Articles Tagged ‘social media’


To move forward, Snapchat must look to Instagram

July 25, 2016

Snapchat is a marketer’s dream, with users watching 8 billion videos per day and spending an average of 30 minutes inside the application. With such a prominent influence – ranking as the fastest-growing social network among millennials – there is ample talk about how Snapchat will monetize, especially given its ephemeral nature.

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Social beats television in impact on purchasing decisions: report

July 21, 2016

Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television advertisement, according to a new report from Influence Central.

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Understanding social media can help marketers develop versatile creative: Facebook

July 15, 2016

Facebook and Instagram are similar to red wine and white wine, according to a study of the two platforms undertaken by Facebook.

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Carl F. Bucherer reconfigures digital, social efforts to build out awareness

July 8, 2016

Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.

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6 tips to stand out in social media

July 6, 2016

For most marketers, social media is undervalued and misunderstood.

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WeChat offers underused direct-marketing possibilities for brands: L2

June 20, 2016

Luxury brands are not taking advantage of WeChat’s direct marketing capabilities, according to a new report by L2.

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Ritz-Carlton collates news and recommendations with new social presence

June 16, 2016

The Ritz-Carlton Hotel Company is providing its enthusiasts with a one-stop shop online by establishing itself on Flipboard.

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Social media users cannot get enough of empowerment ads

June 9, 2016

Empowerment campaigns on social media have grown exponentially in recent years and while a slew of brands have adopted the idea in their own manner, the strategy still provides benefits if the authenticity is there.

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Debate over short-form vs. long-form content irrelevant

May 25, 2016

What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.

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Flipboard and Pinterest drive interest-driven content and customized newsfeeds. Is it enough?

May 18, 2016

Unlike Twitter and Facebook, Pinterest and Flipboard at their core are focused on individual user interests – not on who they know.

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