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Retail

Success in China is understanding consumer ecosystem: L2

May 19, 2017

Due to government regulations, Chinese consumers use entirely different digital services than the western market

 

By Danny Parisi

NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.

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  1. Capri Holdings fills CFO, COO role
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  4. Baccarat embraces new visual chapter
  5. Audemars Piguet goes global with new boutique concept
  6. British designer Clare Waight Keller joins BFC board
  7. Global demand for luxury hotels outpacing supply: JLL
  8. Top luxury campaigns of 2024: Mercedes-Benz, ‘Defining Class since 1886’
  9. Pernod Ricard flags first-half sales decline
  10. Rolls-Royce drops in at Oberoi Concours d’Elegance
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