Multichannel
November 27, 2013
By Joe McCarthy
Precision-cut crystal maker Swarovski is embarking on a multi-pronged social initiative Nov. 29 called "12 Moments to Give" that contains Instagram and Pinterest components and aims to drive substantial United States retail traffic.
{"ct":"sYfR5BktXkcue72m6PvOSxQGbcsG8jyvI4SPQDcc1g68T0A6gDOoAbH6KKyykFjcXb0xshiAXUcZ\/agGqxAKjbOsgadFn556Sk3\/IIdLDJDLG\/c5jYcWqWEgaphPdre8tEzmoffdaODr\/CyYWWJb5XRbgfMLbsBI+y5gWsSDoQZRDHp3xdHmzDQ4EBTyq+mjE8QrZbEwn9vvKY4JLzzdrYnWFs02j5In\/CzWga3TmriYhJQCl5C3LAl8SGBUdW1EGlx3+llftTh1fotl\/CBKpOejBGiNlUGdgBbF0ibqq+JyUmm+9syJOXghy9oZdGjflWwj+r2b7ntapdkSlO8sRShljR4ELviqLa06exCiNRUfsMgn\/\/Dp7bYuMYJ26qvMNjydZatvDs5vNNPIJoQ+10cttEpkk5fOnO8ycj1NjvBoYXRkZi7VmXhhtEAoC13eZAcKKzguBQpSekge8hOZtFxQLvAI4HF3IiNLrq4NsAL5\/kQSPdcq2KLGiCNIY1LUBEnsAC3oOC0WT0S4oXsbME8DRzR7K+BLC2rZlKE2q+olxT\/ndUofBXT7Cwcj5ZPkrfCu2A8vx9CD4L4fmMe7ZQSAkfv66MB0vRq8MAaykMdb6xDdFbE0LPNHCYmAPwZpaqc19Cp441CZapVGdlUQvZD2sHH1JzVrSY8rujr9zV\/9Jd23Hcm\/0OQ2gHuGGJd8Sq+6YROK4CBuhZTpbF2aZbOlWu42EbnoLJmPddZEea9dUOQbET2QO9CeLJxvC9\/9lBqSDVd2H2Ij6JFxl2376N9mX7WQOFkGfvp84Dm8gVsi2mijbgf1w8cPIqBJKyp45MsRf1ZQKf+Ka9LAvW7ysXpQG2tmSL7Ew25ZUBjz5zjfRPaTjLuLKCboigKye1lHYEEZ3tk9pdXgZGdKnTb0l5m9d\/KVZG+wmkM2jvXekYW0nB+H9OPT+MLLm78LdMxJ8CWwy7RoSFZ\/ys\/pQ1T54XBfGws3Rqi4Y+ef73BuX86LmlfYBVHbEfsw4thSFYQa57UoyWCXyNSAY\/huO95XtGLpMilmE+3uRD9njkHT+dHz\/QEX7+SrSoUwSBXoMha0afRRuwFtSaB3Lqgq2Ahdj39P4TLYA6rR7QtulBITp1jiiFbsgKuWMKoW8KPYj76ymBPCNRxA1PiE5IDnMWG98Bg9Eee3N2MHq20\/uSRVXcYqLR9XFG2DaDFrXbS6TZsq0pgxUzxT967FkozAV+qPIyFyf5FZAH12UxfCIm5jyh0RFm8bUaJmooP5trrUgkMxwIS95h1ZOBpyYJHMfSTCkddqOLut1vV798DGu1DMuJl1lKL77rDyvXhisENFoDtIHKq\/YXwx3mf8mPBgteL8bVTCcnn2MHgYWhQ9LygKeff3MZcPOr\/8FkzCX0IaKnuTNl3LrOiW+Cz4IlIsl+870kuWGJygvnLjpW1wGw4CY+ZcECZEUJduRUHpqSP81jgcii1wj1Cmx8ExdGL3nmJY72nTZZpQ8OzAEwFasvbWXzW