Multichannel
October 18, 2012
By Tricia Carr
NEW YORK – A Swarovski executive at the Luxury Interactive 2012 conference said that customers with an established and nurtured brand relationship will spend three-times more than consumers who enter the brand anonymously.
{"ct":"me9bxGXgdIvCeNM9ZPooa\/PnPFtohfV7t1QhRmxDS3xWfzxwr80SAGeRaxdCGcC1pqD0zn\/2Zt2Vxil4nxQtVApalIydp67HkzpLy7DJRMS\/EoYGR2cPeuMSC2jJASBkch0DZ+nl69uwY42JPPhe6XDj1oK9gLxi+JR79RXkWSd9VY6fCdCi11loTPJEjQNHal7Trs+Y2XqMxisCk7hx7nI7ROF9q7pHLFFoxqDepdsI5\/tOFJi4U7mOpBYpAD1bmfCkV3qLJ2\/cPzRH5XP92xU7TzFsigYSYPAuUMWDZviSeogHfd+Y7cJZzJWML\/3xE+BXwJShhG+noDpDbIO36WBzhJeAfx+zQ2E79Mq0+w6cTlnupxzCjTs6JYBiykYgKSte31ov7ImgHbaLZW68oLpvZt4Sx5U8+MnmO4sf0PMn4KsKB7Amt0xM0tAfWWl62MCo6j5a\/7oJUH2UEiC6w1nKKa1JEQ1sXh0RmXwJlyBc\/clZXNie60msrZWGV1u2FW2jMYx3EI\/j7kLAEcZLur1WiwsefC5eb8Q6NxfJxZPkzQwBA8LQ1KiVqVaREdvds8e\/q4JNnkIRd7802sikql+UNEzwiEJc3VmspEDccW\/FpH4ky8ZF\/CqB0fjdZTVENR+dy\/bLv3gKDG8ptwPd35LI\/hx3jP47lkK4v0PaFmaWh0kz7fFw7mCvC8oGTG4wPcLnWT2eThwu8SgwoVBNEhH+q9Wfx2h+V+G+qHOmcEPrSYCe6+Y5lmHJ+tebgeypVix8tjrqcbOqmftv48tuRZ+bVPygV4xB02rSOOMmS8JUIQUPsL91Kae07xiTL1sl2oaMlpCx26nlqBoTqznflRW7X+TeppjB4qy564oI4w5fNmT9CmS0SxrrcnsJ6Bf04AzeJBOe34hMbuhhD8hfqbnesLfgMf6SCQ2qKBfFAZAuUe0dKava2NYdMfFz3SLMhpKy6drxcxWmmhTW8l4mKjoZn0hl9\/QT\/YiL9UMS3DzfhLO7cc9TONvXwI0scX9VPchmZEUPq0KpzQAmrqgDpW8PqUDv5E73Tu0ehj0FSQoXvNQh1JBGwVy9cuOhIXxw5sYSMSHjpCaRBNIz95\/p03R+hM3OWxpShH\/dSVr6tV0rTuiTrL\/43b6Wj9om+WZ8QJ6\/O4fhC9ntgEh3GSnLAIugQN9igna26C0zCnL3AjHPXit\/GomYsPZhCJ1fqy64eyqvMnKiUJp+jzr1PG7z68cxsOPUf8ErGl9faws8Ncc8jsE7aImb5ZAA0rN3IR\/3LHf0CMca9h8cuEnOaXyx2UueROTlL3auxO8bpytH86NjBXbSAsLvwVOfjooUuoK8Kj5a+6Hrp\/vCbxg5WsrQ1jSsG+l1zte6nYdnk3Q6YVillL3j5YfAUh+ywgkcXgrlMAiQtp