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Feb. 7, 2026
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Marketing

The challenge of Chinese lower-tier cities for luxury brands

December 16, 2020

Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Image credit: Shutterstock Compared to their higher-tier city counterparts, luxury consumers in lower-tier cities are interested less in bling and more in longevity and reliability. Image credit: Shutterstock

 

By Paurav Shukla

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  1. Secondhand watch market stabilizes in 2025: Chrono24
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  4. Younger, Asian consumers fueling luxury growth: Bain
  5. Deadstock denim from Nona Source dresses new Guerlain drop
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. IHG dedicates new ‘Fancierge’ experiences to rugby fans
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  9. Rule-free personal style philosophy anchors fall campaign from Chloé
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
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