Jaguar revs up F-Type marketing via Instagram contest

Published: January 9, 2013

Jaguar North America is prompting users of mobile image-sharing application Instagram to capture the essence of the brand for the chance to be one of the first U.S. drivers of the F-Type model.

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Is Jaguar contradicting its brand image with small engine line?

Published: April 25, 2012

British automaker Jaguar will bring two new forced-induction engines to the global market to expand its current line of vehicles, but experts are wondering whether less-powerful engines clash with its new mechanically-focused Alive campaign.

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Jaguar drives email sign-ups via social media, video

Published: April 10, 2012

British automaker Jaguar is pushing its email newsletter tailored to the new F-Type vehicle in a digital campaign that comprises Web site, social media accounts and a video with an element of mystery.

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