Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"a84ecdce87c9c0c85b1a973e546930a2","s":"208f07fc0be180c3"}