Social media users cannot get enough of empowerment ads

Published: June 9, 2016

Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.

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What Twitter’s character count expansion means for marketers

Published: June 1, 2016

Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant and useful.

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Heyday for hashtags has passed for marketers

Published: September 29, 2015

When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.

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