Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"3841de6b8c11111676b342addb8ac921","s":"5c174c1a63f3b8b5"}
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