U.S. jeweler Tiffany & Co. is bringing energy back into holiday campaigns with an upbeat advertising spot that aims to make the world sparkle.
Luxury brands should continue to push their social media strategies to combat the pervasiveness of Amazon, as it maintains the highest mentioned brand passion, according to a report by NetBase.
Luxury Daily’s live news from Aug. 25 – Tiffany keeps dismal outlook, net sales decline likely to continue for fiscal 2016; Vogue Paris advocates for fashion’s future with festival launch; Exclusive ensures quality service from flight to resort stay; Jimmy Choo’s H1 growth propelled by China, menswear.
U.S. jeweler Tiffany & Co. saw worldwide net sales of $1.8 billion for the first half of 2016, a 7 percent decrease from the year-ago.
Today in luxury marketing – Turning around Tiffany; McQueen reacts to student project involving late designer’s DNA; VW emissions cheating ran deep and wide, state alleges; Rio risks empty Olympic legacy as real estate stalls.
Luxury Daily’s live news from May 25 – Tiffany & Co.’s worldwide net sales dip 7pc in Q1; Net-A-Porter fetes Ramadan with exclusive edit; Dior leverages Rihanna’s star-power for design project; Kenzo named H&M’s 2016 designer collaborator.
Luxury Daily’s live news from April 5 – Gucci to merge men’s and women’s wear runway shows; Tag Heuer makes music with millennials through Coachella sponsorship; JetSuiteX opens private jet travel to aspirational audience; Trump Las Vegas continues push against employee unionization.
Cartier’s Love Bracelet is the most popular designer jewelry accessory for women, with 353,840 monthly searches on Google.
Today in luxury marketing – Bernard Fornas to retire from Richemont; Tiffany’s profit beats estimates as costs fall; Hermès heads to Olympic Games as saddler for Brazil showjumpers; From lobster to sushi: Foods of the poor that became luxury items.
With 1.4 million Twitter followers, U.S. jewelry brand Tiffany & Co. places first among the top 10 jewelers on the social media platform, per Digital Luxury Group.