Toyota Corp.’s Lexus is interweaving itself further into the fabric of high-fashion by dressing its specialists in couture for the upcoming 2016-17 automotive show season.
Toyota Corp.’s Lexus is peeking into the world of celebrity correspondents to make an impression on young consumers.
Luxury Daily’s live news from Aug. 2 – Raf Simons’ move to Calvin Klein confirmed; Saks teams with Christian Louboutin, Halle Berry to combat cancer; Harper’s Bazaar creates pop culture appeal for September issue; Lexus prompts shows of affection with UGC contest.
Toyota Corp.’s Lexus is asking fans to prove their love for the brand in 30 seconds or less.
Today in luxury marketing – Anna Wintour is the genius behind Hillary Clinton’s campaign wardrobe; Four Seasons restaurant auction tops $4.1M; Lexus’ sexy, sporty flagship leads the way; What 3D printing means for fashion.
As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.
As technology pushes forward, new ways of dazzling consumers online are emerging.
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded medium.
Luxury Daily’s live news from June 8 – Lexus navigation system malfunction fuels driver complaints; Galeries Lafayette adds fashion editor for stylistic consistency; Bottega Veneta fetes milestone year in artistic Beijing exhibit; Luisa Via Roma embraces Syrian refugees with conceptual installation.
Toyota Corp.’s Lexus’ temporary infotainment outage is causing some owners to voice their outrage publicly on social media.