Japanese automaker Lexus is hoping to draw attention to itself during the most-watched television event of the year, with a Super Bowl LI spot that pairs amazing feats of the human body with powerful driving performance.
As the new year is still fresh, brands focused on reinvention, from rethinking the advertising campaign to a revamped look.
Japanese automaker Lexus is diving into the boating sector with a new sporting yacht concept, alluding to a future in new lifestyle markets.
Luxury automaker Lexus has revealed its fifth-generation LS flagship sedan, which was designed to embody Japanese culture and the new generation of the automotive industry.
Luxury Daily’s live news from Dec. 19 – Versace makes ecommerce, editorial dual priorities in relaunched site; Natalie Massenet reportedly up for Farfetch position; Santa trades reindeer for race car in Lexus fundraiser; Four Seasons Houston brings golfing indoors with simulation experience.
Toyota Corp.’s Lexus is teaming up with the man in the red racing suit to raise money for a holiday-themed cause.
Toyota Corp.’s Lexus is highlighting the design details of its latest IS model by turning one of the cars into a vehicle for expression.
Luxury Daily’s live news from Nov. 16 – Purdey, Panerai team for big game-themed timepiece series; Lexus shows its bold, spicier side in custom Sriracha-branded model; Fendi to bring “Happy Room” to VIP clients; Farfetch remixes The Nutcracker in shoppable form for festive dressing.
Toyota Corp.’s Lexus is spicing things up for The Los Angeles Auto Show Nov. 18-27 through a partnership with an unexpected consumer packaged good.
Toyota Corp.’s Lexus is inspiring consumers to dream big this holiday with a campaign that brings out their inner kids.