Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"85a72fdd3c17661c8bcb68984174893f","s":"2881fec6a1091f9e"}
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