3m2sr1rnO4BHNeu8JZSBw7+DYgtSj0e05cMpEfJ3FCc3SFiIVUG0WoCpiSSUgKT8Lvxle7QW1NZiGAPH8Zhv0WKLqKCGezXV0bAdJNjdNoRua5f4rf7bfFrst3j6tsTx8DYnIj4hK5IZhbMHb7WlloYayFyZ6E9gilZ2atkbS5KxUdEMzImdMWNkIdi6FLg0VPLPMfC\/mR0WaTUWzIBmqUnEgCAEOtuZlOtPUlx\/PnclA55D7tiRTHCxZWhi4yWArBCJFhZL1yI01ScDCXiBWlI2BIVGn3EnmbSCZouFuQ378frvi3EhaRcHm2RqnJkORRoQ3UHQ3lQ7cmqdUA8MivWc\/UXVpIQfLnNzufWogbFepvWku0xz\/LzV1yt8cDfbnnqgVIkbB7GMfMAoPh77tPVqXitsjeBNTdO0nxeAmQ0pFim89i4\/HW5MBaX7DSFlgp9Fp4YKr486NaOG0lBuCj1HGCo3vS7Nv7aH2wnu\/Dbz08TNeiaU1sv\/XDmX4bESjXDg8k+iL+7E+9\/HjXcYr2xIwUUmrJevvumQQaHZM1LC9m36y3fYdbLsfF+TSsgdieon+pHSk\/loIy3lymIWGZztXhaoIHALY5oTqKUEBgcWvSaFnn4P0kDSyEOafEQc5XxiOMvJ9+labtCIPCDY4I4YCxh9sc\/MB\/wAirGk+kdVLEI7btb9U8V9omdiyMBGF+CcLPV\/tNFBzIgMGarooiiuX8NUxPErMqYGIn7wm9+eo3EjRzKdl6HJnFUI+B\/IbPPc8NfHi\/MpkA1a8pvEQHJxRsx82QRIU7FtbkQuQ22NfuBVnSlWsu0M48jDZYbZ\/WLudFUFKWKGmg5S\/2UC3EIBnO2SW0jHJwVBEBRC6NTMzvFlrBdihfBXsL3oSbIiJ\/MM8rhxNKtrBKwzqLkbz6iecnak0rXTQc6Yw6weqCSgp+AVwqf8Jok92RYnWvOPjehv9FtTI5gkg1a\/3g5X\/lCFXuPMyAmyJWCcWGVrPVMqrz3UFH3Z6dcT38Y752RfTB1bQZl6wBYF1DI3HU8WCK+eNWIE3LR1Vfmzw+tfSdy4c0yETnKM7Hp2FcEsUrDciNdRhecMOfEgF7DUfrN0Dmr0xKY8\/gp6xlUQY86q7CK1a2zcosysrVbaIKIzUCLZF2fQkg9N9KnX9veEC\/OjJqrJ828gLFMBIjneXXXjyN7hFCZ4KPYTbtzNbLSiSYG6H8U3Bj3xYeMWJ7B1qh+NJwTdC3PBk2aYsNV10bFfunJdnagbIllwEkyf\/VGWcpo8ItB9HY5anMK+V\/F9UecHlNM1qF4QujTIvxpF7IBMQ0xuNm\/qW3RD7KLPF+MmFeYsrYLI9qoMxwk2Tq\/fXJ6P8vjMO8Az\/l0Qx4ax1pM4p65pIRc7RMJm1s1OewnRHOVHjycu1aoq+iGLb\/3Z7DLlx0RR\/wS32VJxFp2YWrOrSjLUi9MXmcROSTmuaHcLEvPtiCfoD5S7pL2tZCfd\/QCf6vxaPJm+cISOShrNvowo\/Cz3D8tQwlMGbQHTtJISojaLdMbImPhjxJJseL8K9DBig5NJYF+kpaH3Irpd1VLAxeQoe33WSetNw8BsPYuv+drCtYiAP9Cri8IzgkZe\/YbmTJD5u+\/xijFiBLfEjxHf9OWS3h9GWCB+EQqK553d9JsKiFNWelryFl9w5HXoeyQY5tx6PUarl0GHmlfmqyMguH71IQyKqye2AcN4PhJm0dRTzA8WjmUh\/UAFf+XLkIXl77Y3oWPflXtRxJwB4\/Oj+1Jjd1ynb+2E97Sy+pQfNBN+mC2vVCBj4zFCLcQFHIVCZgBXl1ue5xjn1dXyk46U36nke4Ho4gsyPtLHCTZ\/G2bGM6su+M1Tzhxu9wn+LlstRMzj5Vmt2YxFo6Efu4TA4zu0qlZljMJC+VurasUwANMQJjKlj8sBRHBaiTScBG9aIhOxnm8bKcDicphWnbqVSmtlJsV0xQomksl1LUXdW2EkJHLNJ4uFQ2vq4\/F+q9Q\/QCdJogcwx7korVDky9\/J6Km1xWjnhZY4AY9hU26x56O0IWoU0z\/ZXhJLXGvPsDtVoykiAQWxBsoCO\/3x0H\/C7RwVv\/OsU3XxDvjh0pH8U+x2xCNLdQVqlg8lmC904YjPWA+9L2T3zZQRMv9KwR5vMCFGr+5UfFa8g5Wz0R26WXUvz\/nqz4LALFImKYWcT0dWy15X4KT+avcRK3tLoXNkM9rOrKFhtuUA4SOQIR2eR4wnREF1U8soiZNXKIN1pd1veayNbfGGdlkNLsewH\/3puC0D9qycKlggPG4uX\/gT7aG3x3Dr3IarRELT166luCAWW\/qTIsMNRrZXStapvwQwtbyJjBU0ABHvSPUTmJ4LN+YKzOfgvVjQYsuYBh43xQTDZa1NuaqRWBI07kz85GTS9S7EEBqb4ld1L\/+Azq2TqEeQ11pnc\/S2cCzdRs2YuOXxJXXfIDf6lYRSFEHWGDHxRUTGshU7M\/pLkdTUZ4Qz\/8W4yo264iDseHWsew3hS1Efi8rJ1Ggr2+rEmB5ub8glK3nZPhdxwnW0WtTfrfyh8P01zcXPlLzXKyUFy1bAxv4Wrgdb\/lQOhGkd+4AWTUcWoFGx8k\/sz7kx3kAG98qlXXs0bgGCq+5bdVOd8KNbTscZ4BoRi9XGGiZgxsaT3dyIGAr6nFHmKj5YZiRI69EzWEiaJnj33HY8yrRwalH0weoLJQtqNSEUt+VdW6Q9iSR4L9CdgoVuQmLDugUqnXEsvDg\/\/e3cMzzqiYYpVm3PS6UtCAGmnBcrimxOISQDDkhO4sWMXQMmq3C1g34Bo966BeMbruUkKyzyAA2TgmWhYZpPIaSfFdbavseFQssAlceu9vdxdNUjSC67mNd5xzcfmS1X\/u5Qw44efZ\/GrfXM0iv27ZAjXiudykAje5Mo+HmNbQAkeKy4zCvnZ\/l1mJNb1x9P4h1WXQgRF9KT8H+9cwni\/7LkEiHCHXAPBaiZ0O9STVT6vESohUmg4BGhHMH7n9a7XpCDZHrYDRkETwKjTJnsojw4Kkx1hVV1Da9vwxPnwMnfHNdW6ZEonZFqG4oBIrIncm76S4AMIi+BAt9mpC84fIr6KZIlAFFMT1q0gr2EiDmY\/k0YDjeOXrXIbnOGoKrrf1p1zxTYQNZsekdbKqA+eW+nz+v7UAvpJPRsKtdX9pi3ZHVrFxJ31Wcd4T3tiztDbh0VedTr559at5Wo8UDf7r9D04KHriB739E61J52Z5UnSJ6iMRU6DddTiu0ZFa5alooG1hmPoCRqSs6hwTflH7LnB\/MokaZjZC\/iKfB8GnJ3AeHIYKQ4LYn7EzpVCWW2ioUvEkOTabP1fs6S\/G4n788vDhuTVglJ7eZUD97X\/h8yCLRdRp9mRNMUctoCCJLCtx6KYbSMi7pQxwhYRdLhm\/BYapDzMLH2851EudXwBydVlr3z\/JAWbfxNwKrJbpBpVoTxT9+IA5sbMWP4zTzIPgCW\/p9Oa4tTZZH3snjQsr0mSlkI9FjCjyYkTH\/f9TQ1f2HvdE5sxO8glZ07JZfBlVTWwIgzDv2obSXXd2y3X+AakoBrfmPAolXoTeTZFyJFZEKWZMZQNAfnqdDDXmuiJHOFh48mfvG2YTMVXzwV2EWPYPvKz\/sReVaLpQszotYxChtTNTniHuZjQ+\/pC57sgOrFJhYN3+ZL\/kRHvEA7xonvucjCiQ0Yc7umLUSxxRXPNeoOsiDWKNj5Euljq61cPkZUOu7+gXr4\/UhBWdtwiVm5VmSjxjc0q9kkAMqP4jAkml0Ua0OGEc\/v619hO4FDTFrnyKYB8vW7\/pnqPkrAHJAen5lRPDauH32lh9yuSP0Y1tu3wCGuD81kBLwmdQ96yMmVDpzI\/gzd6Hq7o8o3ElbM7iWFfi00WfSNjftt64M6iC94DPkirJwqHS16d\/mGds\/i9aESRFiomfk3XEyDAFL0NWOClG+rhjXTXMD4a5VYYb8ySrqUIlPbgHoUnXotmQ1N9skpd7ATqD5eKdVvy8WGmgGY0TeVM8DjxTmFw6Qey\/o2gMga\/QbqWnmvKS+j9Km58reaUZxVEltoiIgKLzzTwOiT8cvq9ern4\/qCuvPbjj2hZNV8bESmzY3+ytNT4Ggs6ELf1tDIt76qvpU1jAGmf0Ad5o+w5UkFwCrly6lU7fcUcTT6tRf7RYeG\/xfqBLscMp7UKa5Nm\/Qvy6GCVL2sU3ajNWRMvFEJEkAJi0qJyWLF+LxfJVB+e31xD+6CR8QXWqJvLVuOwavjWIQY4D88iPD71DqxrYS9vMt+Kd9p+yHYqaumR5NY\/u54iH2fTqinfoOlxLZO50CQRdfOXhxtYaETi9X3TRwzYL+2Low3L9BHBszy4O8a4iLspaRzdblDn5w2WTp2oUu2OdtB63cvsvjzBXfWRah0jkHPErEajIoZhmfKUl9xELsjM0d6PMNM5f80BG2UT56zvcLoI1Rpkc3whcE8mqPBFzHnurM1uLlVDI2d7fJThKT0b8wV5uGm0GdtqkHgko+CKvi9nlNuGjPC131TzDl3oTCNd1TRQ9AOCgC0k5wZlo\/K2Gx9BIcRkm9PrzDPIbXhKcaoFS3zufxqAB+q1O5y3UIzNIc17GoUiFdTUseZGLnRv84NyYGOnynijmgeclNYkMT\/Fz71qxVyyDHb3O9uNaEi4ArItYQH3D2rPft1F4XzLIYupghO3N5QfOJE0KXIUOhzmL7aL219eNnWH8hRDtjSjr\/ESME4hrmCexGu9L8MJXUPpqMiNuqeVUC+IEopg00qkSftUWhBeEuCcG\/R0tjNZDLkHyrmJkQK3o7+lhLB7b7Fotsz9n4s93h2dZ1T1GgXUwSGFgLCST97hWTaEu+ZDw6w13sFMciT+oQOo5bJxPXlaigMMGoKw0IKD00ncidTBY\/FLTfVBAbuaikIa2RcsAlu51eBp8qqoWNMXxCDvZqZ6o4WaWowmnpnfMUVVzMfeQ241W6thtw0v5sJTKA24yfAb3jRQzx+cEOuNmaCcR4N7lT80RoF64tmxh1wQgef\/ts\/on\/Xl2ddQlGg4sscskLFJLHpC60ReR4fGZsjE0noQzkH2Xb1z\/\/ZJMQxe\/AdOBNzJRT1osgxlf1lHHFw82POUQEckTE22cwlP6piFvugom2kLf5FudTmf4mDOD484qgaeuKVqTbdQ+wx06\/PLMrSL1we1\/i5TdSHO5M0FlFFuM2bpEDofCn8ccRBUhFr01mr+CAp\/KynPIzc+Spg2OU2Czek8QxINP6pfFnkke5sxhoMrf9OhAMzurkRFC5yV9Ij5AANhfSaQc94hTn\/1ckXKdBonhrVQ9QmkObDJYhf6hV3EaDs2GijudBIkx6E6o75HxzVs6xoq\/gZ+i