Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"9880bdef8f95358d4540db45973328d8","s":"ccd088d55542ac2b"}