Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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","iv":"a16575fe382a298db6be21c562d82661","s":"e28cedf5dbf11aea"}
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