Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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mZ11IskZqWix\/2DnvWRMY6qpsRD9dElzorjoykIv0zjNMoUcFaR99ouqOUr2P+bne\/jMIp3p+jOPU4Nt4jR5IaEWN4E1bn0bxzyRy2I7OyTgaw3JHHAD8WTnVcddjgrbhOpkuVfAuslMDEfw06S2\/CuS7E3kQMY\/TFv7YTNs9hOvubBve3whsnzbJVREdKOQdEX2+CDV1lDeBNjiT2fqdUGC5PzCGxw6YzwZszUFWnPfJLxrkxUmWRMqm73G\/3gEiFRgQGKZpNz95i\/\/HgChZp54Fe+qqHZjoRGPOeBJi\/veIbuCAvDfPVk+SrOwecZK3fm\/QVFtxK76XMp3WN0eN9WUJmZSGGKLw+4XxV5eqVcg2\/r+Fv2oZpuCruXxbxVGRpUI\/lMUljm\/LFtkSO6EwNltR96Je5g4Z33Wa3l26QRMw5BGkeuqWaGBkR+bSDjOBko3alVx34Kn67qzaSMUrY\/8HJWgZcP90UImF3VXtwaofdPvJg29E7b6JnDVTqz0izMTio7zZZjdVKlEcMc+K6lDtzZVdDuo0id+xZzVkp\/HO4nIqzNyfipfew+yKgbReXtHGplqNoxN5vyv43XwN2Mr8QOTsNX2IPovd4jCo1M7NaRfWx0mAWqoxJvtmOjo2JAIkyGSKX28ZxK+abEGngR9+nh3Eodyu7pSxfdjwgX96q2Qa5P7c5d5\/F9JECyxJkYv30vDQLi0\/K40uKuCBxU\/IdXBhY8dkshHb9daUfix9EV7wXUV1EoBx1yrntCvcP\/KNvRdypRQZTZHyhy7hJB3dSxmj+tZB6MI1TIe2ha8alKI6\/iVgZgoNZaRm93ZiZJYkLaN3FwYoqioqBRysZW\/xG1B7XU\/W847UCOyFpqpcZa6sLeQ6paQhJuLXeZOD+VoEGz7eD08muQK4q6b4kS9Od2UDBuOBCgEN3Q3IlkZ4BNBZtibYor\/70wBW01xDkjwEEVEVzuIlXGTmDBJ1Vv5IGouPSDd2jluWh+EG7WKgTXdwQZI6SB9XQ1Zauc0K3P1jwTwSmdKa9d3MGbx2AXyqvuR5fB92tegtQjr0Zv\/LHPqjlUnqo2+izHIr\/AEkThegyRKbP18tGUXRR1bb3h\/TJTkqtA+z3BSybksSpC3xZX3zza1Jb48a6L7\/5n\/Ey0fuVHc13TWWsChkNH5mAkbwaQLjs\/vFE1HRlr0R67CH+bqbZASlHp5DVWJbn7vuLwogBIiGwF8bfdW1MS3yfikBx8+uAJPZLmtaJsDoxV6fgcuIdqM\/RNMHgcQGTuPRrDWLjgl96JX1wvTdGzNnRxu7yE1Y0TFbAEXgszvnabN0k6KXWbosufHYEeny6O9zJXLIpruVZdsRxDzpaqg51beBoi6NhVCzauLHcnXXyIEpfd89cxF4f00GrlhX5Bhg0YALOlGwn2mvD3yqtm7wQdUv7Dm\/VkfaNM3ogl8BzwuZKe9ZttnQaLxIHJPXD5psIPe4naGcZkVUQpEf1Uup\/EgR1dxSzZ0GfFXH0ZgP4dKyv4M+D\/BjmDWeObKRENazBIEh+RcyA+C4AqZW2cDPusAY++nWJry5VpGCjn\/ZCUB62BUzVEBnr\/N9Sd3k9Sa26oaJGkFb5gHUBaV7S1A0lQQmGhq4XRkz2\/wqe8C1s7r528aa187PjOGymzIuq2jiucJSD7PWeLux1VId78fldw8WtqFupILX4mpcD8ulXLNNpJEQH90DC0gAcf9h7rL5OlMJmxSGxsg0vc0xDsxfRHX0VnoO1dps0q3RTxNwOX4Yombaa5XVhd6WKEIR1UxEhCy1N2dli18IiljWO9vppmD7iYydTf+H04k0Wr9ZpIb9Mf4FG7\/NHjN7pSUHwjrPOKV+0f5i95VRwRyir7bbBnog+dUs6hWlgxYyzE9kaYyAjZasWlZyZ5ulpYEK9ivNyZ3d3KhjHWOiJ6cZOLIQ0EOoSRh8USDao76hpdncz14bBDP6l+jJAGxy6yvpv2u7trUf78jrkEwon0mhHzNW8X26s70\/qbMWpajzldCatQIouhfI48ULh27sy7PGXWQ0\/\/vEsDYZk97T9bn96OpDFzTn+5DnreIis3X5jUJ4f0QI8fh26G3JLMWowzPkUVH5ePZKh3MBSkprvP5fqAf6Pw2kAdIi2nbs2q3Q9EkJyWZ48TqBTQkEiYbgpzpglGmMc91Oe3mgQc1SFbDZcXWd5UCwWI5RelSMk9Z53g8G4smu4WkkBiXluOgSxonikuiaxPcPQjwNn2Oixoi6I1Pas8q8gSLQwKvtoiXdUAHDf\/\/h9oRdeTibGafwdHPxRMDpB5Qa7A1vNIB5X9wTTWqJ6NOQzmNlcUnJp2maUPCcNpBeThZf3lP9hxYhL4sT6V0+KG+A9Mi66uC0kpYahxvZORPipBfMqn+Kel1rm+vLTLg+AcAsL72szfERx2u+DjykPzuHJ5gdA\/4AtPIbuph6UeLsBbrKj7K7TKbl4Ft4xwS5iDUGdXRv5tIC9ceKfgyV+L4OfatpPzhCX3Z6723h3jG4ajSkvqY1ghSxPAKTw9ByAYKqJMBN+feCQu6OkmMoRrbRHud1wQeyJ3xyb+LlwxMok2OwhoBQG0JxFIKUORv6bwoD+XeonQGOXO7BuhneOewCkFs6IHABb+E\/0gkfRRD78oEBcYApeeugIodMxOstBDADssaf2VdazOw5oRNvfXZFASCf9XDsSKPTt1DDkVIwnqjCAoyPv5r\/FH1giu2hU\/xuJLvO1\/9BAZj3IJu3hIXeLnoiGPuGjXTSL39qhZSpYMkpg2MLY6sCiKKegJgAVo9tU8F9MYK0Sg0ph\/ldB63PvfQMxPdP5Aaql2XOwGlrks38hG+sdKEUFdcRO+tIJTuwiQszLt6RB1gAQwMZlgFMIgMLY+PD0nftcVlnykSj38bN3PqxTjDY1qXtZYIKHS7BDyv9StJEIr\/LyK23wseD367m3J20O80nPEAU5oWFqDOxQdNTZKbGPkwhzL97ts9sQtwtwC3WdIcJ2bX4jk1tXuEIKUfHHrS6H9xZUNL3EtHNK3sLdwwdZIaE5jdzro+JbB8wzal0wF9AD5ItteyBNOTR43pNtpLuXwHIJ0uQeNhLfMzMf7FK+FbpmXNYORVjjxyl3hRsO0MhfOvOiIZ9P\/aby4ld84nGX2c2avqDQSfhYQNzhP2KKn7uZfoSbpV24z6LzyJPF8\/S0vnQwg1jVKeloJl11TsWUUmscawXsLtz60FGfUFmCVfKK96Xt1oCwlljBjLzTpWrvTABIL+aacdcvIyCO2gTBiV2XL7k\/DjtflRzl+B+8OuB5OFdxystJyUgGNNgEsc4fENZzQrbeRugXk96r12ixHaceP4QFbnQ8Q7GDr22UFHzf8kkXdJjddmWd3eK28v2+7TF1EZ\/ymm6uRg6r6FbGW03EpMFvlKfZBztGpzLlcGLFrURMecqR6fG9z6J0HWWDRSeKRmIPbTav68FkyWhDQ7CcS82E+XORkxT99mMGBkBxJGUAoLPjX+0\/KSxOtEVd4WLqIYs67BGF0dbCllrrLNY1nfNBQwoE70o7bb5gr7QFE9eVReQFmDln0Fi+IAIkh8bufn8sf4nD8y4HMqcu1GuWrKuJPaM0duBTEOdv0gXrGefIUM+uROtJmdbUV+PQSnNB6+5RtY+WT1nTALQWbXeW3DLUDmu6aM2lE423H5VnSEwtADv+rLoJKixY\/Nfo8PaVZHaUc5zw2Anu\/cWgleUc3GXfGiRRCN+oZmHucoxM+8cVy+cvx\/sRqmmgr6LSVEjLkONmePG4wV6IWVzEMh1P6nz6BZH+xJJ7jI2szPPiYPsTce7fESqZMWl3xBJQsutttl89IBxWZfjsiB7tSTI3z\/SlBfP1phOaXTSRE4iYpbcyPWNdb3hcmEGcDWqHyRUhaFat\/1zpAx8lf3UwRMqflt9rEEHXdLO5YJfBXesx8q7JnOx\/4TPJ3IR\/giZX8KGOmlez\/e+G1gnYGq5djPmKuZzLyXkjorNLcBlWOASXe8V0UUez1iVAPMf2at5tp\/o9hiRG5LmjcyXl49dSm1wrmv5YymNMzUp9dJ9TUKXwjrZCZbpHRUg9EHvQflJt9gLwCF+tT3b8WHEbrfxRtSB2+Mr4EgUSSyHPnnX2oggxZGE33cZQ=","iv":"a736904e7f7bd8b6672a1f133bfcef11","s":"1452e124ae13cc63"}
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