Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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","iv":"127ecf3d3909a9fa5c93b77b9f998aa6","s":"c9b2818459420483"}
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