Marketing
August 10, 2021
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
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","iv":"ef52a137b5983e37510751982cff97cf","s":"eee03512e42e77ef"}
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