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April 11, 2026
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Blog

Top 5 brand moments from last week

July 31, 2017

Mercedes' new video looks to humor and edginess. Image credit: Mercedes

 

By Staff reports

Looking to affluent consumers, luxury marketers are taking unique steps to make the brand experience more high-end with efforts ranging from messaging campaigns to scavenger hunts.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. Louis Vuitton announces Regeneration 2030
  6. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  7. De Beers supports Desert Diamonds with bridal addition
  8. Subscribe now: $12 for 12 weeks
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. The 1916 Company sets up shop on Manhattan Beach
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