Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"7b2b596a91175c5bd60fb50f3ceb63ec","s":"40dc887584b06ec9"}