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Mobile

SMS’ biggest achievement is proving that mobile marketing works

December 4, 2012

 

By Chantal Tode

Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Luxury Women to Watch 2017
  7. Dior builds five-story statement flagship in Beijing
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  9. Chanel unleashes ‘From Dream to Reality’
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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