Today in luxury marketing – Condé Nast rumored to consider cost cutting, publisher changes; It’s time to end beauty as usual; Parade’s end: Social media is reshaping the fashion show and set design is key to its future; The new Cartier mansion has the most elegant stationery.
Social media provides retailers with a toolkit for enhancing, influencing and personalizing the consumer journey, but 81 percent of retail marketers feel their methods need to improve, according to a new report by Boston Retail Partners.
Visual platforms such as Pinterest, Instagram and Snapchat continue their deepening influence with today’s consumers.
In 2016, 76 percent of online adults in the United States engage with companies on social media, up from 68 percent a year, while consumers’ social savviness is also on the rise, according to new research from Forrester Research.
German automaker BMW is bringing families together as it showcases its vehicles’ full potential.
Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.
Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.
Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.
For most marketers, social media is undervalued and misunderstood.