Blog
July 31, 2017
Mercedes' new video looks to humor and edginess. Image credit: Mercedes
By Staff reports
Looking to affluent consumers, luxury marketers are taking unique steps to make the brand experience more high-end with efforts ranging from messaging campaigns to scavenger hunts.
{"ct":"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","iv":"0d9013fc94c95493464db00afda8b89a","s":"fd924b5b16cb86d6"}
Share your thoughts. Click here