French atelier Christian Dior is one of many luxury brands that are catering to niche audiences with separate social accounts for various departments, such as Dior’s new Instagram dedicated to menswear.
Social media has become extremely pervasive in consumer behavior and the marketing industry.
Anheuser-Busch’s Lime-A-Rita brand and GE are two of the marketers already leveraging Instagram’s newest pinch-and-zoom feature, bringing an added degree of interactivity into otherwise static social media posts.
During a Luxury Daily webinar, executives from TapInfluence emphasized that social influencers have a dramatic effect compared to traditional advertisements, but marketers should value transparency, authenticity and audience targeting.
LVMH’s Sephora and retailer Macy’s are just a few of the marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.
Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.
Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant and useful.
Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much.
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social influencers hired by an agency, underscoring the need for marketers to tread carefully as such programs become more prevalent.