Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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8DlCi3tbElQLvCWbJ7H8HZ7AmOIVtYrc1jcu\/yr3323zddS0o0DjmHgME\/Y5XIPOZmzxbfsdbhgowa2CpRCypWW9oQiyNqBil2jbnGvQ7IgIfps+bXnV6Hgm5UyspLtyEtBrqWKP3aC6b1B0AwiireD9ml+iB+eK+QWQQAvQ2dO3EACze+4zMPinHG134I8GxQyrQImUyMEJvUfei4Csj8onE0yL3\/YMKlxB44NuZ3z3LUWBYrs1nyjbl0CHts0xzMs9KPdUx0XwIw0qEx2qxgBf98zSE2fYpmFBVEXohajeMNoqqzE0+Izcgi7xxyjtXyU5LSqbOvyOuSbmPhrLPb6upirWF6M3GouC0Nf90PZi8ZVlTaqbE+jhBRu7kzfX5+fCh9LEBiKsB+RStlktQRHXYE6fg4hjAraTQfxnHv2yEGoJNdf2oASeZvZGph7jMYw\/\/sVps0QGVZy6cAskS0+6jpm8G9c5CDi0RMu0SiwVlspLZ4q4qIfKl2HkytsrkdTG1Dfv7vdTPoo3saK4kI+46HO4p1mhQs2mlCBdbBbC\/sjqqQoQXDulmspYzgeS\/qpxMOUvbZ9WwBGXRN2uugtERxVbCDDQlGD8Wb7QIK\/ZrF7+SKlJXj1Xhc+irkrAgh0EwNBdFibVVjXxIdwUCAUmAL6UrI4Ht2k4+S\/g07rlDGGFqFwpN9Whvcm6KM3tnM3KW5C4Y3meWG7gnl7FWSIDwRF2ggvxEqx\/b7+oIlLvsbzS39gcJ2DkSo7oA3lzU0SlOiGMCWp+qVsyB6cMElCsCJR+Ngg8ybY0eR4UKDtUrPt9NDXjLWPEc5SArudXRRv6\/8fZKd+Mtjfdamn7XtS6xRkE0oBklrB3EnU1OLKWWfzWkepkxChk7h2y\/FfuCzwF6aYMVf+JqCw03jJhYPDaH3z2MwQvbnOJjoTDu8TFCtULjophYcSbEW3Rbn4Fk8QY6hylK5tdmk+Pt5hOFNw\/hrqtrxq2wnOsWR1Qsob7rx+hPYEGQBuESCylFa+kTlfrycThtaf0pYFZVD+Q47RtjQBfL7Ko8VqD0+MEdcK6+h07ID2dLkUhU7rNnswNBU9iBFxDYXGnzUcJ07kRGZJos8PkZNS7\/1chRGGw511jdDDxT9RmL\/qMLcCK0wyqsq+ATqq35yowmfjfnUWGNyTYGfd+iHsU3CznWEblGws\/T5udoEmIut\/AcmVyHNwsBXHSlmt0RfI+PkQ2IpnQfoueNqHtH6dYaNbR3O12NbCT\/9yQQRf4tw3CN4UKV+G2DwuppIMnw7JxiEH\/5exDzbcYwOQS658BEhxze+Sh33w7u3BC618tD4YD96\/1xPhWIlLXdzjAbFrCljJMnp9jrLrYeHwGS+if6KEDvms11ttGARXloTkgiEoxK2VH2OQ402lEHkqNn9V9\/bODE4AImCMl3Tdj1w2CtYX7iLASd7mrkX8btw0elCW7o7xJQLI7f37Dt+\/Iv\/bQj5D\/c7U6lI8uHYesegs+o6TTPFmg6M6ctnBKoRotQZ+fhW3R7dEoaXFsHfEeiZhy4Z8DTjlBCkDjRQwui9VRCcSP6jTlM85uVSG5e8lEd5+TYfWrdlDLZV218rJxqHGMB9GtLUU\/cDF9PpVM0elM24faSjfWtsUpYb1hP04GjjPYmL0XZYsqoyn+lrj92QSWbgFgT+0iE\/gxKg9C8ZLOJB0ne49XowFditWVBbeeXMAJPp7VVceCr8Bbk6WFp0Ddk\/YK0ezhSDirncASgTcYgVo1EYt8ZneiapV9nIsVIBAaxbwB4QWOuE\/FHWhEGtb+lRZ37H8ZHF7qA+t6W1wQOe7ocRM2mG46CYNwxvKI+xFQnz5m8nJ1ehl9mLeUhpY2KrkPUfLvN1Q57VBxB4VaGDC89bxVRqmTOtR2tML0pXW3Aap9GWUUPhVD7ElejBto8dd2oAVhFpeEMBhFiCwNLarLv5ciy4eM1AaUg5BKqx3fKnVfnUIkFwaE3W0dG9F20wBR\/5eg4JOq1iQZ9lHHGMJUGz2HJq4Woa9jyOL4DHIJLkxpDwFGf+W4wpaTyEhQok6XgJSw5hPWW8Ck4yM8IskQ1ipRyEpXMK8NOc2vWIxfk+QWPrJ4bG\/9HQjxS2EXM9KN4LPz5iVHUr\/rENxkKOOurDcg+hDlqIWw7Qf7D4gHl+4NSeiNSMfXwSvmntTXFO1e42XItEN3hPYo5eGuiqvpfMqCChsAmHmaN8uFTSW41dY+V3NW00ar\/UQRXlDHgsD6hMR\/42tpMV5VqEbErEFJD63BiVh8ArL0mnl9mI5is2YMNDSLfNAirvI+lqfJZtAmm4HcKxikVHVwHnT4V38e3ZOuRU0GVjN0l1rdl\/KItbpC1G9wnJU8VDhU5TFMPybBkxur4vwbfAA9g9jPpYMVNEKl5rSyDWe6yJOAV0mb44SiENGvfiiwXUEo7Il2joZ5SlYRCL3Ym4YM4FHjRiExX6atFrG2QffZrO7ePu8oNYLSzCbuRjABqnZ08bmiRAJ4KCXSC+z+D5Zbqj2NxUZCjQRP46NaQTlpHFKbu0bsp+76pDYFlWxCP6mreNldTrFekJ6aSJJfQp74maS1DJs6\/U0krPMP9KbH1QqM5rm6T9u6ob9PpliFQ32qUHL769YNvh\/rmZrjTzwHxiPSCCOC8eqA3UT+PzSLwXfWCqdBJwB\/UOpZSy4hudIPXsnsM90NiQyvbXCz1Tm3nxhd2cAfS0HYHsFY26B5fm25UFpQvkRtG34Jc2ISWSlhtKyYfJC2QARERTpLRqDwSP+mzKwsLtrVjX2bG8yC4lV\/QedHd2SaKphwTF9B\/ilCZcW5kPFqpcsMl+tS4s8vJTroGtxkbLOFzhpd02xxdCgQxj2m0v6rDTSyeYjsongUN6FJ6uZG91KXmxBw\/PsUwgsQwp2v7kV1geLU\/l9TdctJ9WJ0z7Vm8TNBAs6qLhyxZV4UnfB8qW\/VCfIjYncYdOpvMx9ybPJWNBJ8Ttnm1pDUYxisaWSAkg2x8oEdP4OC2Z1TI5atrSIcMtg2+Tcxmt+SOko+5h86sn5PfVdEQkg7+C1JAJbvehNXRWtQt5euXlLgXC5Va4b1bLQMTtf0bNjs2ASd1fHtqTMAMeze1VbXUpQMKW0ErbvsUzhttZAWsIaanKnWCJmF14MtL13oy7xJk53EtKsioKXuFO1ljEy62FeqjHT1mag\/W54L97o8\/+Tkgb6\/SeynDCwHgkgiuAEXWfyty1NK8JrzT5ouQ3huQm\/0O5C0uEv8QDN0amsmfhoVc8SmBcc6PT4uC0df14VbB3IP1y4T7a348Xk\/MwNefU7KKnquB5ppwA775r3sGBMiDPLXP2NJ\/3XD\/Qh5D8u0aitU5RkaGbC4BCc5W7v+haiSgiK3dU0aC80neNFCtstu4K+CcB97Wetc4PzrGYWcR9D3sKc9TSaVsqc2feZdjhfYf83RfO09vEhNW8Rgr+rh4LXqnchv\/GRuX9GSgrAUswOlbiMVRhZgXaOZL4j4zfAjW8y5G0lfYpwSw1Q4CTcEJeJR\/JQ6ZFwW5u\/JHIX0lYVPIGJVJdTx+anrlKUm9A0DVdAy55HS8FRdxM0iK3qo2TvSG\/fAn0morjgqVLx6rov4AyEoHCftZG0O7jBE1mbtENOILpZlalA3uqgI35CxpA75IysXcsQbVXTOimfiSdRV8o4wxpVEX50owfqMzgLXVRbaemo0J4VxUQkw0ALiX3jH1NqdzEBFZlQSl0Qg1gB85Rjptg7ncyI2+r73ikUJcl3HA\/6o15cSHy4TLUfCZ2dz7FxXgaTccJD3b4qB9bmAXhGYGPJKWO0pX2QfzPPrBeIAsXZzajI8rdm1LvmPSlSiHl6aqWgcBTGJfikxEHtcD5aoRYzYKZUjBVLaczKK2yfbsjGpaoTf\/QNiQudDTiR99AvUFxO7c0deZZY4J5XRM+1IA4J7Rg4mA1VlNne88=","iv":"74c0b7dd62422ba995db03f3fc983ad9","s":"e7be6eb3494dd73f"}
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