Luxury brands should continue to push their social media strategies to combat the pervasiveness of Amazon, as it maintains the highest mentioned brand passion, according to a report by NetBase.
Luxury Daily’s live news from Aug. 25 – Tiffany keeps dismal outlook, net sales decline likely to continue for fiscal 2016; Vogue Paris advocates for fashion’s future with festival launch; Exclusive ensures quality service from flight to resort stay; Jimmy Choo’s H1 growth propelled by China, menswear.
U.S. jeweler Tiffany & Co. saw worldwide net sales of $1.8 billion for the first half of 2016, a 7 percent decrease from the year-ago.
Today in luxury marketing – Turning around Tiffany; McQueen reacts to student project involving late designer’s DNA; VW emissions cheating ran deep and wide, state alleges; Rio risks empty Olympic legacy as real estate stalls.
Luxury Daily’s live news from May 25 – Tiffany & Co.’s worldwide net sales dip 7pc in Q1; Net-A-Porter fetes Ramadan with exclusive edit; Dior leverages Rihanna’s star-power for design project; Kenzo named H&M’s 2016 designer collaborator.
Luxury Daily’s live news from April 5 – Gucci to merge men’s and women’s wear runway shows; Tag Heuer makes music with millennials through Coachella sponsorship; JetSuiteX opens private jet travel to aspirational audience; Trump Las Vegas continues push against employee unionization.
Cartier’s Love Bracelet is the most popular designer jewelry accessory for women, with 353,840 monthly searches on Google.
Today in luxury marketing – Bernard Fornas to retire from Richemont; Tiffany’s profit beats estimates as costs fall; Hermès heads to Olympic Games as saddler for Brazil showjumpers; From lobster to sushi: Foods of the poor that became luxury items.
With 1.4 million Twitter followers, U.S. jewelry brand Tiffany & Co. places first among the top 10 jewelers on the social media platform, per Digital Luxury Group.
Tiffany’s digital IQ dwarfs that of its competitors, according to a new report by L2.