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Feb. 8, 2026
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Food and beverage

‘Shifting consumer mindsets are set to enable longer-term premiumization’: report

November 19, 2024

The largest privately-held international spirits company has, in tandem with U.K. think tank The Future Laboratory, published the sixth annual Bacardi Cocktail Trends Report. Image credit: Bacardi Inc. The sixth annual Bacardi Cocktail Trends Report contains several trends set to impact the industry in 2025, including a growing consumer appetite for curated cocktail experiences. Image credit: Bacardi Inc.

 

By Amirah Keaton

The largest privately-held international spirits company expects five key trends to dominate its sector in 2025.

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