Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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","iv":"fbb86f88d452b1be8d8b7143204d5572","s":"2a3e372965f7fdb4"}
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