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Retail

Success in China is understanding consumer ecosystem: L2

May 19, 2017

Due to government regulations, Chinese consumers use entirely different digital services than the western market

 

By Danny Parisi

NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.

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  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
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  3. CFDA bans fur from New York Fashion Week
  4. Dior goes for gold with flashy J'adore campaign
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Versace announces exit of Dario Vitale as creative director
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Dior’s ‘Lady Art’ project turns 10
  10. The Macallan hosts exclusive residency at Rosewood Baha Mar
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