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Dec. 7, 2025
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Jewelry

SIHH leverages social, hosts public for first time amidst waning watch interest

January 24, 2017

Van Cleef & Arpels' Poetry of Time Van Cleef & Arpels' Poetry of Time

 

By Jen King

With sales in the luxury watch category continuing to decline, digital marketing has become a catalyst for brand exposure, especially at traditionally closed-door events such as Salon International de la Haute Horlogerie.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Dior goes for gold with flashy J'adore campaign
  4. CFDA bans fur from New York Fashion Week
  5. Aman welcomes warmer weather with ecotourism boost
  6. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  7. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  8. Dior’s ‘Lady Art’ project turns 10
  9. Trust and transparency: The new sustainability currency for luxury
  10. Richemont emissions climbed 24pc in 2022
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