What Google’s Boutiques.com means for luxury ecommerce
Search titan Google’s fashion portal Boutiques.com could set a new standard for luxury ecommerce by providing consumers a more intelligent and personalized shopping experience.
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Luxury Daily, Nov. 19, 2010 – What Googles Boutiques.com means for luxury ecommerce
Affluent consumers still spending less in recovering economy: Booz
The frugal habits that affluent consumers adopted during the economic downturn have continued or worsened over the past year, according to Booz & Co.
Bluefly leverages iPad canvas to deliver richer shopping experience
Online retailer Bluefly.com has continued its push into the mobile space with the launch of an iPad application that offers consumers rich-media content and fashion shopping in one location.
Digital media exposure moves needle on luxury brand affinity
Digital media exposure enhances luxury brands and drives purchase behavior even if consumers don’t click on ads, according to a study on SEM, SEO and online display advertising released by iProspect.
Donatella Versace, Ferrari and Tory Burch – News briefs
Today in luxury marketing – Donatella Versace is teaching a new generation of designers how to thrive; Abu Dhabi firm Mubadala sells Ferrari stake; Tory Burch celebrates entrepreneurship.
Mobile swiftly moves to core of all brand communications
Mobile exploded in 2010. My prediction that mobile budgets would double in 2010 held true as we saw clients increase their budgets over the course of the year.
Luxury Daily, Nov. 18, 2010 – Do luxury brands get mobile advertising?
Do luxury brands get mobile advertising?
Luxury advertisers are reticent to jump into a mobile advertising market now worth billions of dollars. What gives?
Michael Kors enables in-video commerce to drive holiday sales
Designer Michael Kors is pushing its holiday fashion lineup using a custom-built online platform that lets consumers click through from video of products to its ecommerce Web site.