Articles Tagged ‘social media marketing’


Pinterest bets on shopping bag feature to corner social media commerce

July 1, 2016

With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.

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Social media users cannot get enough of empowerment ads

June 9, 2016

Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.

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What Twitter’s character count expansion means for marketers

June 1, 2016

Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant and useful.

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Snapchat 2.0 creates new marketing opportunities while requiring extra diligence

April 11, 2016

Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much.

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As social influencer programs gain, some marketers land in hot water

March 25, 2016

The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social influencers hired by an agency, underscoring the need for marketers to tread carefully as such programs become more prevalent.

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Social media contests should focus on experiences not giveaways

March 18, 2016

While giveaways and contests are nothing new for marketers, the growth in mobile marketing has driven the strategy to social media, where programs increasingly lack creativity and provide little value.

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Will Snapchat’s high engagement rates pull ad spend away from Facebook?

March 3, 2016

With Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform’s potential to pull advertisers away from Facebook, Twitter and other social platforms is being realized.

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Can Snapchat keep users happy as in-app marketing proliferates?

October 15, 2015

Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.

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Heyday for hashtags has passed for marketers

September 29, 2015

When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.

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Facebook’s Verified Pages to keep social-savvy brands’ reputations intact

June 17, 2013

Luxury marketers should use the new Verified Pages feature on Facebook to keep their brand reputation intact in the social media community.

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