LVMH-owned luxury travel retailer DFS Group is exploring the concept of loyalty with help from influencers and its own employees.
Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.
French fashion label Thierry Mugler is asking consumers what they #HateToLove in a social effort created for its latest scent, Angel Muse.
Italian fashion house Fendi is setting off light bulbs in consumers’ minds as they shop “brilliant” gift ideas for the holidays.
British leather goods maker Smythson of Bond Street is telling tales of the creative process through a fall/winter 2015 campaign with a user-generated content component.
U.S. fashion label Michael Kors is helping consumers primp for their next night out in a party-themed launch campaign for its Gold Fragrance Collection.
French apparel house Givenchy is inviting its followers to watch the making of an editorial spread featuring its most recent menswear collections through a live stream feature on fashion site Showstudio.
U.S. jeweler Tiffany & Co. is exploring aquatic elements in the first Blue Book created under the direction of design director Francesca Amfitheatrof.
Italy’s Bulgari is drawing inspiration from fine art and the sea to market its latest fragrance to “charismatic and radiant” female consumers.
French footwear and accessories label Christian Louboutin is looking to build awareness for its latest collection with a digital campaign centered on a personified totemic face.