As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.
Articles Tagged ‘Lexus’
As technology pushes forward, new ways of dazzling consumers online are emerging.
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded medium.
Luxury Daily’s live news from June 8 – Lexus navigation system malfunction fuels driver complaints; Galeries Lafayette adds fashion editor for stylistic consistency; Bottega Veneta fetes milestone year in artistic Beijing exhibit; Luisa Via Roma embraces Syrian refugees with conceptual installation.
Toyota Corp.’s Lexus’ temporary infotainment outage is causing some owners to voice their outrage publicly on social media.
Luxury Daily’s live news from May 26 – Chanel reads into founder’s history with Venice retrospective; Michael Kors leverages localized appeal for Line debut; Lexus spotlights diverse perspectives in uplifting Web series; Printemps beautifies store windows through Madame Figaro partnership.
Toyota Corp.’s Lexus is sharing inspiring messages of struggle and hope through an online series in collaboration with the It Gets Better Project.
Luxury Daily’s live news updates from April 28 – Hermès retail sales rose 8pc in Q1; Lyst inspires post-work shopping therapy with subway placements; Lexus Australia inspires brave decisions with dancer profile; Luxury Aircraft Solutions, Etihad align to create full private travel experience.
Toyota Corp.’s Lexus is mirroring the boundary-breaking qualities of its NX through an inspirational campaign.
Toyota Corp.’s Lexus is showing consumers its experiential side with its inaugural Gran Fondo event.