Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"cfa733213c9517c41ee099b022f60df6","s":"9ef180195a889b03"}