Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
{"ct":"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","iv":"4653e86c620bc5016f918d4f27d3688a","s":"acd3a21fa6e4fa8f"}