Blog
April 29, 2019
Hermès launched a colorful scarf campaign. Image credit: Hermès
By Staff reports
Luxury brands are looking to strike a balance between heritage and innovation as marketers embrace creative ways to reach affluents.
{"ct":"UQDwxnOT\/4KBUV79TiCQ\/yyMBgn\/p5nd4bSRqTDMCsE+WJx6kfj2V3MDPMwhnBzPWwKNcyKkFRsTwSzox8yhL4\/\/WZUG0Vlwk1Cm\/PzOnijzsNXkm45HpBSJYWWDit3MXZ1g7t6InSi3jzv4VLrYuF\/NwoDeL5Dg926eBeAztZSZxD\/fJZbnHMZBOAZ8yspZUnNyfERxzo394BSsOD8utH90UGrEhfQ7ukVsP4NGg5x\/rOXsb2NMq49MtDsesJlskWvNuSSyypYKlT2GsuDjD5nOceW\/CAdFan1KxLxzxFTbjADDxPI228qqVTNqo6yd68nvqzabfJvRKG1xP2DQa6Aklfn8fT++JSkXLYIbsQlIFTnQ3Y5RpeNufQ217J3cqiFFmrU\/Przch1WBT5TpnIxuc2crsqk96\/Ymqqezee1BH4IqyRK3krHYqxhJX0QQQK9xY5q8DwjA\/KRFGru4o6FfnX4UnRC1HtykT3dOFJ\/ov7ZZU\/mLGbxapnC5ujWnes828h\/7vzbOsWNCmbKW8PFg7\/mkB0OAXHWCY4cIeExXSc4SZ9COwsxGnINgNTQ30hvFIXAwIoDMhw8v5NV7xYoVbcde8mALQhMXh82FslqIxmIgdC6L9EdjIrZENXOv8aucG+GPcmQzUnNVkkJrv235t95G3vhGEzVFMxv2DFDPXmY63aX+hP7KqJETtsTnnsUa2kbIPVMCjcyx0YEFMzhjC40ixlALcfasCKhLdq1DkzMJ40dEcNYUSCRb51jxXETXAld9AjZnWsvSIb8iLXkw2xR4wDK2xRmLaQ6iHuNan+KFxKr4rC2f++jUFMbubVwRc\/Cd7iqRpcc6cF93I7oSDX+ep3Nvh2eKnWyxsjhkyMwNHnFfIQIOt0HXxMXRHMis\/ECb01+6xLQpO2lJJU\/WqngKLfIAutXe0+GaUQp4yVgxqZLa8glb7a3hvp9KHxxCwpgMWAzljnvqxAmE7nRt+3RroMcHT\/e0Ipc+W392taSUD\/eILeOTH2\/AXZl1FbWOkZ4g5zw1psWMYVWS8RrTjodjS1pYrJMv049Kqpi94lstiN9WE\/QK0jZmA8SG3a8GWWxN3UzpxdZcvU4lvc3A7rBXSPssgj\/7\/jo0FcTsB2qhffhjN+vrlQwUCyUeHgGlJi6EMOdvqz0UF9WG78HrDnbkqZ8Zo6Y5FZvm09Q4W9qHe\/hBT6RLQ2lqN3yKjBDqZPgUwhQP2fGnivsVROQmIp5kDGoDTNTBz4jxCOaXEWjORmDj7Xt1CEAz3fffYmqx1ym8I9n2sdvfKs\/V6AId41Uv0u7dZlErvZ4L7YJV35zviuoNll6ba2pg0W4I2wMKOvJWoxVpzRW+yDTj8NPpNDaACaKgtCAGwDoat8G73G5KHYZTqz2c\/sdAbUWOPiZytiMhYp8VH19uv3wIhMRVLdPF3D8GFyRw63fVceQ7huKuDCzzlpQlXtlxe1t2qLi8xdvpxgkumI+bcYlJ+UdkC55wotMzSdS043f2ZNm+lQqXgjISPZk7+emTNOkO8T5megUW48AVRMHto+xWpgXGCnM\/YCuwAdlXPwxIyRPM0TsTDOsbkLpNoubLKEX7u3b1oA4dedtHUkgTJm19WTqSWVY\/4vD4kbP8EqHtKtWgursA1tddxqmZF65RKtHbC1alz8YyWo2o9pR7ePl8xLvkoPxVU5UKCgVJmCUaMDoe+AY1bBpz47TTTy+iGGTqTEK1BSOAj+Pw97wDHBUAFbXE\/+4lkNT\/pIlNs1srZHGUMzuTvJ4BFUfVBvQFsFztBTYiz7ECjtdiOLAiaYkCfMPA6UuikgyjPIEzB13yiidtyYj7tMPf9JZhjfcowdOQQtu8aOClGV3G+Fc56oDfjHg3oXYVLe4zCrrGT+iD0q9+Zc2uQHlellO0ACNW43MfbwHiFZF505qp6AY+e7qYAOQcMNQjnM0t6vJGe\/Bqs0OXX+B5Q8t6QVnVN\/wsLIyxpyzPY60qgqlVm3NknkQlgUMVLrPJmJfid61DGfVnN5r4R+2cNosEBlnZb7k0unnaBKjWkKlnRcJtFH2aWd4kWSCwhHLpyzhpT8UQoP3eD9daSSCJ\/Ep6aghBS+O\/QRKkeRS3sbwzpssz+fzLfvJ7SDQ7QNC4OCra\/Klw3Y5QKwCQc0xd7mi7GR40TDuj1+cJuEDnCW47RWdKzW13M4vip+Bv3wSLwqjFiuTcA3iDAmiHCaR8pYg6tGu+FKt39\/R1rN6E1m0GRH4xs9pC\/wceA40JAuBLHNFg+iALaf1u8TBsUnGI3LlPrnKvk0HFlOTTBmdwAwt9DWcaYJ\/Iu+ouyeH9oibnEbRJgwFMepwVmkyUY0gGBpeDljYpxcPUki3V1ai56ySL4C7zOXbHNK+7UEu1d+Ku9S2GTJuHLBKgcnVIrwpY7OuItF7H2TKstnbnkfzpXRCxrWsbTdq1YPYBj5R0JSJKjnXHc2z\/UEJHzIKE17QlzhjC3nCDggwD57H5iMDtsPlL7X8jiUwa6LFXUls5oc1HNfxtuFjdZFJcfemkPuCwm8NnpP8e0Ls2\/FUEUY9Lq+dgRkbiGZCLmpLMfQy6J4mrRWVj2I3TLyfYz\/vPp3n4VubHd9iueaOfgLKfbtJoZHg2F+5KZSPN+OTG\/MohovxzF0eaaUp+D6C\/MdEQUA812S14jeHNDXwXl6LUeY8aPPbHIK042fIUV\/4yrC2kX41GC\/dovNQn6QGeKZZbUgOraELwhPoHzhBa3JR7NfE5eftql7Og3su6d83bR9bDeujTxEprhta4jJNrH4629G0Jj+PkyPYsMrqgMLP\/SFZM9IRW6CIFlMij4pUHeOyCQRBnFAUIOAGF9ObiMyd750LJP\/NHYZz17g98qyRevog7OHJHfQ7Vk7Zqx8EtWFtctKTxZaHRg0NFyhS\/135Bbm3SQancRzS\/zomgXgAoH7TtJhFT5zZFI9fM7esDQRDK7PVHvZ4aK\/OFZaTL4pPFUieNFA1woZnUtiWqCyrPhrlnFqk9LotgSDHBQj6BKYXiJXIiIf99MrEoCz4DzgPNmnTx06NBGsZxrTkWxLzYgJ\/kzV\/v2U8tbKh202wH5BzoNXwe5pru1eaIWUN3Rxu5\/a4eKkb5v+XVLOczdyDYSklzzEVDiVUDWiTyLkja76vR+6u2Sgm9yA52ulECBE\/J7nHHrDrkhxxl4haBn53j3IKcXVIEMnmzTpoumY3XsXROzKTwsHAY8UpervyiYEW95PggodG8f6vfFf450WKYhTo2VzIXUcqPLwXQDyMLz0xkShhO5yp55s6BOzALGkrx+dDhhmrBLU8Yr5Z41+vDMVtNOyT6J565Huw93gwaiLAHrXIu293+nJR0AXFYu9axw0FTRIXSH2vN3WII2a8OoFUmhz5tE0CCcy49Oby5iiv29AHCyGEJnD2SV4gfnUKcYEjmc0+Sm\/uWt7Qg8WfzJ42C0kxafplRhIpBPdtZDh+h5E4WFnMLuRo0QBfM68z7JqFBxXl5OiK2PxvS2fbuhfP4L6l6OwnEJaiHs8zpczBsPuwyiqIwmuWK0CImy7dnNqXnM4OLeZqsBUeS+ywlhhGRSJsDlQbMYD2vDXoNan5nqcQe+rGBY0\/Z7nbwZ8BEkOjxMaQ8NVh+2GBcSQclb31aakMjqlsFQsF1PDBKYF\/g4bFv\/C4DMOO1YmM6AwU6fqhdkYSR2lVuXCShZ\/Bdb6V2\/gQc6VPpGaKn8QsZ6FXbZD1JRpDYqBg\/lpObY\/bjpAIhyx\/NPRLQoeHNjkKXr5gBTqofwdwkM+A72AEsni+TCisw8UneCEJEeDWUVUE8gy+p++SKMnYeN+cL2B5fWVw1m\/+\/7oNpSYPRXMnbFy5DcK4FTwNSCtXi1ICDIrGcUxjMghN0kD7sg1\/\/dWU3kTFh2g6BP\/T+vXtuOyX+lAk5jvclcHhThHeJkxivbHm4IbCBCu8IEv0fIK\/Q9\/mJIKHeSN1DraWe7Nmf9d5+gc9oaIf+FsRyalSbZTIeS+WSKNr5mCJvQmO6w8l3sFVks6hpTZ9bH+LKM1eAQVQMy7H3PCdHaR3zoEFgsnur+sxypuxMEfZ5xUNa5LI6MBmwES1cBjcESU8XaqBau5yImJ70Pbm0jJ9xWRzJvK9dKVqSyW7wlluAtUoLaRxCzIGjTGdM32Ia6nZuhlJBuZWJZmsg5zlOwnX1luFEjqTZd3dopT\/eYgzrTQ1j2hOVLExUxpnLsvrTfNvoNdfYN5DxIY7pQnXaa+sHcBYYLEC5K+8bxznr5g4Vo\/N8lh0IxhxDrhozZOrs6E1ZGcrcV5XC6yG3Kv6FtQfNeHV4NI5Ll3wTi9otdCaU20v5qocDX5UWygVQM8AVrnODwaL\/SzLDbr4I\/3k6SAebiWnU4fXFeIk\/yi9HcdB\/TPJz7olUKSmMTkIgYJ8XGTOKQB9wTEAHniWTSCJBXewXXM1Ko5hjvPxKzgrK+xlRL1ejcFzw5JmLDXFSn4iYU+1sANAHLPcc3J8Ygd6P7+3W8Y4gV5eeQcNTDpm0WvLaxkCnlDKftQZWdpa\/KZ1hQ8hoNv+l9tUz60jfYqDmsyICMMWceXxeQitZq\/cdd3\/PER6pb63\/MlQ8iyazrt+pjowQTbPrq9VTVzWXi7oGatShzRmfsi0ES1Qj1QikTS\/VHtdzRFJ\/OjsoBprq6E4d+d3nI1Ygt+wSbjXLOnT6fYfC+ud726Ji4spHpqll6mjixa9leXQudOR+E\/bddMmVrPV6iYuEgKGh6MZgrcVI34DlAd4M1HjUb0mxhSx7kMQ1pELFLg2McPxIgYFr4ClJ8T6leD8grfWsDaR1MPimmgIAtW6fW2koNFS\/ed\/peIjU1NzKi7zNw8RKNlkqaZauBcRtFUjMbNv3qgV3z6b929PQ9+kwULjcgyfhYiuJHPuvNvm9AbCn3SjJl2sYnHN0fmFAwQF2tEOVpgTVxYKFz9T1PpdOkgq4fjCAerg8Mw9TLTLOq1a29vthGdksuYPs9yHNxGkAI7V1Guj2ZTW9MaM\/KvItYhv2rJBLEV53s1fW4DYWQN21b05pwwLxAGiTsuhrolU3YMhp3mbTkPRjJr2NwnXZIcGRlQWlNBdu4HTqbHLGkYaOaHPzftHMKoatqsXLzh6DtU7ljtgw34thiJGs\/biIU55OVsMPDB1qy8cAMjFlpbxgKx6Q\/EK\/XG\/L8iLzjbFzu4q78rB17yuO0MTPVYVJcKsA3CJmg2jOO7eLdbdLp5eo6cWyAlXQijWjsMSBS6CJ9QSkoTkCrkYePGdR7IbySXRUcYYkJh1N5k9MiEv2nYl56YEUigNfJ7nU1bK8yHYEA2a7v7LGjLOgLXGMd9Gu84DeuMzYaZ+SlVpqd4aS8k19moZbVCZZc0ucjQkKic+l4c79v3fJGIunfktTZXUxHS2\/3EO7a1nKxab8+hrUlZyouG9gRmVepKPryMg4Z1B7DzNs+2vRpiOa4fpvhu36sNj4LfkeK8BigG0aO3YY8mNV\/Vf8KwXOx\/r7lZB7vmqYVC83dBw3tF1yi\/7guQrvsY+TJ6TuFcd7FFz7tXpWBOZM5mhq78OK3aCOBgfJYFeg