Marketing
October 2, 2020
As the business of luxury shows swift signs of a rebound in China and beyond, luxury brands need to prepare now for the next challenge. Image credit: Prada, Haitong Zheng
{"ct":"Fw1GMnC90tXVBYk79vtKtyYiUJj2r3jn+OtZq3\/6yM6BizLKvMSobqYq12TAw+R3Dk7hBKBJpQu3Cuazax9P8lOxOojcqPkFRDy8ipGYzLgC1tWWblxuMRBoR1g92NGBDwNXjWqKudWUUQf8fXlEZOsyoQcLEibNqajDX+B5EFKJAlUXS\/IvZbiFH04QinG51jolEjJO84LWOlEHsKPx9NP8QK0eEtYUkDL8I27VRnKvt6VFm1IKLGgrxfYo1EVP5YFwg96Ngl39nw02vKmeHUm+D\/p3ZaGi9pyjD0XLC3ZWmk6wmK3gCl5328q+6XJzsWkAtQCBxTvyawmyoF7gMrjtcYvTkdHtnantXcNo8QDWcuybxJtCM3YnqeidRfoW74aMPw5VY8ES4HzsRlWTlM2AgvIGGL4HZUj1goqBmppPamnF5BuoLMF82ZVroFUWEcgqu+wfcaurdj9rqOGy2ircyU7FecW6ExA40dCsz5pBElemz42zdgEvpwgosvc7o+NpiT0kftjkpNIQp0AnRfMtdXpDp+JH0bwjZjx8leKdYTO9SzRFYtL7lW2danphYkjY0ukrixcfVO+l7R9I7ry3Yu8r0gHsIHuzPwSxyYOcrbaLoRKM7y1GJWRC0dkhbpWwz4dhkzzM114S9ohuIeUjIHP3htQ5iELviSmHKAyISrj8h3zniQvA9vMLWlXruSmQ7hRHBxBwZE2gL+xA6XiiUthWD1j7xo8EGxxaQLQUZ+gQm9WRJfJ5M9roCCzE7if2LJvx94Hf2R08FqRKLdiM35X70n9xjPYlHyfc2JDTEczEgNhjDz0P536DG3BegOnXRyhQMXabLOFMm4hVtQZ1LV27rFODEex3ra969000qPlU1mKuuMBv5\/LVusBJg8eRWNVvqHYv6Fl9HHvHhK7apfeFVx17w+vVX7xJYf8k\/U5TVVN1Lh6jja2\/\/iu3jrrD97IepTB7NL7qzHytHRbeF\/1Coq934vVv7x6DlxCwXQALOU0Q62+UC9XsP1eF4EdMsEe7mb1DOw\/xcEhC2X8NG\/dYVBBbCcUs5tx\/2ybUSak\/nl\/3IzwkLxpk2uG+qdPXlFgOg7lZ6CvoNipUGjD0sxjyoQH60gJHeSnG1FfNv9TpdnJFlNxS8epRFFTKYRk6ISQURhVpsKz6memuq1H0M7HpGhPL7vkBBcvoRB4wxQ+9JRtYGHYh79Rn3OnuoBIpNeqU4I4wRsCvz+h9euszmxf2TlpwyMvwItEiaBxcFD+Shbs3QD7eTB893tC1fOhugFiOqp8MVCJl3LsrXgPsl54938V5+c+24PSYP58ik\/p6SHj68k\/mL3PVUfxeva0qotPhS2Lv5fD6WJhomkgJlR2Frsr6W2yhCXNh\/aQiHlwfup6sE7vlWepyxvhZLBgOHDQUh\/WVSAqEvBFhaoEn7dWhRloH7knwi1isJU1iApT9chWxSfabEqujMcBK9qQGPYI8g5p1n1KRPSa8wsZVoYlMC4LkAkme81m\/EoYxn7PsRT0WH3KhEWwfCi6GygcXSN+d6mCaVpI3xQQC1SBIuiufgTNdO3Sj+6wH1kt6AcQJOfhHWK3kWjTUhXH7nVsJAqqQLRntIsv\/e8Ghc7lQozkXNMMI00XVPIpV7qufDGodAuDMNH0pO04yofgRtZQCQgw\/HfT5MrjD\/ALv1uQd5g