Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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m62aPBVaZftbUDMdTVuDSo44giOkKrkYoj7WhRPVqUofMB57E\/7KX\/g7dVMzAxPuq+Jmwd5rwVcdIX6McgCKaIPBSp\/PPLqTk+2gLe83bV2mwllsPTCkFMnsULZhDYGIJZH2ItUTHDwUCbM4QomDMV72yhmeggYMjVoZ76vFh1A5K7NrD4DbnRdT3Urij61BQKi1cF1oZr53PP4UibfTwWbMLigAcmIeyS0xLfQ5\/kOXCqpTq1XRJpQBd2qcpXCqu96WdbDhyMav2TCDXTaidi\/01+6fjZZ4SCenaoHedt7vbW3LZBosRmMIwn1LYZ3jOrhyI1BA8uodkulAkOVo90h7Rgr4J1Flp7u2nA7RGPl0abFekRofPgB68cE66\/2Wp2GIPeaXd9dAIpBH7S3XviTyYwPTcldzO3d7aXXfBvDJ4Rkjxy3Kv4qssAfnCtBr9FE4iI06gmvHfuQ95xxvghv\/h7pgPxBMEX8mIbXVXKNOwyhpEz5ESOZ8ioLKmpcLed8ruZgxRYjCei76ugr4qJLRqPr1iKTYJHubMmcCAnp3m76feNAO5VZwoyv5jK3iMt5LzSDLW7TOXcnZOhah41T5BDG9mU\/vQwP0E\/BjIGXNpcoGkV5U4ftVUiiVAKKpnzw77NNq8TycVr886Mz\/YClEmEYK5h4UqQS1OtxWfAGi5BvB2+6HmZDAuK8SdQX6fExy579rDS6fCZUJT2amCz2Lt3appQ1DNyR4H01m7zx3WkZnbUMFAqlg6tECzCSa4ImeIvCjrU7u24xPHAEscspAK7BODSz\/ZImqKjQDU8\/fXL7uu7Ek1P7SWkRtmrI6ewLelBFTYez15Y55RnyG0rRm2pcLKXZY7jVD9QAdvP2ZMyDfUFvciyXwyFrin5V9qldPLeIhT2STMAe1rH5bpzu4tJq7GkBgTEMW7c+g+aXNHhnNjOw87I40RdUS61g7nvL4thaaA947UVnARp5Kqw35NBv0eesLgOiKebpN0q8lopbrB+BOnoT+v2AwV+WKmRSPSwGKv7dQa66+zIZVUTfNLYAh86WYI8\/RKZ6jm026SQ0Hc30zZIiAxIQ+Wmlhye\/eaK0WzCY9KSDXNFxuU\/v4A9qGJf5+4qfDg9XoaAG2oIbRW0xueipmY9PZAMyo2ttPCZdM9+JybiB7w9earnKEnZ9+Fjx6p2vyx4YxeaeRhCgqmvezNCrq76dUl1seiSciY9CyBZbV0oFGbAJavET4baLax\/v\/gtwlhe8SITmfNLIBMXuTgGNvL9m1bTJOXsiYsa83GhOJfFAqpj9O6XCjZ9n7scrhljoH6ZUKoweIhaPrrWHWJiQn4reiOLoXMetHLmo8rWeU0nQ4X2l3QiqGqP\/4ILyRmEekmd2UwfD7aQsvDjfOK7XMqc8mTyOSD8CQlNEd3GF5ccsTklR9lIn\/1czHR82Yx8mOMBO1bSFzRadgIFMPQh+Q0WHMQOYfB8PRWm2g54rgXDpc0jmPavMmZAnEHenQUWZ9eCjtX5Vgm+ObE5\/lGaPMckKc5Yv1JBMTTVRKBgXTZdKRFu5fiZn1Ris2wab68mWZb5bpvPlZ2c9pfwnIi3vRYkJqe6nMy1cNzA0GHEmsFrWc9ko5q8guTE1\/xplrR3fNtWocFJSmhr7UyQYTINICSxgysQeJHg63zDZ5Za+3RuM\/ARhCgzxdr56nAkiKkcW84nXS2aLJ7qycAYYg0nFqPviHAo5Valf0iQHZoh0puA4cF\/dBjBdh0aI5nZsTtHPU+bSlVnGZHAmGafisG0jYpvrJnpMXhDdvnCS0EIKCE0d9U6tciZbCaYI0Dve3GVMJj0GZnzw94v3mO81m4dzlCElfHSzt3uGYZ+ydYQCXaZ7+lCAuICbqnpqmt2ZIZeirwdCdM5KlD6SZrXvx7uZlayVCmY\/4BVylOiSg7PJhvftzSJaPSORG9C2uEeMw4je\/Z68CvKXj8yVIvcIbT2n2tmnxxQPKxQ5I\/GQd\/Webi1CqLxpCVt9Kc5MXz\/XLCqV6iBZzbmifvqDRaVAHA5Bzt3+K2VeztyPHh451Zre1v2wmxlVIqJwmuSImRi5JnybrLjoTwFumoWuCpnEQCQTNQfn+RxgkhuQxV0ntiG2QUBJnVsoMU24EPcMx+dmBobB53AESzt\/Hq2G4G68UhgjIjB8rTSrosNfwDzI4N3z0sTJ4kBegwRZt+Kp8BH68WkMBj2tT1jq5cVpSGHoLWElOoYBaX7Tj9o6ADSdz3avNZI2fr8Kfb2AAPxpRr+scYgKnuIlpZRxHwCzzhPqlFVJExyH8e+CMypONvTdJsR70PTNXRMncKTxmTNOpe2jTYV5qKZ5Fl6AMFxYwmTOVdG+38GoZuntb1ObtfZ9gD3besADM\/T2RHat\/vmUJyevP\/YWfKbGToCubvyJUpsEHfGWaFw0+E6bzcmIIacGuSPu2tJIYztLX1ed0WcsgUmHoiOU9SEdpV5fEGsaMCKy5ghE4hBJ7LmqQCMcEz6HVizHH2x8fJY\/QdleOTE+1GSBygAjHsO14QRELMenno5Q\/MT15dzfcaVvDQZFADelauFTjTLyoucb1qzwyfuBYm+kFHTDsgkXa\/v7VePcCq5URs7Iie1QrG+M2gh9Y+xwaWdctUcp43IOKKYoVDUfTu\/c7BAR23hacyLALYX+AWHGmsLmLmF65PEFjK+QiZNwH0lKn5N\/G8bN6FQRVmJsZ2nC0JZeaVTjxT3\/ssZPoc49ASnYTLGNV\/A0QrN0rx8YVRX6WzJSp4UbzuhFyw5FDjZFAInDO4FqJTSQkyVA1tM6FS3cxljIpzwkT\/rGTCOwfmOEwQ6KPNoeSKv2cBgCxB88dXdJIfQ4uGd+GycW39CnFPl3Kyd7OcDbSjazikhQr2MrBz0e3oPTPm\/kH2SKkfgPpOBgxoGJF\/ooIaAMoXBp9JExzVovq8MZYSpqD3eeyTfyYe45QjEIyzofF8lcRXBVQatQcGTWGZMBhn\/TL\/KN3pbpbWAXl5vD8\/5bVNkKXNmwnbRuWussBa74hbhCOLNeWBgDv\/LrdFhzJHYlk5m8MRkabBwsnazOtONjusIIEYbws4pyKV4zrX5rBjRuctr5hYenzviFu0mfSrEa1wGmsF\/Svl9divigJwt5OEbslEDX90oRhb5351vWZgyX3\/OikzhJ8Yj2+VWdUD5rU78216VOzm+6qh+tNAB3GXgvrilkg36QtGELNHzRzR0\/z0qSqCLs14C59X8i4xRQ8RBK\/TjJKwX68Xq0aUlA\/J4exrWPPKpRNFavXvJR3a31EhOPiWckU0spTiJoPntwfWTOGm9YipILC9JhFeqf691dHVkhzyRMN1vvIuzyZbkysk6PcJXZV7GuyUcDtIiq7x5MZ1CgFLOisXo3t3ntoVoQy0k3LRxAi55IJXmZ1dEUA0qLpig5Xe5VSroNlJ7KOuaqDr\/OLeGYX0G7MQosP4YBhFlgkvwtYijLk2jma7EaNncrfgZfGLJ+kHig+U\/7NN+pjnJevQVh4J6i1c\/inF5\/29rJSnYdemX3d\/dxFxTtCFItM5MU5leRdDgjkwqxCkhp9ei0L2KacEw9xtQwgGgruuuX9h7T23+EcJMkhPs6NfVyocZSwaVPfGLsGZD\/q7ONdmAzHwF70tN6qLFSXNlEH3zECedaEgPS5qUx2a1NcnSNP3VSFKQwG9x39QbsihHnnVkBaW1vRuY2Uuk6DOA7Pu1sNH6Xu3O04+v2F72NYFwK9R4DLWjnzu4ixBAw7JI7uNi3U5CSpKka40OyrNOoWlHRdy1pWLcJ9xKGd3uqRt7nA9d6Xss\/RNkLgIYFAwiPWqQCXAy1mYX8U\/ZE5WwPIkkZnstFbiaiS3zHMKddCoVhM804NQseebLbzx6sYCjD5xpNK4D4qwaBCc0UddJwMnkVdp2IhAozKkL19IhNRSKdQowrsJ8fVnTlt+PKsBoNLCvvtJc2BZPC5a2m1AoUiDEiWp35NW0eK84fyIO3NrrNrRh4cnt0FgOpetjk4UFAypY+afe5HgcDWp0fdrP5TfEqORdfftW2\/b4DwPHuo9OBN9tzbtT7Ce28NIcpkukFJ3CFOWv+QdJgY3sWXN9Dx9UEaAiIYVN","iv":"f5f1ed201285d4d3a40051200d23accc","s":"2e8e9f84fcb5451b"}
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