RANCHO MIRAGE, CA – A Sephora executive at the Mobile Shopping Summit 2015 Oct. 14 said that while beacons open up significant opportunities for personalized in-store experiences, more time is needed to figure out the best engagement strategy and for Android’s play to develop.
{"ct":"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","iv":"114a4e17f19c428512f63e75a097c7ab","s":"f1f0767dfde5b096"}