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Apparel and accessories

Tod’s taps WeChat’s ecommerce capabilities to launch influencer collection

June 27, 2018

Tod's digital pop-up combines editorial content and shopping. Image credit: Tod's

 

By Danny Parisi

Italian fashion label Tod’s is partnering with Chinese social network WeChat and influencer Mr. Bags for a new digital pop-up shop.

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  1. Marriott’s Luxury Group launches artist residency program
  2. Puig appoints new CEO
  3. Sephora teams with F1 Academy
  4. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  5. Park Hyatt crosses into London’s residential market
  6. Loewe presents creative directors’ debut collection at Bergdorf Goodman
  7. Lamborghini launches exclusive activation in Fortnite
  8. Saks Global draws additional funds from $1.75B bankruptcy financing package
  9. Men spend more on luxury, but shop the same amount as women: report
  10. Dior stages South Coast Plaza pop-up
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