Marketing
August 10, 2021
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
{"ct":"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","iv":"15fb6ffcaa3ebc5e7d9b6e8686986571","s":"84c7743c3b41b4d9"}
Share your thoughts. Click here