Marketing
October 2, 2020
As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
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","iv":"45240cd70b7e6fdfffdaa4607f1cf03c","s":"06dbb59da1e05e69"}
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