Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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","iv":"86b3c4290518fed8c3afc8b797989bf9","s":"b6ffe039f1afa5c2"}
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