Blog
April 29, 2019
Hermès launched a colorful scarf campaign. Image credit: Hermès
By Staff reports
Luxury brands are looking to strike a balance between heritage and innovation as marketers embrace creative ways to reach affluents.
{"ct":"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","iv":"eb83aceeca82f0023a6dd5e33364383b","s":"6459b86c2907ee10"}
Share your thoughts. Click here