Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.
Articles Tagged ‘social media’
Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.
Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.
Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.
For most marketers, social media is undervalued and misunderstood.
Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.
The Ritz-Carlton Hotel Company is providing its enthusiasts with a one-stop shop online by establishing itself on Flipboard.
Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.
What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.
Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.