Multichannel
October 18, 2012
By Tricia Carr
NEW YORK – A Swarovski executive at the Luxury Interactive 2012 conference said that customers with an established and nurtured brand relationship will spend three-times more than consumers who enter the brand anonymously.
{"ct":"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","iv":"f856ffeb53ca432f15de23339b05c316","s":"6dbb3827acb5a99c"}
Share your thoughts. Click here