Remy Martin mobile campaign attracts 1,200 SMS opt-ins
Cognac maker Remy Martin ran an integrated marketing campaign to reintroduce its flagship VSOP label to a new generation of drinkers and was able to drive 1,200 SMS opt-ins.
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Gilt Groupe brings discount luxury shopping to consumers on the go
Gilt Groupe is letting consumers get the most coveted fashion and luxury labels at prices up to 70 percent off retail, right from the palm of their hands.
Florida Diamond District adds 1,200 consumers to mobile database
The Diamond District in southwestern Florida has been running mobile programs to build a database and drive consumers to its showroom.
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Gucci enters mobile commerce arena with one-of-a-kind app
Renowned Italian fashion brand Gucci has made its debut on mobile, letting consumers view and buy limited addition products right from the palm of their hands.
Submissions invited for new Classic Guide to Luxury Daily
Mobile Marketer is inviting editorial submissions for the next edition of its Classic Guide to Mobile Commerce, a comprehensive resource of how-to and best-practice tips on mobile commerce.
Lexus rich-media ads within MSNBC iPhone app to drive interaction
Lexus has launched a one-month long campaign within the MSNBC.com iPhone application, letting consumers interact and engage with the automaker’s HS Hybrid car model.
Bloomingdale’s fall fashion campaign taps mobile to engage customers in-store
Bloomingdale’s is using mobile for its fall fashion campaign – Lights, Camera, Fashion – adding an element of interactivity to engage with customers in a new way.
Lexus mobile ad campaign achieves double-digit CTR
Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads
Jewelry mogul Anna Sheffield launches mobile commerce app to drive sales
New York-based jewelry designer Anna Sheffield is using mobile commerce for additional conversion and as a new sales vehicle.