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Feb. 8, 2026
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  4. Aston Martin loops Breitling in as global watch partner
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. What real-time branding means for luxury brands
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Marketing

The third wave: After COVID-19 and economic hardship, what is luxury’s next challenge?

October 2, 2020

As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng

 

By Erwan Rambourg

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  1. David Yurman selects finalists for inaugural $50K design grant
  2. Ralph Lauren turns to TV to spotlight Olympic fashion
  3. Qatar Airways, Art Basel kick off partnership in Doha
  4. Aston Martin loops Breitling in as global watch partner
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. What real-time branding means for luxury brands
  8. Top 10 luxury branding efforts of Q2
  9. Givenchy aims for product longevity with anniversary lipstick case
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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