4oI0QKk7SUmRCMfDbqBv9lnppvfRWKcHUU2wZoHKlSHlJ2TyKnRjrJ1YBDDitV7YEYVfk8pRls1BG0bEvbi0u7grHJyrhII9Hpoi1skZuj+gFW1gUPHMDWvNcyS+4ll\/f+pJgxeQ+5TgEQMBYOs2gA2SicjZejImM11ja6ZbqRiMSjO59Bpix4bvI3p6krsUc1\/Hk8eEJ3zy3dRWup6uuzNM3r\/5Ymv5ije6aPhSed05\/I+3cJN2G4DcHSEyMLtdIV4wfUWOt5TIz9wAJwlE9ALCIm7+ZumCdraMlUkcno5Orm4A51SVQ\/3f1cdw\/ShdcT01aOp49RbxC96FFjfNSKXAPlj4xZ2lJgmJa1z+JTCT5bVsQXASd62Hs\/RXxt8FINTuJ3ocT1R6nXEAv1EQn5M18lgEqDZcrKrnjajTeYsJRZljTDdSWELfEq0DdZ3dIsjD9E35NpSg6I7jnimHx19eb3OGhSKrI6JDnk5rLaXk605yseJ+WmCeAvY0HFbGrsgTZJZqswMIfq+tLDVLUHoAGaaZREN7LiKtHLf3uSLn0Cf33npnM9TlWTRnSFvN4lZ6yYr6Wvq69wS\/n7et9Ld37wYFhfalk\/Dpo\/KSUSTU\/ynL3Ke77fXtSWgp1GD27KDYCKyOf4NwKXz\/pt2Bwt5KYwgCr4Kqo83DArNL+gyOfgQHYGB1ri6OKGUm6iJAMTeMDDaU+ooG6tBDZK9GE2289weJYwSBkoMJlo5IheOd+\/5qjwfpY\/XSJt2deCmIyy0ibD65wK78heAG5igYLKtrtKA8srMVAi5ESs+Mm96LF3TZ6KchOek5Y3u0G7b449gyL1AGrwqi0tB6Y2LnUMdeqpmw5QhEI3LPm+zl5kxV1GnKGBIq3XIyHZCzPQMgwLoWLNu+lH19dq5vYG7gPqBh0E8OMZgzjRgtqN2gZbhX3ACDNrCjtgt0YtzCK6sUtSenoyG01gdKuZg0h2RPEAbWMs9jD\/cg1vx+zRNFuF2EFxlbYFx2CAdgAxSckHA4ceBIVfDjYnDVevq7GHVFG25cB3PEjO+Eiue8UCAsZvXZcHnXZITK8z9gItXHw2jmOQpAAK0P9tyu1FvlyOQ0DNfeScrK1GnVr+bMwydc66fpJoCuNqzxs6b3NgTKo1PEC3DHd298qW+FHZIHLJvApwWsIFqkTRqPPoHbP5kCImLv4F+8YqKrreuTmhplpiR0GuatItSdLp9DDNkD4LOhAFb6bQveu\/k98LRy0L\/20i9BJI5mcDyLvHl4Ty5WsE+bsJsBljwNG1nrXBmuAS+tZzMg0BQjtia21wlrxV+GLbv1cD2uS8QyF3X1JiWjaLlmZyNdbCwyCO5wMF3liC9wMDtDu1r86sbaRCSdJtj2FaiDA+6kWuSABMIv43\/G8ag8RfTbxhpYxsnmapGPht7PEn3\/CLM+fRt+K9+as1K7p8dl1t7a6WucyUJqnol\/DWuhVuvwZVyn6d1FlBVkzVObhxEqOnOfbqcPE2x2l262\/HnM71DvVIJYFzL7XlVHDyIpWvbKRiqImkydKgZleBqRvdx\/ztJ7E8UrBES6hMFKLoo8UEf5gso2Y2MI7iwGoWj11Gjqfy7TpnjYZDlsFUTYKZhn\/futcu9Dwd2x5f9l\/ghRiI3TmxRPg7E7UUCIlL6MSliwEPwj2TIZtxb6eTaukAkmHdtjrVSsJv4v+g7w3tAXR+1CGhaRxiqZhM4n8G7tmzZ9HHA1wiCl4J2O38UPe80YO8ChHJepzzMs5zAG0SZlR7aajwps05aRv1XlUmk5IlZ91hXd8pT4cxpCuNtaLDyHHVbTBaX9wK+jE\/\/PH0UKPwTFxNYk290tOt2du12cataZtukS8mBmT7wu8hR9jAw3b5tT7wfztmyuUmrx6CSweGJEOr0YiWxLLwZa4MKdkuNww8eaADkE+8agpWuy145lykoadLdM0Nj6QIdcHpSn3ZYDp\/53eVn8BF1bHFs7djdfR5Aya8D5X9j0ct0TYqNDISljFKO\/R+txVd\/zAa1fVPWihMhTOVXpa6dgFxIs7kp\/ClBuB6Eq\/+yEKtM1f+WuKtuF3Ozj\/5XbqjtK05Ql\/ZnnacJilNR3DyUR5SedyItrHtLzLNG7iO0bm6+haLFN1jateKxwWz+ecvY8+YW2P3mY0NGEEbLzUbsqrbiG+H9cdWy0bUolOMTwY52jkWv5pGyP3LeXd\/2naF4KdphIYJBeGdxH5xaZLGDaOL6ibKS2Bt457GSfxD\/6Dd2fgVzIzOKsok6BKUW6lVOPvWunF1dX+rZIiovm2PpdPho9HQvmr+ooA8QcWDE0jfaEQq7OCBWsHDlykHy7qHA7DpFhP\/+NGMj4+Gn0IZdPuzb2Z1h+aZS6Mja5J7HYFhh9IRslkazniBlecNcqoMuWMxrN+DMNtRzNJiVNC1hJtrIHxui3Wg3dFq\/NXyeiAqYCn10DmG87ARebICp+ZlMLTfVVOPp7Aqiu+BnKAjT4Y3QiBFTVf8y9P4OYUrwcyEnp3gkAkHTxW78ak3OHffvz6qdD8gtMZHWH6kAHdbYr9IrWvKT6jEz+NCTKS7+WkRVwKsrDliS3hE9BHjnfPoQ8nxelCIungx9bG0cumHgjQc1+eyPVjPdkC0VsmIWqSEP63ZgNiv0wDsXWUYfurntOg9euIW7inihcw88AJpJ1E2UaKtCPe6rKmlWp6GQPVYhXCqDgArdvhS8K\/jReSP5BH+u4bv3UKmvBGt1enMopoDwTWVqBJ3wYMYnb8J2XbijorSg\/BQB0ppPvp39jOc7Sv\/J1WOo+ViTV9+SLkSVsFe1oYRNlAv7aCTx9Ygw84EZFnykskRjftExrDa\/UXEHABNP685uXpJA8F2rfSDZqAV8s4GKFSCDtQJV9X\/N3M\/yXHl+bpgMttrQ5l4VBEVGCIEOvFL1jqUb6Lp\/brx6H6FrM4Yg\/Jt0G+MfuqS9kF6nJDa1seXXBcklOR1kxjstFboMKkRYR\/WqLPYxGsy5+PyjjPMU11anmCDSEZ3RMVCyn7zh8S9w7srxclQhpvICS2kVgr28zs2JRTOyA\/0DJAlvHSx3ZOmCQ3IwzVzirVlurrGJVmuoKqtNhUCcAHbw3\/dnozQqXoD1F37ZBlRvffskE8trQRh7n9hy\/\/KausPjiwZMQlIOvqQZgSk99xFKUbvzrWFa\/gpRwOi93i\/Ah0trianaSM5Ecj3vFprxYI970+\/V4YD8iB2MdvrJ7ML48nzetVA84ZNcINh6J8n1aE7OzMb6dT0bPvfzokafNOaPvZR6cqWD3SoyUoghGpoqHGhhqWGd6ObQIC4d5sMH7jWPjF8X6WA1LB5ZMDLhT8RSNboFIKQ21g33kJ+zDg9RXWF8kng+JdhKqZLzylF+h2mcz8Cax+dquQF9AXkOPiv0jC63B3gncJvFLsw5EzWXrSyVQNctR0wiwJJRohdHg4uV3uLLMRNns5lvWfr8\/X5bg3Q2bSR+YWEFgZKsnjsQgRqM2SEMSX8rsocj9Vf3uAIBYz0dBCPI3ALQ2BCBRbdGkXOiIKAIPvChV+UnDWtzMF1gdEn5u339oCvI3zmtCFrbN7SkvKEsfIdDwo6kGHk7+Mo4Rzo6mmAy6XcaUIzJbb2pWDH+zyJv3v\/+2nmidPlbG+pkp\/lKX3H3clBEBNvThgBJRgLthPoIyqX6gJfG4T2YwGVYLh2Krn0RSgaQTQ\/fztGkdsJcUv0HrSlmqGsv3EWLdf8UEXxaDvfzF6ybho8gVIKiom3PjWy8bncDUUxGVMfwsbizGL\/Dr4UjpZCxFDSLVOiSgIymFAT86rwzF2FtpXNy+xhMCKilvYg\/0AgI4MvABqHLuFzIp9qLoStvgidLyJ10fMts4BMy4ugXD7CynFRPsrI9yG2Xq9xCVoRzd84pUeFPgEDCJki28Q6M7Q5I0BIsRvRRnufQDErZxX8vzdJtijGeU1GhKoNTEwtgxUSrwYrz3bslM8rkrjz1BRfwNBkwLNvc+eVavTuvCmj4rdfLqItmylr5No5R4bzes8uYbxR\/6f+4UGs3ErGUMK6+MzI0djUHz4xibFZKsBdFxUsCnhtz19usQ9T6HrQmmxnEpnpNeR1hLJuGLOWaflTZFnpfDmVkFJ9wUbN1r5vVeyQ\/mlIV2zd1txgft2cY0Uz2aktm6u7R+PItdpaauL095F5RffJX0EY7mHoOYr6p1hKvd+\/aDwuAnCs5Pywf82OtFGDCsxh+q0K5QhlpsxqrwhKqnGrauanvi5PJcFeTIWaMr96gkU78u1vyXRd7+Omlx8eTpDHYF61rMV4jzOLMy\/3wxxJb2AaKvwzbv0o0Zj9KlJDfh32PlcPJBTvsqK+yh4rpUFabOABIsGLvFmQTMmLe0qmfAQxom9e25vrzxmFnlIvFWSYJbs07x5z5bxjQsg99QEL59BUl2u1sKINlxOPklf7iPflwv\/0SOoJFKylStHuEb4rYOLu8tBvI+MNLbukktbK0QXNIhO4aj0URXx+pxzdxNVjDpJ6szwmfULPFK6Qs9mB60\/38yz+wXcWpp572kg4uxNI0ocN2HyEOCIQNx5ORfK9ouKTTP1ApX+Ar9VJ5mvYEh9MW\/b1GFxh+QsTI91AYMyufSBVjWl9BYTibU03ehnpnk9QJIZDhyVmmW2LYrZhMcTcQv7XfEXPCht7w0zFsPhLuWDrjlvvKxPMtZTVmDdTRRK71AvbypellAUStJPcMoR9T4OfPFn2QRzmnfxDv07NX3F4PMpMz\/aGnErPMJXwyFsUkX8NAkEwnlxXveKegWaCImrdcMvOnnEWwNhwqpUZiHTtGVkdwOy0lmj0Vy20cA3gDyXCQ5KzLKI3nyI8At7gvzoa25GHBWt1KAW2gbWLbUuEVp9p6GsaPz8O2cuuYR5evb4HubMTVaMiWokYGTr0LDf5v8\/9GPUcGdKhIke5c0mv5J+pw3pFz7JSoFxARRXsTTWeTp9mneLgAXyLwDhNMDkozOJUnv+zDvVpG7kfM2pq92vAhmLmWXTr2ldVm1VQWmQQ6I5qLU+4UGrbqxSenIyvYxBUes+Phvd4y9BUaivnGh4ZGiweyG2g7y8j3TXPg0bnJFYwYdRebebU7P3vZLPWVwhbG75M\/IfonlyYFdhrp6DT7b42BnbsJ3El23X122EV74LIiEjUC1YZgVQI6bHKPMzAmVbEQ3NkOERtXT+CZ9Hm0yr85YZKiKXb9aybe+3569TfL3irBjSlhutOOX0NtXXr+9\/9Zhi6FeLPpfVIq5yzgEVt5pWifZdNAn\/hI9Hjqow8QrrnmQACtivm1DYlLE2rYjJzcXplmVgGsn0gHBONqs\/NSoR28YuO92SZ1QXmuuIlcqnsrjdCLvZSL0B2Ss87e112JGuSE0rpVEJ5hT2NkDz1hOOfh1L0PqogBMIsts8Q13JWfZXaoOOSPsTk2iUIYSr0c0MsRAAa9Y8Dv17hTfHybk86jh9Vh8qdCDZEhNbu0ZSeT5ub5RBFKAOamwGaIeAejoQAsGnhWlFWhrVVpXMRXS28UgVhmx9C66FmGMQ9VZlb+hUnkfxOb9QhpNsmB39NlmEi47wxkoIGX355rHUvIxH7V9xqRrqE51Z1nuiqFESss6b9lCFlskpoVeH4BvI7Llc\/3mIYvOq6QD10IQEObVCopt6SxlRTcAFJtihniJVo3SAz9AV4+iGc5jzTWhpsxMf9cDUujZmAazWh9iLNnJYlQMHRAnXHfY7PMcnuajmKfcStkdR7VRIA8F7zDrmKwXUHtk5dEpIJbiNvMGPZjzpOShPcBv5PNua2z2C0w+NtYABzQGRITBJb7jKxp7h5L4NfMRCvxhtnu5i5Mnjcz+RUQgCxVylYNQWGYCBpEFdaWAvunauPfERCb7UDRSOuXN8qXBoJfMuPIhs4edbn8h6PHoi2vhut6tFS1SMoXqhoqKPrXNzpAsvT7SdpjNwDqTHq3trUJXkGoVaNcQP7CTvp3rpJiqrbRgjk0cpeNpGbnvT0W\/cA7aik\/ntHGe4o1QknksSFc3xsH0s18guKKiVwDfEE9bQd0Ax33sTpnDtqBbXheQ+KzCKOPhWJQT5ARNSOnh2qVMScQtQ34R\/7HBXL80Xkovi6Hc1hcbakfrbHTXhjsCYzdZzZirmsoFfI7pF\/echRuFdZEmE3mS5aEwxVP7sazDxlmujXajIhTHV6Aejxl6JBBvPLkAsS0K1tN0k++hfE6B8XM6h2LPYjtnx55Jqml4DCK4x7mDlNJ2T2jnYyW8MjyulRRXwFTTnazmHxlJrqoCPbO11c3G93BnOI3NLe04Fgd52jndqF+HfKTfq6rhh7Xi9pGpajTsiTeleJjCzzwRPpMLMMxY+n0ezDLsNfPPUOz6vg7FY0CgZ1CdTUU1nDdds6sVjLQ0hiE5t+I80\/0hqJWkD\/IEYS3JiNlY0v6KyYYnDf4EQ+Qg7YqoOhWn6XlRDKbWO+wbtsEsZh16YSLMHvzd88QM1EnMzCxtj8sfC+eP8dFSuNxhbHKHEvfmnIvTYPzqeEhY9ZDDvoTMkwVZRItYiZiSotYAvaSsErHCGqIFLnZZ+hNkcdEEdOPRr7BYKmvSz7mSOmzcoNbFE9Yg6+eM1LihyWY1AMF16mQ7k1IoQhh2PtKzJCrwr5d30UPKIedfM1j3BhGUArKTEYfw==","iv":"283e42903614b80a04a8108e85ba1116","s":"848871590ef3ce41"}
Share your thoughts. Click here