Multichannel
September 11, 2012
By Rachel Lamb
Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.
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","iv":"19041c176e0d2327e7d98fbce05658c3","s":"ba2099335f9aa8bb"}
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