Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"d523a23e287b1eeda94d14acb69ada3c","s":"020163ff799dc078"}