Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"b002e7dd134ae1fad965826f10e5b594","s":"5ec4bd2fd8a98a57"}