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Editorials

Three things marketers must demand in 2014 without fear or favor

January 2, 2013

Mickey Alam Khan is editor in chief of Luxury Daily

 

By Mickey Alam Khan

Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.

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