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Retail

Success in China is understanding consumer ecosystem: L2

May 19, 2017

Due to government regulations, Chinese consumers use entirely different digital services than the western market

 

By Danny Parisi

NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.

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  1. Secondhand watch market stabilizes in 2025: Chrono24
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  3. EBay presents shoppable Super Bowl weekend activations
  4. Perigold, Olivia Palermo announce design partnership
  5. Coty partners with OpenAI
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  8. Younger, Asian consumers fueling luxury growth: Bain
  9. Deadstock denim from Nona Source dresses new Guerlain drop
  10. Gucci studies connection in spring/summer 2025 campaign
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