LVMH’s Sephora and retailer Macy’s are just a few of the marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
With the buy button struggling on social media, Pinterest is exploring a different way of capturing the buying opportunity on mobile with a new shopping bag that spans multiple platforms.
Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.
Twitter’s recent update in which image links and tags no longer count towards a post’s character limit allows for brands to be more expressive with consumers, including with photos and videos, but marketers need to make sure their message is relevant and useful.
Snapchat’s 2.0 update changes things for marketers, as content can now appear without the need to click, opening opportunities to get in front of users while making it more important than ever that brands not post too much.
The Federal Trade Commission recently held Lord & Taylor responsible for the actions of social influencers hired by an agency, underscoring the need for marketers to tread carefully as such programs become more prevalent.
While giveaways and contests are nothing new for marketers, the growth in mobile marketing has driven the strategy to social media, where programs increasingly lack creativity and provide little value.
With Snapchat revealing this week that it has 100 million daily users and 8 billion video views per day, the platform’s potential to pull advertisers away from Facebook, Twitter and other social platforms is being realized.
Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.
When it comes to social media marketing, brands still frequently focus on curated hashtags to support a campaign and engage users even though there is little impact – and even sometimes, a negative one – on performance.