Blog
June 12, 2017
Balenciaga's Madison Avenue store is designed to resemble a production facility. Image courtesy of Balenciaga
By Brielle Jaekel
Luxury marketers are often aligning their brands with celebrities, iconic persons and important themes to exude a specific image.
{"ct":"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","iv":"4be0a970d0c88af6e874d2f3d8eba6d6","s":"0e6d954fbbb8e851"}
Share your thoughts. Click here