Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
{"ct":"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","iv":"2bf0134143332671ac8b200742ee9f2a","s":"5055536f3f785d87"}
Share your thoughts. Click here