Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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","iv":"41e71ff77c647fa256c168b23dd770e6","s":"acaafd885534bbe2"}
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