Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"f9d89e2671826056ec707509aaa49638","s":"81e6232b5d623043"}