Multichannel
November 27, 2013
By Joe McCarthy
Precision-cut crystal maker Swarovski is embarking on a multi-pronged social initiative Nov. 29 called "12 Moments to Give" that contains Instagram and Pinterest components and aims to drive substantial United States retail traffic.
{"ct":"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","iv":"67c4f994171ea02e06e8cd0386e74d52","s":"de028f0c811c35e7"}
Share your thoughts. Click here