French atelier Christian Dior is one of many luxury brands that are catering to niche audiences with separate social accounts for various departments, such as Dior’s new Instagram dedicated to menswear.
Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.
Social media has become extremely pervasive in consumer behavior and the marketing industry.
Pinterest’s new Pinterest 100 report lays out some of the most popular trends of the year according to users’ Pinterest pinning and shopping behavior.
Facebook has finally launched its dynamic advertisement feature aimed toward driving mobile application installs, and brands such as Hotels.com are already starting to see the effects.
In tech news in the past week, China’s social media app Weibo is showing signs of a strong rebound in a WeChat world, and luxury brands have been wasting no time taking advantage of the platform’s expanding reach.
Danish audio and visual brand Bang & Olufsen is perfecting the art of the humblebrag via a user-generated content activation.
Smaller independent brands are overtaking luxury cosmetics brands in the digital space now that their operations have expanded beyond social, according to the 2016 Beauty Index by L2.
What I have noticed in this golden age of data and marketing technology is that things are now resource-light, but the output you get is very much greater.
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.