Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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","iv":"f808b662924fc99b96da3b0e1eabbd2d","s":"a3acfe3b423eb7dc"}
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