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Dec. 13, 2025
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Jewelry

SIHH leverages social, hosts public for first time amidst waning watch interest

January 24, 2017

Van Cleef & Arpels' Poetry of Time Van Cleef & Arpels' Poetry of Time

 

By Jen King

With sales in the luxury watch category continuing to decline, digital marketing has become a catalyst for brand exposure, especially at traditionally closed-door events such as Salon International de la Haute Horlogerie.

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  1. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  2. Sephora introduces new concept for SEPHORiA 2026
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  7. Mercedes-Benz signs Coco Gauff as global ambassador
  8. Mandarin Oriental kicks off annual Silent Night activation
  9. Aman welcomes warmer weather with ecotourism boost
  10. Bugatti opens first showroom in China
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