Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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EKN3pDEZmv0qSePP2kwCv0Yi6PC0XbbExEv6rnIzxTLl6sOa7sx7xjKSDjiGGTFVuaO\/JIAq68Fk3P6A4js2EuGK8iT58p8rWY2mzKlDEKSbuxOl2fqeZMBv7W7DNQ9EKhnBu02W280+aVjaaNbqzhfu7GqB68BF2jMmhiiOpnGfPhZwety5Uy8CyZt++0l08MPHuTvFm29PbFUIpGYcYQvdmuhWOD+vmpVlSOR0hkG31KKN+uctJB3ELwViP7ni3xiMJXCnQaPl2j4relV6kAOqAMWXOZY65BuOKHyLir+++v0I4+z+NpQmiLMzzpjhvcL+u3ZSJmWwlWYCUAWy7TvW3R\/2eGIURFWTqMiUMsVcHbvC8fDFbmLmjAbZV1e10o5f6H4Mi+xfFR+E+KlNeqY6\/XU+zBqflXbogucdEpTCK475PaaJKAcL73dBelHDqyym0XjYEXrdKAR6F46zoG1C\/orHbCpbrNrPJDUiQ6bSrJEJTIpXizZFbuYBItcPZCJKNfeHO7BITVPRghwL7gysb05R0kCpTr4gyXh2GLRviUbnFTbBDuRF7IGdRHnNuzLadCRUZ7B6adHkme2Uip9iYWcPKAbKcii2qShUHzBEYdC6gzxEcySdU3McREp4DYNZVVnrCgZxP3yIrZFqWCjpowDuTxUlAMa7aFIjQ7tCyBqrPVVoQHLuklef6g+xDy94Q6u8AK138V+o8kzBqF+d\/SxfcpxrXtCBSbL6OD\/kuQMQ+vHGCk3AoC12+CrAWXmMnEzWFvvnx\/DjMtzsoWjESz1WlD2jiLP01q\/dsb8ltovTLCeynT2cw0cEv93Z9SGmPa4xeJ6dOlxBHtTHw71HDMNETS1aaLPlg20VUkYevyfB\/v4zGEIJHnSXs7IO\/jcL3dFeDXyHrfZ8VXT5q1l3T+mPLdFOAhUiMjsyYacZ0jHpQ\/QRp8V24J1SMycHMG27am8xvsb+qHsg9GA5S0VXKLLiW8JBtrP4n1jcsu\/w+WkL9PhWMrAM2soy5qb8n\/TlWHuyjmkBFYqepWz0t1smrFwPp2q8DPN7FgkzovgeoShHKyfKWiWeDI7aitkYBmE0cG9bcID5UPSmFZ8ZM1\/\/eeHifEjDPLQXjggaVzzrR90iKuO1tSQ911NJPtSH+QPnkXvxY6pvmeERVqrS\/XOgaZPw9Ux0\/HOnZ2DtMsJu8zS1UTcSKEzDJBkGqEIk0kkUcCVs75GcGS5+t3HXY789l6VEGZks+aaNd1\/bsU2cZXI4dMiITEREEzRlh0iD2q8h2onBC2F4061jgd5xNWYXwNaspibJMw34nkIT1Ec\/gPCFIUNt2QFHE3oi5qWYpnMM6jucw0hnxYG\/7V+0j4ASagEcKr0VaKc2H+1sjzrW0yHlvggKeewGzLofPDyTZT2b7xfBgl+79FZ\/njubAZY\/NdZVpk2grLSR372ZrrjmTi4JvSSTJX14QjQzlZ9Md4pJXlCb1lVKLbTdEio3u2CEE7au24GtLtPqFAPNAHBbb2CvVzEQMKaIH7c\/BLS2Z3j6q4VCOUooj50gApIeAJzUkW1ptS3ee05oerxeh0dM5xZ\/Zx6urSHHevy55QWF1vNKCnKg2WUAAkVHE66lqQuuyIhlxQQYNwz81xmyBYIx6awcHwsd\/ntU5fyuIo05ei1UtzUM8mc3tDmMR5LFBN2HasxknqUpSqTAvQvTzPIApB2jOdKLLHQYKTNHrM6fhwiwSlP3k\/BAv0dThKzUxyufVZAitm4VxsaQ0IDoDaI8f3GLfGzCsPh0jAqKWaDZwZaWMlZhRpYqa2CC2zdUBxAYUtR9gzq9rl6LN1YeqeIKkuRZEwHUDNoLtcH+srUrJob8zD7P3t\/6+YpUe7wHh9QiETHWL4Pjt6SzmvSjI\/L9tVA+\/y1fVa4dZyq\/uQhKyJtgcA4K4OAer0MAIfjOzo9aJmna\/LHsW4TBUW9X0BD5Fs2N0\/\/f6ONrS3atvruO31q5KbEVn5N6YH98YclIKiwd9584p\/kN4wohsfpt8dctLqTh96XTaQaf5jMxkaUiD6lS\/zIlf7SAlNXwhiK\/CNjeRnbS\/MerXFPzq4YaMh764bndIyEXWPzzoRhdXegi\/V7Jr2X4J2ibv2lvNsUP3445aF0QyAoPhPJa+TLfbNEF2m9l5b5ozB8BaDTBVKMRqbSbZs5ymq+eNXNsrv3fUdwpqWkX23L+qZU3Enh0FLS+4XzvowY+W\/u7urEEBA703rQ6jgSE4iMWlfRHm54GkZKqyofu5BPZ1Ch5TngNQ+GVb3H5GN3aSZe4Y3+rU7hDs2dk9qsSaDsi+LdmNY9WQWCRXOTw2Jv6SOXznjRmMVo+DEk+F2UV2tk+ZL76COy7uMV4e3E2bo8v8Ho34qupTxy7eK2x\/pFetT1nSb+E92HH9VTC3MRsQ\/as2bBN2iB3pLnCmOVXi5Z\/YXPS\/bR2y907BObKNh2U47yVSYI7JNsxXTgC9xvSfx1L6+OHBoJuE8KAAe9uJ1+kOlr5hsSyoH6T+U8qg2RqJvq5ryUD3eSDhrf5fBl0nrlu8EGJGDvtmQllTNvGElz6kAYg5rRlpl66bvy8kMAUHyBhnmcZmcer3W\/Aah4MAcoOpNMLXYt43DpO6bvxGYauzWG0IWzVxrvh9FEXKpuhU7yWmJyNSbpzC6a+4BCFGZXdfXg5jRTc\/wp0Y+5uLmxsZgqcywcidebWtNNmT0uNj1\/LVTRYSDBkxv1g8Z70SJla0vqOrgk4bMKVoASb3RqH8YnXvYmOwPjQYOIu2hHY6cPtpJUEgzSRfTHcXriglNUuLX7DSTn3yO8FZowkLAHyxr9sPqRtp44U0MYfeQibPKkjHIp3xx6BP2GDPU5yCyHYNDE120OOhGvLPBxzsv0kS7vqPUU7op04q7v+tSS6+qEpVnDlhKxHXn0WXLD6aiDTHBoqw1pFC1IQ7PhSKERRXc1ZpdUNH7XkPcqckU\/1E0pp\/tl5Eq4AnNIJn5gF9VWXHhhht9sPTTVSHepJEMN0e7GlMUjLdwiGk\/ZFoF6KFWdyshyh7+EROVsjfq62m50RXtnm2y3p0MDcgwe\/5N2OPRg7786h40Ip\/yjG3SlNW1xr8ck2ccnKpXSn52DegMW5PFBdEJr1801h7V1twftjGboHf534xh0iR4lo9ZubPYIYukXNcY9JAV\/aOb\/DGAsrQ2C0RyNH+XaJygaeYz76u+7i\/qGmH6camIjBrbcpClqNKVTi7szJS+l3bVfN6NLM0nbL6WDUmyMwBjiwZdqAg99vzL8XN\/X1GtBJXLHAb241vGXQQ88mLs3fIxJeNpKbysKxaida9DfHtH2tKz0p5mfhoEdDuRUydVi8jzPouPndgs+gCA8YlZ60mayYEMaJltFq\/cWtoKWrOcgKqvYA8l\/bLS3UTVscWWzU0IZu3rwXEU1b0Yy+KXUZ5tyo9iZr58HMM7b26dRFrwggTTfnAMIBLFPkzOgL1IgyG6I51kTM2B9xf3Ztls1gl+Jd5da8Q0kPtnkg7B48FaST4IOUyqirCWGxM8aZPbBYkLgIttiaqrYs8OlHoyl3Bv5vgTbwjT6nj8829u77+Z6npyZEsCgboph+iCOChgDIYeyev2H+dMhjmp2wwfJR4RCcGw1NPqFPqqAq8yhylp8j6aWh3JUi\/FGxOiiU8sDAIWroE0iLb0a15LOLcEFrTW\/8vLdw64+dkXWLoGqec3Z200loRH3o0DnUI2rqQBgZdWXhp+d4bd9tLf6KyKHtppUH9UqNp5wGqGf\/OLlJgiyJm72h0qW8TxkGFl0KOXc5shoa8mk7tkwSShz4a8gLQt0evHtEc9SonCYbz4fIbOk+IxVA1wCiZItVaaMIRXHxreozEqszSD+6Dfl6A\/VH96w5QVR8VCmRp\/xwf1rXcfRuSV23KRvnUORLnYxPt7J4cxzTvJtuTwwLcKqJpyK1gDCWsB+ccvmvhaNEjac3X9uuZtTA6eCuGFm5GfAxMEtQtUtHA0IU6asCuKrGfuD3cHly8TNPRWg3w7gr+b9B0cvm2xzgOHL8fqVX2of13XUhxXf6Efd+Pj+0D4+YkmDERucNMo0j+EUzTzdH4qSsiXsTGCV1N6+CRxkJRp8ABeH4rgoU2QBG5+HVGGG7vQZlaJY6s9st7on\/tzCiaW+5CS8x61h\/UqQgtmjFSIqRTY5Zb3C\/H5rGMCLygVm2U6cfZkXlfsEnCqZYfr7s4e\/rcCPFxM+ZBufYDrFhNBplXRdqcIgC5RaodwPuRR8+wpiVlqWLUG6g8xEULYYeBzqRPHJWlkkD1dLJRoLDKTFHKFgIdA6WG\/NrmIaN0IBVfoSzuqAHrXWOlFfboWsRc\/VmZxJnke5lApgEi8uZkOW4WEiglzm34OOB3torgycGeBV3jEdvxwwYCLW9lagBwWQ37JRZ9fki4iYnkRYAoPOn9iu5j47Dfs\/ohJzL6jaZiPR2VtgqYfkB17A=","iv":"0cb2573ada3832c41213ea6255f009c0","s":"80220615c140098c"}