Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"fe569b7c79dd2ca0a1e0a715e5d65198","s":"429e34174a3c4cc0"}
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