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Mobile

Sephora exec: Beacons need more time to evolve

October 16, 2015

Sephora is testing beacons Sephora is testing beacons

 

By Chantal Tode

RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 Oct. 14 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.

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  1. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  2. Veuve Clicquot recounts label’s history in display of visual innovation
  3. Louis Vuitton introduces Visionary Journeys Seoul
  4. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Valentino Garavani and Vans present AI-generated campaign
  7. Coty earns ‘A’ score from CDP
  8. Louis Vuitton launches new menswear campaign, global pop-up series
  9. Iordanov Vodka takes shot at luxury with Swarovski Crystal-encrusted bottles
  10. Aman welcomes warmer weather with ecotourism boost
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