4epu7FfLI67t5M+vCZlhAwfJjoD3TUVABTaIz9cqaAAfGBzTEUIIbswk2pL3jzf9p7GcjSfyvZKT+LDYrml2kPIZsfXMT61YaWz7ugODhw3YLkAdmUF9WzvdSKOSw8r8my8uxJUi6XGA0qY4P+JsuX3AUSJEJ6teQtLYRDpNQ9BZ0GXlzu\/hv6ztx7GUTttQE76+WDI0QOs5ILUdA56s5wmN0DxE9F201c336BhEc4BHoGrbbd4KUBExbkEFjR7xRlcUHYjRLdS1dOhYGn0ECGy6PO1lhM8ehhjvfXxFXxi7Nd2lS4KWfaD25EUbz7\/hI4\/e75dlU5sfJhAiPM32IxCetVYzcPDBLT1ZoCZ5ElaVeug5wtP81w2WrHzNucPVMk+gq9CnjIKKCkLODOAxBF9EQl5xZ\/2gYyAvGJdSezyDaPCWS\/NgxxMwLkpeWFI0AH\/wvE365wtrkYVRgBbR\/8rgwM4nWcZ8q7cNdNO9MAxOYNclycnoKljqWMSRPG0zce3sf0jBo9HGGTmSR\/U5E0Xrkmc+ppRkfYFBAqBbZtPvcSQfhmQlGP69gzKiQZ88XQjy\/gEGJsYzTLeJKL4QScdJPZqOQJJlsa1fCrGthEWejkUFKNiz2EqVu2kulNYYjDMb7jGi9EfMJqBwlGfhq0kWCYIKDnY2lTJ0oSxtdTBcqeRBwGeEzsxJ3FWLH0vtMDKfJjAUg\/mjyVXElpePPAzw0n5TKnY8TvKNdHpcX70sjF4ad03cSO7bdTlm5YwvLrlz9VQhPgNtzYMcUtU8rq\/mbsD5CUkgY9vaUsbOx0uNzTECL5oFKzkIxZlhxbUJflMbgxJ0l59gwQimbUcyzutaLhfvP1W4jMFvtXyP0iAW2csqSyroe7GCfXEvRBwhRQM5t0SKIMhbSOvfSM2Y3m7mYyggHdClqLpfOs6h3lgDEAqMUwGUFbrC8w7SQ\/MEilH7XEDYbsc+6zenwkAEL7+bYVK33yvUYV\/EkT4wjnwe1ZsEdTC+xRBdiBnr306kYmqnPIlREKHk\/5kpTjGFE1UGsGA5Mppbr\/pRXD1f0rh1axgqBgOGnEOwy4t4r0U\/VdW73waEk+mlaigsWYG7kdHeczA+7jQORIPlaQoHWxctb1m1y+BiZwlhWbN4OHGSTlXMYzqPN0YdgMvuUefDs5wjAWrS43DfpZgiMY\/4HskQhxxYm8PPSq2WERc3q0hr8+WSvBSTwubrb5\/E9y3XPON4S9rt5LIqhXmQAs5jHYdoGvww7MI0WK6t\/gUP0WztK6UFMxGZ\/swobKwyBZ\/PS7FuiRfZ3D2uL+r\/JLBH9dq7VqdTtwSMmnNAbTVpyViJYxXP24AjjKeEZlnlLgksE9rq1MIDw6T4eA2ztX6kL4gSy2udW3hIs\/ZaRsC8wMENY+gvFhVEQb9Kas6ndHpS0VI+9BirwLZ5qtMrHfm66Y4Dcr8t\/Y1PhxCyII3+BuSa3it+CXEeWL6w\/y3CphdxXitlE5\/aZTaClpTVbVGN2XHKcqy6WO+7GssnIYQwwuvjT2bbL+oNVvg+lnHHry9y760KKtDVXz5E9SAxdxBoCITrek9Fo4lR9KoD9fz5nxYMKJbS9j8MYI\/TjIrFnOKCWGUXrKloarNfzRyknaQD4TrWByu16fWn4i1sucWBJM6AjhgYS\/CZF7G04KsGDQv0FU8ATw7nU+Q7QPxY9kYEsSsiuga04+sZUVcECnK1FyEGRiV+hYDlAibaMlg8WGwV8VWi3VhFyqktY7jDaxRolN2wAA0HdkIStLFTwRPV5wJPKmn+SBiMJafLW0LaRMWgXeEZQNNm7rHZx5oqKGhQvDMT0lhkMPMb1W6ZY5UYKQ58NpKDfaE3Cn39pidyde3yxfNLruln5aDidUxlZynn8uYBQ+17Px1dqaiZg6CIUXv8k1ZMvcQrPLpNXBnMZeWxqBcGWxDVyIXWe+oqmktvpvEfyBIdy3fEw+yzagzhqIr5KZPz1KONTX84SgcfxwIbagFi7QCfrd9LOy+9GzjbZz\/MtY3Feo3OALRvnLOcUZUUaApaW83Xmnli05aLuyX0kyM43GenVZvcm9kOM6djaoKcWKvdOQ2B0QzTbc90PE6e1uzCNzG93EAT2cPinvlkonYxYI0bZWU66Zx\/HjN6hCSVfBpN2fIE9O8yMwexsEZmg+U7YzzWnvzYpIVJr6It1lEhQqnxMFwqmYWUuiD5G+h1URCsApsrLlaHE2qFVaMYDIBA1W8Gsf2hZlLIdv468o\/v678IqXlZn0o7U9nwTJMwXp5UcvL+ewUrjanEk1CnDvyT29N+BOv6SIbrKke\/WqVJh3n8hS1x2NWx28vgU5jRp6dWLkRhZ7o+8DvcFVRnoBou4pKZDbpIOeoyYmw2axNyWTn9mVw2qdZrqoaTH3H+8HZ9YEdn4aCknP5JSB0BDVRwHjDAQFHiawrLttRw23y6due7VwkaD58GKUVZJwlqTXSfMuzTCPmCByccLzPp8YlBggUgNW7nHoqw69l4Vuh48Ax6SgbMWblpEAr\/RDTve0pbtiDrMno+R32m402ri7fGUIai\/0KWA3IwyhrUCW2m7cUOVWWgu1920Scrm96eLnwholxADzPGHFqjg32INGehwOl9a+RXjpNl9lC+Qbvw7ujDMBSbsu9FtfGQ4OCrVKS0MOeMP1ENzo4f2VqjXvatuqtk8PjSGQogD+WORF0O5XAOeaIdKJqvTFrp\/JueGviSgugVdhgh33u7XvoevW1SpYxOWHIno+MgJYY7EfnAlEbfheRDJY8lEJagI+dxqem2fZe\/uhScwxxCQ5BWrHQ\/nhXJqbiwFyJtFwMHjTf4lvND2vwEjyT3MrIheIervtaT8SzOBxkAGQBkzCKxjcdTDGDQw4ZgLpRDOOXCy7QXEP4PGV274P7RiauaKP7gxaDeF5oVdg+ay\/Bzc0VHyqTkbyoS2gh0pjlQcXPBTceSvSyi0Ziogfd6DUceYl9vpBoej8iNZSKotn8Cfo+ibrNXJY0ynIKFbP9yRvRK3fTVkQPqN\/etDIHpiAWN\/OZ1MRM3iFJlx61mjgCwAg6hIBqFCbDBbZJa0zORGSG5Qw8Q06bRSG50y92cTdnzJa\/SM6ZKY3OJKk+XNeR9OVE0rq1\/0dX\/xzk8tCVd+ZueeItABF4SGM3sUy6sSyYlY7+2SlNyf8mKR0g0pm4Cl\/45n992pjNBZCx125Ve286NrpLn3uluTB\/xRUgwCZNHqWynVaQplh7Nt2FHnvyH538wb+Q+vpoMuPKtIUTD8hMw9sm32nbjT0PkVrAjBG\/A+0ezIGbwpqUxK7nW2eP4ozuBfVssLQWVKXLoy1GJQPzbdJov4uzOVVVynbffxrRRCHvlLAwjiLMIMxVlabINsCP0yg4S7KUCscS5\/tGmjzwAksxvnoelsRTVjSRwlwMmWr+kDn1PG5AGs4IBiSmwhVpOSNqWXoAH+STCaCnzPMCIiNEVL4oKRKXzUJQxcTO9RdgETmDI9pHnPkpDNy3ShyNxA\/sENhSE2c7oAsTVCuHyDC8oS8weNFufhlv5LVG\/93DAfnWocmMVLLXHPrsc0iUZHCVcf5nz4oUURtNUB4jRuDLC2EyWso8kIpDRPyn\/P2v2WA7q84xtThbf87SZoF8o91Mjv8sTjc0ENpSg7rLmFDZ8XbAtFC9\/\/LAuiHqrvzzqtUEm2lmbMR2PubykZSRORyVLDexSeBuStkw3lI2IBBz516OrJ4MNSe2KYIcaCEdxlsSBI2ThDPz2gNYdUhDueS36