Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"5cb3d79ca6668f98948bd6111094fa0b","s":"539ddbc63e9de21f"}
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