Marketing
August 10, 2021
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
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","iv":"fe85145a6933a1b7df23123d367827d9","s":"05a7816d85d8b334"}
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