Articles Tagged ‘Forrester Research’


Five technologies that will transform customer service in five years: Forrester

July 13, 2016

New technologies are creating compelling experiences that have the potential to build loyalty- and revenue-generating opportunities into customer service but, businesses need to start preparing now, according to a new report from Forrester.

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Will Brexit usher in less innovative mobile era?

June 29, 2016

In the wake of Britain’s historic vote to exit the European Union, some companies could put less effort into innovating customer experiences as they are forced to focus more on moving products across borders, according to a Forrester Research analyst.

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Is artificial intelligence smartphone marketing’s salvation or its undoing?

May 10, 2016

While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.

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Why virtual reality is potentially brands’ next lucrative storytelling medium

March 17, 2016

As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.

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Mobile’s influence on offline sales continues to grow: Forrester

February 3, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester

February 1, 2016

Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.

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Mcommerce sales to reach $142B in 2016: Forrester

October 9, 2015

Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.

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Better push notifications needed as messaging becomes fundamental to connected devices: Forrester

September 24, 2015

With push notifications and in-application messaging expected to be a core product function on any connected object going forward, Forrester Research pinpoints 10 emerging best practices marketers must adopt to ensure strong engagement rates.

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Instagram’s interaction rate for branded posts plummets as competition grows: Forrester

September 3, 2015

While Instagram still has one of the higher user interaction rates for branded posts, the level of engagement is still down significantly from last year at the same time that more marketers are maintaining a presence on the network, according to new research from Forrester Research.

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Few marketers transcend mobile-first to revolutionize customer experience: Forrester

August 21, 2015

Mobile maturity is rare among marketers, with 44 percent still shrinking desktop experiences for smaller screens, and while 42 percent put mobile first, only 14 percent are truly transforming the customer experience, according to a new report Forrester Research.

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