Since the first SMS message was sent 20 years ago, texting has become nearly ubiquitous and is embraced by brands of all shapes and sizes. However, the next two decades may not be as rosy as texting is challenged by sexier smartphone-enabled marketing and the rise of free messaging apps.
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","iv":"ac2cb2f3927c5fe952ab79a381491e71","s":"3511d18cc62f427e"}