Marketing
August 10, 2021
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Image credit: Shutterstock
{"ct":"pb8rn1QZBGjQugtKNv5v8Fjq8MaVV9TcnYvRqicJWAtej9X7MX8IsfgqHY36IEsYc\/A35AYCAv7Y7rOAguSch4etXpvWrdxLIQrP2ikJ8HgU5IHx3BzmyJz4Yq47oJyjlcUmT1bD9J622hFag666M5MDuydYPD\/gb6A\/lEWn+zT\/dskMEjfjVt0yeKBDN155haIg6LKqj7hB68Ij\/91A+XVXZukiT+\/R7uInJMjrO4xWmHQS1wBOGsJIE0+0kz\/CiiasfTwF5846nXDPF7ipYQvCo4BLI4BvrR0o6RRr2vjo0MmQHvOlRdwW68HI9jsf6ygntu8\/RhnQHA96WPm3W7CDIqJNrCcOqW9hU4UYcngPindsER42ptkNxdIQNVt7+MrNFGQ2YLoLtcwoTZiigEQSOnY7KFLuA9UgcQ81gntJvUGkiNE7C1c1y4iNKwvb0T0Y61od1Ra2M82N3XDO3lDbVE04D\/uiVK4DriILOC0ahkq7FfeCXJPAg33ofMBbQ8ii6kHKXpCoKOFT4oNvxBTlmaniFNnpkpKK702D1Rm\/LBtiP6lQW52+sfidEBPpSTjgeB8A1LD0l6ARMpoifH\/wqbW7qp51+M6u4fWyHYvdSXekrRH4XQ4pYdoLoxmTSPRxjM4ZYJ7yHj+fPtcLxKHwhCWwDyzl7Ml\/57eOYg+VkePOk7GNZ10yN4xW1JxKtTdWtlTVeGCzWXRkmUkCXj6Mcdipt2UBIb\/Blusl6\/C3\/PqV2Si30GmrcqiJdm2SlDlbSaqQHsJiFUgZyKX+EYEieJIBE+q3I\/A957Vpd9X9hLZU2hg2AV4RTtJWiRIYbV9iq2K78MJnSa9sYaVa7g9htFbKVuLpaY8UdZRf90jsvcc2utsZK0VZ2LJ2EqIl8Hf2+ygXBMZtfZiqbU0pm7m8n6UsdWGd5uUtnEPdENHBF7KZi7dr0KCKzyQ3z2lMgvkdEUQcIH1m4wwq7fLs3FGMgDtdn4MW89fpGiKJAFl+BgDvA8uObDZauzmU6tiBevLJdSpZemKIKW00ZWOIww8\/JlCy8XNFD9HQOqjYSSuEQig0vSS\/EsJsxh2+N7PUkMY+T+dQ8ZvNs2Rijj\/Y\/571aQHLCd+XL\/j+0J7MNJPsA5XVcDBzbQKyJIzHdBdsgTGQgETjQgRJOGjxtWUU2ilYWBIZKcDlflxiVsAeiAGtyrj49Om+3HmM4f4n6PmLLgPnsCPsj59f74R+wy2ZkJCoWc24KP4IXTlKcF+\/Pl4P2O3Lk1OmW80HZjXAnfXISggTgTHw9og0mn0jrIftLiOZmnyHXZ5G0wbMZXH25YPaMVFAoaNrhem98+Hu0qQiAdrkpln42s\/cTNAWIwN7T\/dG6ihaspmQhKZXjPI\/Qv3Oaim+gCjOA4+8Fxhuyeyf18o2j4BDsj4xYcjmBAG+2WL67HbTbSkirQqysqeNw2CiX\/FubISrnu\/KwHqdr2YvvHQBwR0GvGbeq51u751aab0Y9qIXs4UKiAj02Xs2WM\/f7hYfDjlWnWk0FYv5k0D4ypom6t4tToXhu+YbD+C0SeySACgEr0anupZ2F4uAxO5i4aMfCPfIyZxp3LlA9MAVWC\/lYqTEFiIZlZuLZSGzTOT4BKpRxzzBEPh1WSHMqSf8bwHfIt0hlPnroFn0B+OCDEqv5GPOlBUejuVqdXh8HEEUmfowSy5QvLECXwR4a9+hmyDmzN8guZ6JgGZhhMFwP35l++J1wV3iQrfQCd9nEh04AoV1FuWX0R1gOhc3mRaBkIBANrv\/SOlkaizPUhmeE79R1kezGqK4ONToyVnKsh+D+YYqHELmxXcHKFbf7fPtDB6e1IeGvuBBADrJFF3x47jPmRczD6U+WWK5JbLs87JHPknBrPh7iDsfyjR0cAdZdEaEFsCSe6NFuhHESEjeVhiuqRMfng1PBnGEUlw0lpyTeK4Qz+zEaERFeKivXVVAW6Nzo6sXCdEDkuPC7o\/AEKGJO13K3bz3dusQck4ThhoYLtLZAqVAI6WEZh3nxIwbpws+XYhSYwjhYurphJcuy7e0NsD7fH465NITG0P0VeUEywbhl95NaeLmRrV3L3CtdYvnOkBs88oEJxoK5U+btADHjKAGDDtwhaxg\/wL5smVMOUY4RO\/LdljFgQ7iJ6Tpc8+PmU1zSUlQdDe\/zJt7Wain\/PKWG1rk+m023IZ54PGSBb8OTw+8OqqOHrWvoUE1abGsg4WQrSEMp7rfc9zNjdQh1xhQ1efKgcznp9YSM\/jsZ2QrAbk3VutuYK8875M85mF\/QHzoW32eYYyc3OwxQJMqCBp4D+F9iXN2L2wAQicJnPlGy2+usnpAi\/Wakgj2+SRaLd9wPFjZ0QvKX7HFuIiO9JA2KLB3A18NHRdVb2t15p9v2BaMUmnZKEGuVrhwHfgBh5mydERic1C9qNfUO729av+xXegVPwSgAk9ymsN+zcKRlyBULpgIUM5CJjGpDH9mR8cznpgm76SNXrrzQj5wr9fHR1bSpe+Flfl9wl\/nKReQ3aMGKGvdK1T6nd+2AQ2anzTPLhrbSgdrkCnYp7PjBk7ocOyNXAaj2L5qTfzZjYfAoZ9sm9PRsc8O2+l4UcAwnijm7kVZO3zJ+\/FbP\/a03oyPFr4skh\/N9W3RjB4PxF3KktBJ4QhsUqNXZw18xZQD3cEMBkrVEwKb5CLtC8NoYfv6QZVAy5rg9LylVz0yOLkuh0\/Sf0R7YJACoK8KyksGLpVjtdU9LxUzGNggQgmwg8roZh8O2X8rVqE7vkbsCNZ83gwcLBR1J1fR1pTXL2Fkitk5ivAyShgSBnDjqOQnnyP0uuL0k7yOXekiLTDjZXNTBGQQhS8oIekYLF2Aw9jKiFSEvVK39ciAhuhMMpPoOSd9cLHloHMrrTNwY3we16o++FFKp5kJcIQ\/gk72Jrr7Ab8zgKhY7sL3Hjq6cpuSss1JC\/SYu67ObdnArZkMtCS6ocvZ2fIerJAoffR\/X7PThPyGG\/sgZ8Gk2LosbgT2aP2sfoZxxOHjMWSg5ZJQySdwjjSmw+USfOy74nz8BaxgBlX9b5RuPLVJd+6gMTRQlixAUm0OeCAw4D7dQ\/xe9TTEVm4T\/T0LAuu3npU29UCYHiNRYiREHX38Zap4i5TtCmLso02xDjkj1Iygs20Wg3dyIhfjfRaFt+5nsFuhu4NMmkGrc3L0dbPzrWYkuhBSD+CNrIP67\/k3fxyOIU35Gs2EEz0LOXisHC2dZQSYUNnNuvmIOjw7wdcMhuIoImUT99+10ChwM+oODGLS3OnFSqHm5nobxZOlzFWg8HnwSf7o6m\/uv2vNkBLoxay0QGUc5m4ZCor9KjNx7pjIVIqKUzEUbhSGWCsspaVs4sZ4J6cO1j\/Q5zpsZSN4VZ2nIqQ+ggC8QqNlg5OfM9egdF\/aKBdaHTVk6oGK68WaNiswX\/K8zkDbKUlZFOCvOWUFXeeu7hnOQ9ZQ+b31m1mct0CPQxazAzvqu7L88m2hmPqlnRABRQsEVdqFzwoV\/DiWRxL8SoFNIf9oyBUNBbnI3xjtFDdASGvKPhettcwd6CC7kAWazO0CE\/tfw+xLHY5I3+1RkhJ+lxUmwoBmdtgmgXzGEj7HBkWFuXAvAiV2hkqxridK8utzn+S4ZWDA8JjPeDGqChTxuxbrTy3F1ifB7a2R18Yq+wPYIlMzcDY1BPA3UAoL\/0EB3nRLzMoEQSOWB4mS11aUkLaNM68W\/l5lwNHaSIYTpVJl1zcd6s935yW5lX2KlpNMtAamLDWg6bFvR7eY3hdzca0YpiMfoSJ\/sRTLQMWooxTNcSO\/2Cf\/5zZcOu1WHuBKsbTgV42vw+TtZSej6f3s\/9iDLplDxIW13k\/kgs0iQZfR5vIQdyhqCOaANG9tfclfIPJD09hY7Q5y9orvYl8HQpYeEw\/iMmjkgJTuQVXLhWQXT2H+JgEyfPLGqV4F7YiuwzdOM2TWmAuXC4qVp4asOiWcuoAs6FFOEX8QH\/aFcIeGJOeTPNoI+hP2X+Bo3tE7GgVjipbjNiTlQNnVRJisZdrPe0VypUp\/NhL75kUCRGcUX28oRsbDTt8w6cU3ef5b3ZCVw\/nMuTDlWmgc8MEcRRt4DlBaDujSvDixnqR2LiEeHGKMNCaXVx1uWnTwZI2fug+DRGWTnpqz1M+4vuT7i5TsNEzpWPoO6Uv7CH9xO1J+BKKZTBiz+G+plfrrzVJGKI0tDeiQB4awHsGzYMZt5usp56NKzEXlUcubOojtlwDwh0hYgdmVfjABqUCrzxsnj7jQGE5HCZEi2fL8T9FYDand+AYipmY+oISVXOyz98L3ZdLdO\/b66x6kl+ON6H1+ZFhk0y4QxwnWIeEZ0dQdPU4VaN99tVc\/42\/7xO7ZA3mziWyBZ8cg9zmuDw5nzcxQmWBQTtqQE+Qhhns42BhszHCZQ9UquD7RMmu\/nYfXHOblFpDdGqfkhNRLJPPQHUH4XjVR7Xf3flab0TnZaHmE1eZXpw4FTxiLhkjrUHzFlVzFPorx5ylCl9JRHOk7HyOOfpBYOsYTvVDBcA3EGQRiUSsXQ\/90kWaEbVBW8UCvu9r83p+NotalIjYW1MfXBqbhSG4stNHPWcT7GfojH4rVEswM7nEgAteTJp+NEIO2dRSHzX8jq53wT2KSq+UDkbSz\/jFfwUtpl4qSPEONOD9chv5aai52bHPX8Nt5385aevQUCo0rfAYKF92C\/45r0fvMjLtf0ccl\/zbAll62CJ3mCOcmqx5ksrJLViChNC4ryub2+pE4Jv3stRG8XImZGrxJjXy8NJ73FWR3QyKDN3\/YCKJ0\/7rvO3YNbaG5l+gk6D5SNof9IcYssDoQtoym\/Lto4kVhBv2Lq9W6J6N4+mrhFJwKvhQ1DvHpndC2yOy5XdRuKjmOhG1uG07N6Rxsoyfme3FP3pn4\/qhB\/jRfAEMo9oTuZgSJH\/vtpyMBjUkiHFpikFQc37RuU9DbrhTqsFEN04oNHh79NWjCz7Ko+jnfspmGV+wANdB8RUpR5z921W0IbEzs23I2rmayDYUKX6xFbgg7i+G\/QEq09OVH3L56QCw2pZkHPgsVa2oa2B7ljhxtfjAeRaQOGbQsA7OeOAaSvx0obxY2R+R7Ya7Fxns61QZ95cRjpaUU05RgsNNG6yoDWw7iqx7vDNVyC5NA4I9u3