; A riveting behind-the-scenes look at Karl Lagerfeld’s Pirelli calendar shoot; Viktor and Rolf on art, commerce and superstition.
FTC’s Do Not Track proposal could threaten viability of luxury Web advertising
The Federal Trade Commission’s proposal to add a Do Not Track option to Web browsers could hamper the ability to precisely target consumers that makes display advertising a valuable tool to luxury brands.
Luxury Daily, Dec. 3, 2010 – FTC Do Not Track proposal could threaten viability of luxury Web advertising
Audi drives toward greener pastures with electric car reveal
Audi of America showcased its new electric car and charging station at the Design Miami sustainability forum last month in an attempt to market itself as an eco-friendly brand.
Christie’s bids on mobile to supplement auctioneering
Auction house Christie’s has launched a suite of mobile tools such as a device-optimized Web site, applications and SMS alerts to bolster its digital strategy.
Stuart Weitzman goes eco-friendly with upcoming handbag line
Shoe designer Stuart Weitzman continues to extend its brand into the accessories space with the development of an eco-friendly handbag line made for its 2011 spring/summer line.
Alexander McQueen, Haider Ackermann, Hermes and LVMH – News briefs
Today in luxury marketing – Check out the first video for Alexander McQueen’s revamed McQ collection; Haider Ackermann does not want to make anymore men’s clothes until he feels like it.