Columns
March 1, 2017
SMS is key to multichannel marketing. Image credits: Salesforce
{"ct":"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","iv":"ee4d16c8a23b5b48c9a1635a72170ed5","s":"fd34a4a79c8ff7d3"}
Share your thoughts. Click here