Articles Tagged ‘Lexus’


Top 10 automotive marketing efforts of H1

July 12, 2016

As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.

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Top 10 luxury brand digital efforts of Q2

July 5, 2016

As technology pushes forward, new ways of dazzling consumers online are emerging.

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Top 10 luxury brand mobile marketers of Q2

June 30, 2016

Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded medium.

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Lexus, Galeries Lafayette, Bottega Veneta and Luisa Via Roma – Live news

June 9, 2016

Luxury Daily’s live news from June 8 – Lexus navigation system malfunction fuels driver complaints; Galeries Lafayette adds fashion editor for stylistic consistency; Bottega Veneta fetes milestone year in artistic Beijing exhibit; Luisa Via Roma embraces Syrian refugees with conceptual installation.

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Lexus navigation system malfunction fuels driver complaints

June 8, 2016

Toyota Corp.’s Lexus’ temporary infotainment outage is causing some owners to voice their outrage publicly on social media.

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Chanel, Michael Kors, Lexus and Printemps – Live news

May 27, 2016

Luxury Daily’s live news from May 26 – Chanel reads into founder’s history with Venice retrospective; Michael Kors leverages localized appeal for Line debut; Lexus spotlights diverse perspectives in uplifting Web series; Printemps beautifies store windows through Madame Figaro partnership.

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Lexus spotlights diverse perspectives in uplifting Web series

May 26, 2016

Toyota Corp.’s Lexus is sharing inspiring messages of struggle and hope through an online series in collaboration with the It Gets Better Project.

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Hermès, Lyst, Lexus and Luxury Aircraft Solutions – Live news

April 29, 2016

Luxury Daily’s live news updates from April 28 – Hermès retail sales rose 8pc in Q1; Lyst inspires post-work shopping therapy with subway placements; Lexus Australia inspires brave decisions with dancer profile; Luxury Aircraft Solutions, Etihad align to create full private travel experience.

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Lexus Australia inspires brave decisions with dancer profile

April 28, 2016

Toyota Corp.’s Lexus is mirroring the boundary-breaking qualities of its NX through an inspirational campaign.

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Lexus holds cookout for cyclists to showcase brand lifestyle

April 28, 2016

Toyota Corp.’s Lexus is showing consumers its experiential side with its inaugural Gran Fondo event.

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