Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
{"ct":"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","iv":"a13e228bd26a9852b6db226b42b098bc","s":"675d94cb0dc86ab9"}
Share your thoughts. Click here