Food and beverage
October 25, 2017
The Macallan AR app is available for Apple iOS11 devices. Image credit: The Macallan
By Staff reports
Scottish distiller The Macallan has developed an immersive augmented reality application to educate consumers on the differences between two distinct whiskies.
{"ct":"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","iv":"dbfa0f5c54d9b3db39ae3e78664ea8b3","s":"21d2e6e4f0e357d3"}
Share your thoughts. Click here