Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"cf08a5a4257e51afc40584d221ba80d8","s":"8534da994e8ff093"}