Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"f5e9b3ec9a09c8060379eb09d110e7ed","s":"98ad8a57372a7310"}
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