Consumers are increasingly expecting a seamless experience across channels, and marketers are taking note, incorporating digital touchpoints into their physical retail channels.
Luxury Daily’s live news from Oct. 7 – Hedi Slimane returns to Twitter to prove respect for Saint Laurent’s heritage; Jaguar taps Gorillaz guitarist as Forumla E ambassador; Ralph Lauren’s “Way Forward” propelled by innovation; Guerlain limited-editions dress the seasons in haute couture.
British automaker Jaguar is aiming to shrink the skills gap facing manufacturing with help from a virtual ambassador.
Luxury Daily’s live news from Sept. 8 – Ferragamo names Paul Andrew design director of women’s footwear; Jaguar highlights past, present and future in London display; Mr Porter marks Prada’s ecommerce launch with dedicated content; Wheels Up shuttle connects college football fans with the action.
British automaker Jaguar is illuminating its brand history and its vision of what is to come through a conceptual installation for the inaugural London Design Biennale.
Brands experimented with new retail concepts, bringing competitors closer or using digital to facilitate try-ons.
Luxury Daily’s live news from Aug. 31 – Goyard back peddles after assuming celebrity’s custom jacket was a fake; Mandarin Oriental, Milan traverses Italian countryside for season’s finest offerings; Jaguar proclaims XE’s greatness in rival model matchup; Michael Kors takes to New York streets for campaign series debut.
British automaker Jaguar is pitting its XE model up against the competition in a rivalry test drive event.
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Luxury Daily’s live news from July 7 – Dior rumors escalate as Maria Grazia Chiuri exits Valentino; Audemars Piguet cheers Serena Williams’ quest for milestone win; Jaguar leads by example in educational escapade; Mandarin Oriental Las Vegas organizes digital cleanse.