Multichannel
October 18, 2012
By Tricia Carr
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.
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","iv":"a5b77d5adfa19cf890d0becdf280122e","s":"cdf6f0f78f181000"}
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