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Blog

Top 5 brand moments from last week

July 31, 2017

Mercedes' new video looks to humor and edginess. Image credit: Mercedes

 

By Staff reports

Looking to affluent consumers, luxury marketers are taking unique steps to make the brand experience more high-end with efforts ranging from messaging campaigns to scavenger hunts.

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  1. Delvaux follows city rhythm in ‘A Brilliant Idea’
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Dior traces fashion heritage at SCAD FASH Museum
  7. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  8. Men spend more on luxury, but shop the same amount as women: report
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. Boss teams up with Ligne Roset for tailored Togo edition
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