Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"6a42592fc2ed4ef3338df4a19bffccb5","s":"ec30d17f2cee00a7"}
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