9rDMfpbrm7DKKwgdH7Q3sVmx\/Qc\/YRDu2881MsM2pYIeh0o+HlHOYM9qevXG1yTYdFoJZnNuNaEwohryTAB1Pf4rja3qzXn65Uhl5TZloes2arexc+MNvQ8HXGaFLAG04UNw6Ocv5zZf3X40Y6zfZMZfpfPyGWsDUNTTNbhIq8rVgVHG+jTX4EjkJZ9Y6Mqv9rdL4Fx1C6sRopWmnkj77I\/5s4qYef3ecNtF62Kofj1r55wtSpbzTx3zMdVFHMrib4iz+WbzMGj1GR2Z7qBObc1JMLQhFezxx+QYv6kqOyHRUqrKyzUHvBnlIJOPDKFnjpcdIoTYCr0djzoprevtJd1XWxH2+TvMlj+QatpY+ou+iiItzSFNhYpySGr52RTn8Dk4i6OKBsG9MFIBeY7yIcNpr0s2\/2ZSU\/OftdnYibB2P9+uCBaIlgOXzDX0u6i+l3ZCJKZKLBgmzf7+TwopOwcSFc+g9EhhgdjAPRWbF2Uqq43TLllwBk1EbzCvU9N13sc8HkrdmK72MuADTMjhe7mvtE3Go9ZJ6wjZtqeG7BwSiIQTuu1tg01rQxeaqiqFYVzs40yY0dpndx47acKNf6f6phqbfTpWyaKAaeFYEs8NPJqUCMHX2GEcve9Mn7uYLh0JfAgdG9ZB5PFIefjJ419xgUtLrDLh9+Uv7LnyhX1Je6xBpVGfAFwHQHTfJSYEiVEVuEkX5HSYeVxqdp\/bwpTRLULUyp\/1IuDfHP1wznbQ6vSlK5IhJEk\/uyl\/guFwenYyb\/8Ui+dSMOu\/awooIrBsUvEoMEIn9bkBTj1uc+n1G20CbYTYqDiWn1jKF6ZowuDQGGT+KiXDDGub+vpJ8lNBAz6MEsAJwAr8BUUP1t55lq01854nTsbKL+oS4mHPXgPyLZVXb3hv6DV5atFMpVsorh0vBKWnYEXFdT3U\/wnbY9etcOdGwMNDA2IeuLB1Ax4WVXy5n89MLgys1+iUeEkxTo2Pnt5JcWpnyG1S+lYAcTKCe4lpTiutSfy56tm79Ec9zoSikhKBQz8IISQrD5yvQx7dcJrZlr830n97voBuveB38w9AuWdYa9CvJ4BOnaSgmNkQB9ft5rO+FSlN8aIoyHleY+F3J0fTRW+q8eAcEJPkqv6z160RTvbbbsmbr9+hongERtlQdKsSqt23\/9c6ssB5wq\/\/A5fpChz1+qYZQ\/1vU27C0KwaF\/h55ThmdoD+hklST6v6wQUwmbl2fOhL\/a9PJ\/L0ejcLSI1BdSE+TW9JqnaSU4P+wgGuJP+MJBxWt+HkhmkE9kr0TSAI7AzeFgjwjmtcOkDMoOQ3QgloJrlyuU83m6p36CbS4s6Vr+5et1mWa50Zgo0NJYJANEkushI\/1snX16k3vcs6Ol4MC1f6rBseFqUOX7tmIHXEMRkDSvrhlDkrC1zJKvBdb0uWgz2CznCIsq3PqgV4R35PD6euoERE0rlFJZzEfky1Eo+JYonjrZf63Qyy8N6F8epenkL3xGsas0AxRPMZMsc+GCN5GsjIxV9lebYvyJeIOJEb0BgyDUgm+E4Je\/FJi6DSMrMvx+w4YiyrkVFMmoohITRFL\/5B\/VLdSP3VOV7ZrlZCB0EjlV1Dk68a0MqeCUM+GBLsS7QTtu0s8WPCLXwLvq3Ef5fuTP8\/sRhC+K9NC5hhLyWpBr+AVCDGVjOHDdZJM9qgBp1GSIFyDQYPGbrdac1H3qRjYnCc4XmJfIhLTNavIzKc1hTzs0VAUPndEzxAc2VKWiAOtAXYR4UVESApU7DNOjFCQsFGIXbIZU\/gz4zGwvcH\/XJ4KoXssB+WaW8sATShMWUhU9JE3E\/CTKZ2vwlJ1hSCdsYNODnV\/0X46VTCi8eVaXOm35sWG6buwu+RxSRoE77ZfrUiaHlxdRV5qp0U2uVjEIYOLHPj3r7FckdUHCgMOlk\/SVPXBg9Mf+9TM+oGurv1vEmVGGyZ+TE6ezoznZ32ueg5x4DvcoaEN5frPTDhNqn9qfU20ckJ4DqHJqbz\/sbavYQpNuFUZB27eTWjg2FWh9iA3tY0D5tyvuXMg8SDN\/vhRE\/VCbfKneL5EKgYL2x2XcvloT\/XerpoRGtAcvqQW9gGb+mqAme8S0MmhN1XesFcVrMBq8uVnDUK+F9s7SOFLltCFwF2JWWHfZrlm0eekvQNgs1UQMZk+upLNVyrbti72DPJ\/M0oMtQjq1N766fOXuOCt4MyvpabZjLupzwutr87lUR033sCVc4vvHTH6p2mKJD7EafvfbDb\/gXQLIOYUOod6MP1EbXdmoCbci5YMlfv8Z6d4yFBZc8iqS58eiaXGGJiZLpOKf66f5Q4V0Vr42JO96WYdcWD7baAovjXUlPDkDlLZDGG2uscya3iZwUf\/NLNDlcBiUS6Tv8NByc2fcTtaxHEVCin+rUtMx0SKeMt4qnHsMTS8tmDKkFZoKDe5lH\/dL5Z7MbHOJ4B2po5G4wZUMFaCS81qo\/TEU6wGU6c7KZTdvzP1ok5+ed6C3UJkFfBPSSB6iBGZYPajy\/itBvyL8pfYS6gz6LplfR4MOnLUPB0T9C9i0xFKdxGZrkTXnziWfXUFc5F1EAaCGd8FfWhQLrpok+OyOhj3hll9yPCVBbszHSrS\/qAtrhWMyPBgJ4CW2a5nCa20bCcKMux4FjJk7+NDAC3ifu0KjRdSzSzP+b\/53uRx7lVKQvWY1+XYwj1l5ce2cgP\/25XZibwdlDSb9eQuG9Wl2ZgwX8Mw6uzsPhDMfbT5hkTjKU3zhgNKj0jp9\/i2Yn4\/FOirmce75WfAer\/1z5D1+mtt+ImXMrhfeULx7QJJcDML0eTl7nGQ4\/TUlNGqn6jZ\/PsZmTGSoPM6cmrM\/JFaVCd3AXiOf0V2\/TmhoAiZXzvIKH\/GR5xisIfdWJSUHMw7iEyNPEN1IF2Z84QVcNyIrv\/Z1A2M2N2rWeJ1yWJXNfLove6kmNTkqzb8\/0KVIUyiVxdzLt\/F64maio+dXRpNAUqrtOVPZPDKPbPfGv+CCiZ\/JxssRIv2p4edVqVsKTYmu+gjIG3XkGz+sJz4NVhLYD2vEnOmOcyq6JvTMx2mFknQf5kV7Gu5EG15GLho0CNXrvQV\/oxng+AuN2qcrX99eJSZx5n\/a85sU4XxE2pQ654l6RUTsA19LibviI0\/Gr+RDi21T\/YD2KuZcV2wKD2jh\/ABgpt7ve1gJVA+zA2HzCH\/DZ6h+1z0ZD9RwvvY+kKNVNXnHDY9AUccf2nhXV8x+BQUqfln9a8h1OxRe7sUOwwxiAxMztSlu0CxEmly43ZjbR2JVcyD39zfVghRRUHksPrbUC+\/a4tS720cmpOB2I77+de\/dKZpUpl21TlXM\/s52M5BqH1G3VRNq7iPSlKzyzsn3FwLIXVj\/u8nyfobV+oPx4zg9ZmbkhE2HLtghEMW4NclvQZ7oNA5X5H+LspWeZ2Zxjzk5gZgtExjwtg\/KbTXUd68c9Zhyyu0uLfQg6p6J\/","iv":"f8cf648551e652609e79ecc8325c31ec","s":"f417d5576640b774"}
Share your thoughts. Click here