Multichannel
November 27, 2013
By Joe McCarthy
Precision-cut crystal maker Swarovski is embarking on a multi-pronged social initiative Nov. 29 called "12 Moments to Give" that contains Instagram and Pinterest components and aims to drive substantial United States retail traffic.
{"ct":"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","iv":"3b373c21c12f318383b8b6b4ccf2bb66","s":"9a2a2ab149f986fb"}
Share your thoughts. Click here