Luxury brands need 360-degree mobile strategy
The luxury market has finally made its way into the mobile space, albeit mostly through iPhone applications. It needs to do more.
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Ferrari Maserati dealership taps mobile for added customer touch point
Ferrari Maserati of Seattle is looking to make waves with a promotional mobile application showcasing the Ferrari and Maserati brands.
Chanel taps iPad’s unique capabilities to showcase watch collection
Luxury brand Chanel is promoting its new J12 Marine Series of watches through The New York Times’ Editors’ Choice iPad application.
IPad may woo luxury brands to finally enter mobile full-throttle
Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.
Jimmy Choo taps mobile to make print ad more interactive
Jimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Rolex taps mobile to make print ad more interactive
Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Mercedes-Benz targets AutoTrader shoppers with mobile ad campaign
Luxury automaker Mercedes-Benz is sponsoring automotive marketplace AutoTrader.com’s new mobile Web site to influence affluent consumers’ purchase decisions.
Rogers & Hollands Jewelers mobile program drives repeat business
Rogers & Hollands Jewelers has tracked $18,000 in business directly back to its mobile club efforts, in just four months.
Mercedes-Benz Financial tops $2.5M in mobile payments
Mercedes-Benz Financial has received approximately $2.5 million in payments from customers via their mobile devices since launching its iPhone application last October.
Vogue Stylist iPhone app matches user wardrobe with advertiser products
Fashion magazine Vogue has created an iPhone application that pairs products from advertisers such as Valentino and Gucci with style items from consumers’ own personal collections.