Marketing
October 2, 2020
As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
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","iv":"3dc7b531c2b09cd9b8af8ed109177d5e","s":"28de1ea410bf81f6"}
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