Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"794b51fed01ad463c1d2a356769829ce","s":"576be35840478958"}