Back-to-school spending to grow 3.3pc: NRF

Published: August 12, 2014

The National Retail Federation released its annual Back to School/Back to College (BTS/BTC) outlook July 17 and projects a combined total spend of $74.9 billion, up 3.3 percent from the projected season’s spend in 2013.

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Take the heat out of the purchase decision: NRF speaker

Published: January 16, 2013

NEW YORK – Retailers should create an enjoyable experience for shoppers by taking a complex customer journey and simplifying the steps to the purchase decision, according to the CEO of my-wardrobe.com who spoke at National Retail Federation’s Retail’s Big Show 2013.

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54pc of US consumers crave in-store digital, mobile touch points: Cisco

Published: January 15, 2013

NEW YORK – Retailers should add value to their physical and digital shopping venues by providing consumers with a cross-channel environment on which they can research and complete a purchase through the channel of their choice, according to a Cisco Systems executive at the National Retail Federation’s Retail’s Big Show 2013.

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Value beyond the product is a priority in fashion retail: NRF speaker

Published: January 15, 2013

NEW YORK – Luxury fashion retailers should consider the areas in which they can credibly be seen as an authority and create quality content that allows them to strike a balance of commercial integration to gain trust from their target audience, according to a speaker at the National Retail Federation’s Retail’s Big Show.

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Trick is finding the treat within location-based ads

Published: October 24, 2012

Today, the majority of mobile advertising spend is focused on very loosely targeted display ad inventory. It is a tricky situation because there is far more supply than advertising dollars chasing it.

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