cZ2l0IcGFN3A+28grL+m9wIciLijKzZC9WCVHuQ7a64zEI+zYJA2nmoIJKn2nSofcLEy11UOiXyNlfKMYfX\/I0vj3ReG2Zg+p30Vlmt5u8PClxBlQuX1F2D\/UNCcaPj+XtkBWc5hUCTG+ZVaMpOkAHoCfB6DlsQiCgp1A0EnL4Cs4F+p3liSh0VP+3xNt8f9reG1feJ6oqKK0N44\/mtQqhst8lTd2GOPtT\/XrBSsggvPQ2eeAE+hnNDIi52gERD6PyfES8gE\/gDYoyBlllWSGAbsQ8M3QIbMTHxaclZMqMdYHTOEF+v+2e\/GFcVZgfEVVv8yhoObkN5D1ullpcriQireU6zWE5aEpu+QpfZCUnDLiicZCAguxL9+N1oL9ZxaxKTrgupDSJeWMHDzVc0HiIIwg8dB6Q\/VJ08D\/a+jUZaRW08R87uJXYQyF2sUsqGjfBsFtCw+3rb3UGpBIEu\/DO82H7Fhw\/NeRTKCaW+K\/\/2c5to0gWBef3htkNs3jKiwRLZJWni9PSysItz8QgaiD6CeyEppxFGvcB2AV9ay+oAWumL+6+D6TrYjsJkkvSwMOyoH1xleatut8OpK8m7JuvEudFU+paAo4rlBKLCk4r6LYdZ4EORLcMgNRuk0Lqf9c\/WMyJMsZ1GTSyxVfBvNHL2G+TgGtUA8qzof0oY4odNTVHMMsxryHtMs7EzQ0Knf2dFqHUS96Cq7nM2I8KCSzsVKU8s8dul+NzqrTPkm6yqgUVM\/7yKlXAfLJ3KQhWEGzqwFdNQAR0b6LRVCioUz\/c7u+d9em9EBI5T0kG8FOnfsufCH0u1eg0GIEIqSc\/EYWk\/nsLUykLZ7LeqjyI1y\/qWiqaaXLS8U52OKYn8sHWLXB2iKuB2UEJcxiqj8ZpBC7CGeZUMbKXkPvQI8D\/tXhoMWuU4prVEoqCoK5dj\/H0VYyj9F26XlZunXAsDnY6TP9ifXO\/nMvbKCJgOHALJq+TurmagT0kFk5tX8bbCVKtYOhVyoLHCB0cYubW1dZVlWZsPgtl1v18jiySWiz\/DeNpaLtSMdHA6Pk4gJcWPq8DLY+JzV5J\/A06k4SYl2Y6XNw5oBzbMfct+J2e0iWYaCGvzminhmDvnXS7GzVmdr+CsYBAuw5KDypWxWH\/J1DfZCCJtFZQNcPMXYKcrrQGiEG9Rwl4dAMhcfmvsIilEfKH1aDFe2E4MFU8JElVx0huteCVV+4l6QmEtUQcb3IT+4DKLrz0aK2YpR8UvHWXHWDTSJGg35Htt8i0xvxmtKrCmr\/yqJMM+TqztqTcyBzr99fQpLoDoCkTUABDzM\/5q3r14fG0njCN95LUycfjqfFP8Af1lc2Wt43OycBXOWgoPCgTX0Qz3fPGDddaNlTG6oDE3QBbjxE5Z7xXbiF0CmIoDwk6Hok1wW15TwEWMEsyANHL30TDFl1UljOc2wqCELb\/Q95HHaGC72tmn\/YvMhfFPMDmrxUJST81YhPzC6N94C8VIcWI1zHwxTuSWyEX+Hu3nEz1l\/eUnll+UX0JQ\/bI2sj5Y5SbnMiC1KVDNZzcNzY6WvrmikW6Ev7Z3ItQnS4rMN5PUwulVtzZQBMXflJD9nzcAA2j22MDhbcpvibH7KzadROeyVvHdxHjbcB0mMCp36lWun3lPElqECCxbkkkw4AL8La4wJfbucF\/p7bUeKP90CrW5C5ZDHwkxD\/G6OwjNQ8gEDyIia1wGZey6weXUzuIaYufMHuOYA+sEg501beF1lbOxNWNO+ODtOEmEgcL\/84FrPEISkAiFC6vM5I5OZ4pgORBakNBGKtwQUtmlzGUkbt7GmDVwg+WSpkBs3S2i40oo9HWOUBPY7bU1DWnRWgYjBbgCQ13Hzv6Ceo8VWQMbn2P2vB9vy2Q0NKcH9vOHQ8s6xwrj1EpjxnwMsJ0LXs21PydZf2dC0J52TdxE0O2DLjbfA3y+c59w9mfD7KGSpYTXVtHIdvcX46NN9mZ1IfEZOYRkVv7OL+yJOaUuAGkvhB4VwSkra0XePYPuf\/Qy8daUwS6PVsF4JaF3vyeMBUsfaFWMZaP6W6dAODUXv+wtOFhNurXw+kZh\/rDNloUCCvec5U2jZvVJffb2ZeKGUAVvITW4Ix1cXWgLxAMBsSQs\/pbgu7tJd4XtAMZMEYqZt26ShqK04URiP3ovfkH9Nm0samDXBFl1zDdW3jfK3431f1z4YmpQ\/wCNMUTCnPCEOodW5U9KNMjf7fT4iGDH7tish0ukmT2OkKF0FVk5mpvg7nJ194hZUW8F6svnMjuecLRQ0qEpWkJnPQI4KkzwswqvTSHkfhnsMyFx73f3taLN0NGdOIfNqPQU312ipOoJZPayaYgQXVTPcWqt9UcFniCMyuS367eH8Ux5yAGjY8l\/h36\/YY\/gCqdzjb3HUftLxbUb2hi081lYPeRaa4VICtYpnCcaVi0yFcIz4eW9FzeJmQ8JbTLZHh6X8aTk9fVW\/lhlLyHZpylYnSJn5+4v\/h7yvDCjEoAzotvgWmZ8pXKSFyYCrjSeuOKNqzfmt9VYIFUqorA19K9diniPO6gM2sVuh4PghkQ7ycAMoXVIktfQvaQYCf7RKmMjRcsseGzxMUk4h94aux6Ht9lNbbgiiiM0+jYT5zZ6\/tV0Ka8wuW881ACc6ckMmPb0+afsl7Un5UgPI52ccWCdmAtaklS+jrND0ypgTuLchWBqumYsE32e\/mdrkIdsXgxOkBTbgwJAZn+zrlTIj5TEDiRRzEEtCW+xsodi3DqlgHQXez9ml3mO92fMFVFqww3no0Wjrv1SD+bOfqa0zsdtQazcIjnnDZk3oh7SeVztBehJSvDpK4cBX\/KYsKWny58xytdsTf2KVGY3tDTAghlGvc6kioIzG7yPJCjL40TXQ3oWYrZuzJ0BbAKxkXNQz+7rRiewq\/eHSjsMILXIW\/X9OIZGDUL6OD4UX91ni2wnbjkv3WZEhalWEfnZ4rZVQO6hll9J2WRWiuXNDtDnksJyqkOMxJvIJuXRfyTV8H\/BuhwhZyiFUc8jburBiDEp5pOzC6Z83KK\/PkD\/4ZvBPMBmpYlH26kyETYqsZLhllYks6qQ8kIZ6sTQLSDX0DELA3oAFFBPjGvtMdask12gVZBi+cqxyoQh5STgGGELpKt+wKOc+Lxtzl1EpcJar27tBO1SgLm5FgDnC09Xj9ektgpZoKQEsoGb3fdeIzLTqVxXN0tr0KT4I\/lFa4SZRIujfIbq0aDxE46AG6R7ttEqmzC2Eds7\/4HvUj8rflje5v5Stt2nD0smVIoKS0y0OewlQ+23h6c+rwnjBLiNGUizV06p\/LZ4jgOMLLttSU6QkaIZlP3eAlSoyFyl\/EcNO5p2kxAEyzu8W0asl48kxIoKLupdY9I3bnDG3RtO861ZoaOBbBaXYJctFLkGFoIYVGji1g==","iv":"3559f8132238f0196102888dbebf51f3","s":"5e3709e65a176270"}
Share your thoughts. Click here