Despite waning interest in fine jewelry and watches, brands in this categories strived to engage consumers through digital tactics and new points of sale.
Articles Tagged ‘Multichannel’
Swiss jeweler Piaget is appealing to game changers with the help of nine global mavericks.
France is extending its state of emergency after a terrorist attack in the coastal city of Nice claimed the lives of more than 80 individuals.
Retailers are embracing new ways of selling, aided by advances in technology.
British automaker Jaguar Land Rover is beginning real-world testing for autonomous vehicles.
Publishers have uncovered insightful tactics that work to entertain readers while subtly pushing goods or services without obvious force.
Waldorf Astoria Hotels & Resorts is teaming up with Automobili Lamborghini to put guests in the driver’s seat.
Condé Nast’s Vogue magazine is responding to readers’ burning questions in its first-ever Facebook chat July 14.
U.S. fashion label Marc Jacobs is hitting the books to tout its commitment to unique storytelling.
As consumers’ desires shift from materialism to experiential, automakers have been pressed to adapt.