Blog
January 28, 2019
Burberry debuts Robert Tisci's first campaign. Image credit: Burberry
By Staff reports
Luxury brands are retooling traditional event and advertising formats to create more contemporary forms of engagement with consumers.
{"ct":"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","iv":"e02bfb41f51fa83afc67ad38a066bef4","s":"b7cbd1b18de22592"}
Share your thoughts. Click here