Department store chains are increasingly partnering with fashion bloggers to promote new initiatives and publicize their stores.
New York department store Bergdorf Goodman is pushing a new campaign for its 5F contemporary section through a digital campaign that includes images, video and a music playlist.
Today in luxury marketing – Robert Pattinson confirmed as new face of Dior; Bergdorf unveils revamped Chanel boutique; Keep Dolce and Gabbana out of prison; Daimler sees better second-quarter earnings on cost cuts.
New York department store Bergdorf Goodman is partnering with General Motors’ Cadillac to switch up its direct mail magalog strategy by featuring vehicles alongside its fall fashion.
Today in luxury marketing – Valentino thinks big for Fifth Avenue store; Probably the punkest windows Bergdorf will ever have, up now; Selfridges to launch drive-through service; Lehman puts Ritz-Carlton Maui resort up for sale.
New York department store Bergdorf Goodman is flaunting its fashion savvy in the latest niche catalog that shows its range of designer shoes, jewelry and bags.
Today in luxury marketing – Keira Knightley to star as Coco Chanel in short film by Karl Lagerfeld; Bergdorf Goodman’s Joshua Schulman unveils store strategy; Richemont shares tumble after 7M share placement; BMW forecasts unchanged 2013 pretax profit on Europe drop.
New York department store Bergdorf Goodman placed an eight-page spread for its new Christian Dior boutique among other luxury advertisements and editorial content in its spring collections print magazine that was mailed out to customers.
New York department store Bergdorf Goodman is flaunting its beauty products through a mail catalog that contains a QR code and digital touch points so that recipients can connect to the retailer on multiple platforms.
Today in luxury marketing – The Target-Neiman collab launch was kind of a bust; Executive moves at Bergdorf Goodman; Estée Lauder sees luxury, men key to re-igniting fragrance sales; Cars to watch: Five models show where auto industry is going.