Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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","iv":"7c5297a29c82a8f93e44c4d7369afb2d","s":"b4fb98e75036141e"}
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