Marketing
March 18, 2019
Experiential events have benefited from technology. Image credit: Printemps
By Brielle Jaekel
While marketers are still devoting significant budgets to traditional television advertising, new research shows that the growth of cord cutting has drastically reduced the number of conversations surrounding brands.
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","iv":"f7a9fa4d841c4209787ad6a05e4464a4","s":"948194724afad09b"}
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