Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"365a7bdbded5da2380870e163512bf73","s":"5e01207fe2504f50"}
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