Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"e5283d926d1a33c0d5d5608dc6cd688f","s":"6543f6b26c8b6bb1"}
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