Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"1013fe63e7b213942b91e92edf03bbd4","s":"ff9e6eae8b220c40"}
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