Sephora rewards social media users without having to go private

Published: November 23, 2016

LVMH-owned beauty retailer Sephora, known for its technological innovations in marketing and retail, is taking its social engagement strategy one step further by adopting a solution that will reward users with gift cards via social media.

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Storytelling and beaver dams: GoPro to Snap

Published: November 2, 2016

I need you to indulge me on an extremely circuitous – although hopefully informative – illustration of why the technology pancaking of services with a healthy portion of human-cantered design are essential to drive market adoption.

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Twitter kills Vine: What it means for mobile marketing

Published: November 1, 2016

Last week, Twitter announced it was discontinuing Vine, a development that triggered a firestorm on its own platform in no small part due to surprise from marketers, who drew lessons from its rise and fall.

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Social media will never overtake PR

Published: September 26, 2016

Yes, social media is pervasive. Yes, social media has disrupted the PR industry. But it will never fully overtake PR and here are several reasons why.

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