Retail
November 19, 2020
Brands must adapt to current trends to survive the pandemic. Image credit: Bain & Company
By Nora Howe
The disturbance of the COVID-19 pandemic has been the catalyst for change across the luxury industry, which is on track to recover by 2023, according to research from Bain & Company and the Fondazione Altagamma.
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LQc8EJhSOJOdukh0wTiJhNrRnM9KsUHQk5gZ0851FChpnUeAKIXes6aEGGKK\/otl36JBAM62ACkhncEISHhA2WHiTghfsSc5ivhFN4csJAT6g0+E1qHgX+9z8tatSyO2lB3P+dAMRtPDlrFLnLArDBC5yxhoNcqpVTRnhU+9XocjlqYKJdIwEgQXFbwSHMSf+ixjH9OkApqr7P7FMbRjGaZQANazdFY4irdRhML60ZPFBx07WwdEgXXOj\/Fw9zglvVm34KaBFwHV8oilm\/cuIIHsLmYnq+2OY0CKIqWWLD0nzoTCHGAnmVNxGQOc4sR7tll3XXoj\/0fan4DcMseA7Zu2nV332TXJoMRPLjyJKgJANjgSET\/iJeqaGYoDlaZ1s8O9uDnHyYiInoo2WTr6digxO6xZnOCKma7jZP3TpjtfpHPDUDaW9zM\/xHgEpOI7kMmYkXsDznR\/ornP\/mj9xncq8iksuIaKzt8jiq+pNJfRz\/5GHpToey+rFjauO6RKNTZjO9lT79SGkxyTH8y2M\/JtrdHI52P7CPY61eZa4n4kcdPina48AaGYQrLly2po9ccmT4+o67BCPOYRxka+iRB6jm+qTJzSqTDK92zQhKwYfQFndMG03hpisoCSaC326Z6jg2f+LpwaxLEnN2yEBvlJdOmks87oTiUhHF\/gJhtCbah3saD2Ok63Y\/9+0uCaRX7zCGZvLtQxSfFZdrvLVSkmvV+is2lEr4Dp3dF5H1AYKWapqIUnU611\/iQrYd0sMZ7JboOysyszwyoDNINYfDv2x\/bKcMRko\/K1pUHMeHNI\/xco+3MAqi5q1CdjR84SEQliGFBa8firsM9lFpMrgINMXY5OhaVsKOMSzUhUioZC5cMUeXUzyJVR0237qb0Gp9ZO36xs+rYeyEZDbYANx4BoID9pQrco9+QlcaQ70d52QApS6YpJ4C3Q+\/2HWtlqPPJdgfuDLnFRwO\/mE1rsvRk6HzeEhjVUQ9T4IfRPVP\/\/gePaC7irpSzdRZSj61u5cw7ja7Z0jhM61euiP9P4HiDR2qUU+nxNH50zQPZegKIWww0yHIusM2n9RIz6ZryTmOqhG+gbJCKGcdwjOgPTr5HUh+B0W9jQ6TZC4hKcwatlTuDfO1eJH50wi\/ituCMfdomoO3\/PaUvjQ0YE9YS7ouC1KALJGstsdc78QGLsbXFsucXTZAZ3Kx+fWvH1R1sRbCbLOaExcF3w+hPR+y2tgOVUvmijH4+IuMrkxacj80IHGvnJ3Ve8M\/8KTUu1Vzs7XXcn2UJnmNvjLKkR+0huxHSzuLzHmgQKuQYF3Hbt1TDQrD4DO3m3SghbkEe4G62+OtiSfDFiD47lAXgDqrnZFbZ0M0UbUH2Ta6jyIZyxQgaDp6rFVt4Nw32bPAbTT1HwbRmE35f7SH0RE65Tt2g\/1yefuCvbB8RG0TnHikncrMdUzb7+xPf6xAStU5N9BNSr5PQw8unh+s0ZAgSSUCMPik8snfvffjBqC2k9YwEXdCo\/vT+oUgLMrHjaS2SvMV\/5EJ1MdTbjU1hRxIY2tU3s2uP9IeNJDgcIoe3harxzVJKIfhjKwx\/BdvMveRcalrpPxrY8eXYPhk9lTdR3f9bvGzwbgEryFssRwHbTUdIAMgvsLPa1w7xKGXdz8AjI7k9P\/i+ACTKQVTofu19VVyydzf5OLMMz0fYDOvoni2WrOQw+zkrAXpNscQ\/pxTV9J2nZFdJrIkMyE5N9S+65T4ZR0bUaVrWOP++58CmMzBVFR5zR+kbXYoxAxT4HlfTUch4DLnODulSQNxG117CJDpIvMoZzn1QdF5wA1vXPYowTwG4O5aY4Ld1ahdvB6kFpYoGuphy9ekbBg3FZE2lmDH1XyqXgEveIZoxLgpy1Z1ApRp4W1SOENpHzpPNnIr+85aKJGAO+a1adBjnczZSQGNMKj3GJbaFPedvMrMONtEemJbQbkLSLCanhuDQMzHdnBE1BTSW7MZHx2j6TQUJ1vDyh3wwn89qkKho6QprOAI6p62cPSyiDlkzpV8OO878SodJN12iIny7w\/Ls0w0J\/E+FifBDw39DpYvrfAQu+YIrLTOBxWFn09ow9LDtAhUiaup8kQd668C58U0xkRyb7pC7Ue2iNzKyINxVQmDM3Ynk0XNLp9fFyFHDk7purSZGaBft4cfrbtEn6B34gF\/Ry3XVvRGkEKH3PW+FXaC99Tbh6SiHCnG265SEVHCfSMofBfe4P9nj1mlM5Mjpnp7zChLif3m7n7JEPkvJbdf0\/7YUogQ34bBOfwHqDMJBLnf3vlrcIAtG8ml9qhspN37PK\/b7QaoAmWvp6xR4RIQ6I3Fqam0y1LQ4je\/oheh1cT8mzdKkwFhltsF5NjJNEmp7mB1jwwNf4xi5\/7C2qEKBs\/thxTz9hh+\/blgz4yAdr6Sx3zao2C8aeEIHM2ZHuAbCq8N9UoEwMM0kFjhNjYhkKj5uXc6pjyFge5CZkrFbl3wJUAwb7mdebpCzVpfYcMf9h0\/Lu4P1ataqW1MrxQADPtHBCLnAu+Cnl4Tvm9jFR\/183UQSQh6GQrk3+f9FQFqURtraT4B7JfsDUtlPOnkjWgtPF1p\/2fud8jU+6Mz8STlSd3x4\/kyARHsoXSnK2PHJCqCIULH4id+nG+Lg5jisvbLom\/YD1WLxUt0MktW1csJqXEJRpOYWhuUtT23YG2LnS2AyCDIml82QxX9tvYWiOCBP1zPM7z3O5hG+jza4H3scMgUoQc9xGVNs6Z7tTgwihDw4qJnFaEwTORLCg1GZlG1yc7mkmUVWUHZwzEMXU0P60jFCRqZkI7hywD5+sHNq+1SEqPAf9TaITqKGNhTXO4IU2yBcE3Xo\/jzhd3bjnTJa3RH9L9CuUAC+ITpH3zfmPF5PfcCa2nelRxDgMWuEX1rQbLnpWv5HswL4Nvl1cUz3\/ouiWaoiR9WwCSyoO4h4g86jSjBuqxIKfO8U0yiU380CkM1rXMYRngbFPvAdfAkpNCL8qNo5B67sKOrsKMaY+p1dNmb1zLA2qSdPWbQUVIeDCg9k9F44rTyfxo2kMmzXKWWMmJ40Qs94ky1qxMcoxa9iLNl\/QAK2nFVHpBITPYA4kW1IJ2rM4KAH3PcXyhqf\/c6Q4uNIi\/UiRoMqH3aMQa51I6eh0\/MXKYyTMgQYD0kewmVzj3aGGLnPzun\/hWDjzeJ7u4US8MorFZ8uz5tookbJydnrssH7kzIzqajoAHXgVKpwVCggXdEgPAPoWx7C3zM3wWV2uHGiJpqdUtRRWMuIx7xT\/f8RZywJo7Vt\/xBXZjrkTcPotC1bebj\/SYXmT7gYVAw4sXBqIrX87BJus6nWeIAuZsCwO3xxIrtS8ZxaceighAj3QtPkdNzf3t3uDL2M7sej5SQ7lQpig+kUtfc90YqeaQSnnwBPIFGOEA0I1UxgisEW4ZGijlekMg\/PhZn\/SBI7PBkjHjfBcd5AyS+Y0XWi2d23ErkIiNh2eigairYxjiMLqFq1hnU9BUcZIHSMCSRH3E\/ChYdUVUMdj459IcKeJc3DYT4KR+3fxtBki8y3wOSnrH62vvUmpNwYHTIFnDV8EiyrT8rXsbFZcEELBnG\/V9F2mWOTueBWeJuPW88e5ewrJzNLPmwfjG2dN9ly4oFpmhmzH3q1QUVbBFQQdVn9+4ChjCTTEolZVWHryXkQYDdeIY4ln3kEpEfgchQby2jyY0AYSN0CVHOjgqaWsa2GcTGybOUWVDCs+aDjx2swHy9Dq9UjAlOENlMDqDHH98PQrNiq9BWdG4Yf+ekASa1rNAN92fqphDaP374s3q\/NbYtpWsgRZo5\/8bP0d+V7qUM5FvR3iXzpNtXZHFixfYj\/7J9c\/xussVNIfnf5vi4MZXMbbvVu4G459n6j1VUyCX5qMgxzRSz2FdqdrCKXs1HPdesYdzdYvh3XE1mAA2hemmCE84pNzhvwmcbe5QID\/dRsIicXJxCrFatnxby55Z7Y9XqkfSPVoZAK3zxivhV88x7T7gVaP7lrjSYBSKqebiJwqznd1AOpKdkhQaQIr6NCrWP9VbyJUKFxpg48V0FsxvuMkZp4tNnYYHmz7erHsCOFXI0YnFueQIUyCqXAcUosN724dMnaD6JZPwdJNVOY=","iv":"b132a4d9aa05704e8a0c9faa1b90f061","s":"0a39ec3f460ac028"}
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