x4AXN2e8Xu9lsUa70HcvXnkyj4RjBJ0UkqcLH1cFEsdpRAQffxi\/C08VrWIfPxAoxYx8bhDODeXIWPrpkDsr02As29ATGZf4pJM+TAQbbfYKS61SiWAcODgBh+0Fg7QdKSaXrpJLEJXy15xC3etXEDRJATFytIZmR6FzvU0mibkIhDA\/0lTjOcYgeaFxLIM14S2+PUJ8Uxc7vT0psblbSsx9q397X8u5IR3Ygr3K25sW2HrspOVcubQxaj4kso+wPBtJpU3c22meMLYFVjvrlTuen6EbMRlvz9mP6koevw7xfdKCmLZFlEOpX15zz+OByUcfKza1IHUiyIDyEBrcew9L1TGuY\/ASbWm9876+8DZHIonlNaetnU+vbGWmtP0Hj8rx1MyJKzW976UCLP5Vw3rlWD8XhAA0Ko2GsghhsNCJmp7e41BB41ilHuDfIsX554mq3POBk6folT5kN6SUC\/D+Cdi2DevXfz3dxSdM\/KX0b4XJlFDJSu6di+kLbkuL1W4Gpl0nt48TQsS5WWkFNoDGf8TMtvVKh7EqOIlD1fXgQ0\/yd4uxrnc+nikKgtFqnAEySGQ48OfSKFSDHVKIvoEVmAw0ezkj+dMpYHMXd8EWn+OKQ+8ieObimo8MTFWjl3zh6wjiPeBMugX7uvjUu2373LBjuZdbyLLnCxgkZZ74MALh2bM\/0PLgunzXbuL9NFN79ZO4L5aOPklXvX+smfP6LliTYaAg8C4IdmYSpE77r15EgM+\/iqugOtOqa0Oido9gZF2TyYXsFxvAFcSwtdSxByv4WSjocjP9mZ7WFG7oYFI0N+g571tzJFdYQ1ZZfnBCmIXgtIyjHsgTZpj\/90NN+YJISyQHjJA5DxNLh35FLmMfjGrwMQ+1mKnERdJLCpKgFK2L72pWU00Y4y3s1QyeSKi+XaVfCBSgCM\/cjvswojZxdMhi0xrmrn7xhEygnR\/iLKIgaGg2o3BDU7nCKZ4zJN818uCPkcUmgRN44e1jOtOJOl4lHYKFmEagaw3Lib5+cEqjXV\/5fLi2dkt+\/\/sENeRcCUQjfDgzbDeeHqoO71wfEgCs\/G1\/PnpHrpX0BAvzGvO1BX5mv8BedCLYR7gXbNCTERp63RE+qXRni4xtnipcGv+iviTzFnTYSg3AX0HsUqDBMTzWfHrW4yY7Wi+oHyhVTvUCfcdxhcAO6qj9nd5Hiu\/BUJ3L6S\/afFl5xV+9oUJf8qBGYpw20BTidwZx2\/hjM8BgD9Qfdh3AjE4dl8OwuEY30MPWtYUCJJ4iJ2CPKGoVNGsASqOIkEDwgoj+NXZF1aOEJPzFm1sJdqYvGfBdjeeuWszFYGt3Sd7gRasoPLTSvipSEPXbM00QsGhVHyXSKSay6zdfaSgv9Ml3Nl9rtQLs73uZeXOueOVREb4c3CQ6d1sSX26P5awy93RU2c9AqpG7aaYoSqPaAYRVhhKpqtkhJD0wyrZUQOW5Cmuquy57CxCc6O+GQg9pX4+VdtB8QMYxa+s5GfU14kQK0fzNpUJTtZMjz0b13ybQkqjiBkoLs8ZZpHzATl1VoZIhmkq4KB3Z9zvXxdSLDRb8zH1\/C3znwym5IMoh7MC39Q0q3e2cxSZXLkkTPWE\/W6k3+kW4IF2pZ1hbp+1pop8TFVYvgoXGMGYUWynNW\/om1gALAZeqP9Hkmz1HQxWmWiQiEsR0fOT6yu9h5BoTHHU7g8g0p66GS6hdvbWbhZ0vpB7VAiQd1yyEnScCBk7GOrWPMFTF\/27gWWrjSfmgfRwVkwVE4gtcfUhTjOgLaRt69BdpVgOAnNsZXN3YthOEckNj9laNAePv\/UPUCMq2LpQ5IvkAgqGUvwfnNGQaNoR\/EBPVgrGwE0HSBGiE0m+4TS4xfJOeMlafxjYaGmTdzNmZ5BA1D1TKw1Frt2UlctbNlHQv22d8HakhKjlyL6ULoMSXdE2UhnPzAAkOqOawC\/4XXDyxIeTlkzDxs6nrwbPtj02\/40iTcoRK9pMD+Ls8nqW1VLsYSRdTLKbBlcxUOz0b\/RQdQ7rRVrLL20lNdk1TAPU6MHRIOjeEtR00sxjfdHqJmjO5kT9NAG0rThNMYhNHOkTBq8On+5m8hNRTMKOcbb0YQ14fwPeR3TGKvpadTvJ7w8gflmHmFW8LuvnJuOXSQXc9OsJuCvmt52985b+QoavzCFDoNnQkJXsd5gqNJXXv07n2G3vKut2PLT24RH51HNQxPjhT6c2QiMG4ILbLyATjtTcCFoy\/OY7iSvzLkoMxsPobr0leALi35zGeb6AAz0ferWM85+wRV9mGa\/z2lh5ML4orxVfo0mOQkqWn1wTJCPPI0Aw6f3mC+Ds+BpgXayEsAENmb0HCx7JZRCDzc53bOvU77IkIWpCl8CgCe6xBoywJbNgUkayqA\/e4FGpuCuQBqBUY89Tp2jVn+S4Nigya6fXuXkKO3kJB9PZNh9GqBJbrpgIpUUH66daMnEzaaceKhE9si8o3EJwdsjYEKugpKdL4123DRoeQ0fLQEHkMfGira72VZbwacaLzJnvKG\/S40zKcmPk54a\/GbKEhgH0qUogRgI6lqiPgo3i5NORdkLMfGy+KGy+tZIeOE1rGfs5FhpjOvAeN0Hp63jyfzSeZPoZ8ffR0dD1frtmAqZ8xPaz9ip1x58kwj\/ZfSdEAIS393mlvuBQsJ6eid3qYwDCuPRpbxPy4Ekx0Qv30yXKQbIARzN1g+lAp39atYnFxY8TZD\/wnlw7ivssGSDUyBLsooBOpx3qDXxXejdJ1FhwgufXnVEw1RGiXn8iloq1VTCTCMDeNHxn3HvBZgU6paCRpZUTFX\/tGuS1dvRNiFzt9Po6qx0i9MUpuZUUVbgrxa2Scc00uZZCb5U8h+c0kJebAfhxFJYVS\/AgCzku7P3vpGUd7M3KPTzjA058dtZTZ\/MhKi5XpLlDRiGyZd0RPmgZDC4kGPAb\/AvEcp0xRCVF\/+J2jFcGm7P\/gKMv0Fe0Q9DBFqQ3lUErmChjBogQmwdlSMHQnpnAGFbODWs6KiE49W8QF4EFyHunmYpUk5dLx1gAbWMbpdIx\/xAxz9VQK5I5QNFxZ8osmZnPrVE6w0ZrPgQO5dtRf3qu9fCLYhNJfvVGa62lQrcnJV3SunoADUCwucHrV6od8Nnja5VTkcyVsmBgmLV0FPmi63CijCDHnpvzeMNNVMl0fFMgPJq3U3K8xSyDq2O4efChkpiX5uuH\/yDtrJZd7hXxZBMP6e4nUjHre2MyzvcsWK28QJ\/JHS5nLQoiSaJinkCV1EGGMK8LKzi4nZ\/jEjtM3WCR24lSPIHoVyqtEueQi1yBf\/hkPY32Gd6wB23X\/NWuH0mRJBa7v9Zbx0cMTZUIxOmuQIBGW9yp507RWCtwdMncDXd0L9qe4Cycjr1Bs9\/jm1JLYE1tVNBcMLS95TDjnhMKRWPCM49pleaHc2qkBDphaQIf0w01bs1Fflv2hyi7PB+lNUKk0bKke3p5u7Wm2zc8QwBvYqePB1Jv1Ui+zTAdmqul+QJSY58VaNneDh2A3IuMxf\/\/RwFgHHNq9cw4k1SKxpkqwkTWPYyQwqM8KOkICZjSoCVpoPd8dqgMA+BtFERUBUOscQ0CmkneJOGiCGyskDpzSdm6GUwNl7EDByA8TJm5On3AKNy3FlqFI8lNqe7awYaoAQLHk20Qmgv","iv":"ddf527cd9dc06daf2436454042c56965","s":"3c8a375c6e978e32"}
Share your thoughts. Click here