Apparel and accessories
June 27, 2018
Tod's digital pop-up combines editorial content and shopping. Image credit: Tod's
By Danny Parisi
Italian fashion label Tod’s is partnering with Chinese social network WeChat and influencer Mr. Bags for a new digital pop-up shop.
{"ct":"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","iv":"b32a5c3446fb86e0afef6cbea1694e34","s":"c458f4cca16b2f5e"}
Share your thoughts. Click here