Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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","iv":"6026a98660f76042a7984da8709391a4","s":"6863d6aefb7c1756"}
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