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Luxury Memo special reports

State of mobile in luxury marketing: Luxury Memo special report

February 2, 2018

Digital expeirences matter, image source: Swarovski

 

By Brielle Jaekel

Transformation of luxury marketing and retail has largely been pushed forward by mobile technology, which now blurs the lines between in-store and online channels and marketing versus retail.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. WatchBox looks for growth in editorial integration
  6. Burberry bans exotic skins
  7. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  8. Dior builds five-story statement flagship in Beijing
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Luxury Women to Watch 2017
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