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Apparel and accessories

Tod’s taps WeChat’s ecommerce capabilities to launch influencer collection

June 27, 2018

Tod's digital pop-up combines editorial content and shopping. Image credit: Tod's

 

By Danny Parisi

Italian fashion label Tod’s is partnering with Chinese social network WeChat and influencer Mr. Bags for a new digital pop-up shop.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Dior goes for gold with flashy J'adore campaign
  3. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  4. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
  5. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  6. Dior’s ‘Lady Art’ project turns 10
  7. CFDA bans fur from New York Fashion Week
  8. Aman welcomes warmer weather with ecotourism boost
  9. Trust and transparency: The new sustainability currency for luxury
  10. Actor Justin Theroux puts The Luxury Collection’s diverse global portfolio on display
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