Jaguar of North America is leveraging its ongoing British Villains campaign with mobile advertisements on The New York Times, The Wall Street Journal and other publications.
Jaguar Land Rover North America is sharpening the focus of its marketing for the 2014 F-Type sports car to reach a youth-minded target audience.
After months of hype, Jaguar Land Rover released its short film called “Desire” to push brand lifestyle and up curiosity in the new F-Type model.
British automaker Jaguar is looking to engage consumers in its home market through a daily social campaign that was designed to spark conversation on the new F-Type sports car.
Jaguar North America is prompting users of mobile image-sharing application Instagram to capture the essence of the brand for the chance to be one of the first U.S. drivers of the F-Type model.
Jaguar is using musician Lana Del Ray as the spokesperson for its new F-Type model, but some experts are questioning whether the singer is the right choice for the automaker’s image.
British automaker Jaguar will bring two new forced-induction engines to the global market to expand its current line of vehicles, but experts are wondering whether less-powerful engines clash with its new mechanically-focused Alive campaign.
British automaker Jaguar is pushing its email newsletter tailored to the new F-Type vehicle in a digital campaign that comprises Web site, social media accounts and a video with an element of mystery.