+NRaKAPEsfO9Qy1kMTE\/RFl90\/+zLFmhB2mt5Nx89w5EAi4RhbJbBnUf26ZJLCcrWFYYo8PauNoR4ra2cKQigkNv1lveoH9c2c4CWajn070YkgKcUqEQyOVNzIq1XFzYwGvBQ+dQ+wlkf9F3+fa7wOSEgv+w6gY1+sFVxARC5Ut8hhCLorQa7UZVbl8++RVLB2p6rxxIHm8W+GaW5gSpYQ1fiEnNT55zVycQPqJ\/aemQD43fSJE2Qv+zK8BlJI\/kSSUeVNq8CzMepOMXFatAa8MRzfcY+JP\/UkSQ+zxrf\/lkSXalsXSsuO9FRyotqEDvzowaUCNyhPs4NhG1qvkGRKeFH97xiHBH34qmsaxLZbj8lj2iVjr00+tvvKGik2iTy3GXFEY+k9WkwgzvrSc09kY50UfiCRgb7yzOiLqgnVRINkPaGgkV9ZU8T+TPuI6mCZSY8qnc4GdNatCraR+x6Jae+d7nnoXf6LkPs1ZvkaKAnoccL6kO1cukpP4VuVHv5datFCyzDki7RANJsHrncLzNeDWZPjcotL4uX\/8BDkPaSbbl6fcWIIph6Lx7neOQ+SVvqCyGQWx6R2X7O+aaKndcbJG6RU+10JCHMsipY0HUTby5jtijeQaWKInrCJGSSdqIL7QNkcS+i7lH89f0CV9PsZFJS3TINnUrslxSNw2+q5BZMk9Sgii8et+AaNIGpw18A+d8PKOOdOwmFk7P2dYrKUuiJ66wYX1B+KcUzD+YR+4gr0UJ+tMXQUGv\/yKc9+jcLyvfxvDa7pH02s6IEaHcMbhdQUGFjS5eA99KV4fclCEebkF9fregOsyJCybow4qw8vC6uJrBxAgtP8z9npm6f2gEtvZQ1IndLDsg4yvP4JOUadi+ZvYp\/Xdd8EpRsfhXG9juLPQ6UdiJnq7QYmchEiT9b5F7lWdnd0VntTppT+Vues3xy2kA\/IeeMSiifhyL1izS4azBENynGKHD9ZyVEROCCvoxa8ckZ\/gUVzE0qqbZscmfm8RDVPrwD0\/34PGqgQhmHyGLbPC65d5ZaHrzVqf7leSNfAIxSOBbVrxAyE5dMqCs2VaXBzPp4NAb\/5VewEfsB9M9Ruet+94Sl\/oD82qMj3N9zpWlBXe1Dty4OiLdedhF9DTG6yVQyh7GkVXAaM5PGCmtBUzJtm+44fC+Xf69R9X8tDV3xLxxCPYul5SxXXUBrdyGRvYMjBNqpfkyKtZID1due3zkgx2h+NUe56NMhFTprzLU9ZT9XtodjIrnDuM10G1ea+onE0908bMvpVl\/nCYD52uR9W1PABjW7QHfMG5ShxPQasN4AHR6474VAAvxlqvNxXr+Kuj2FT0D3n8uOTNN588WguqN14Mktl2U1cErciFKcGxtXcDJCUOJ\/AlxTrOrvaOQFzL2k7c0HGP2SrQH\/hxJfJc86DdS0OuaXfarL\/5WOsg2Pld6gxAHr32uBd8q0Ksl55AgQtlJA\/t+La2rMjTpnzENJdHdLOoU\/BROyLlyG1e3YxRFlJ1a8l8PWkds8KG+ZL8zZnSDnP92vASmQoAZZBzxhcrpjBN6QxyCzPeOtbdUMDjnNpevu8BEHSbnkbbg0mDHT\/1YS6xFUBslsJF5fWCyip7u2PgLhq0EyESot570+9Ecls3SVB+ElfqJn1dgvxOOKMiVr0oqLUsAGdJFFq5y5FUOXNT\/bL3ON6arbKJTOgcRVEu5QEZ8XoIoFxnZOhujLqTV5aLE8pMqlLuybA9KUbtyhyyMiCD3X+gebqGpMeoLX1SP5V5l4FQl\/EbOgHO8VDabXc8226+VPWrrXkQvF496wD2pckkhhYX70OlMV0n1rwmnJzex0u8CfxOzcEpeUUdPN1xB9A9i2guyLMeQI1kAsD05bMPwVfhuTj\/Gvhu3GMDiQ5je7uTVxeG8DaNhD4AamNH+Hp12ptRBR8CCWlv+DUuRcUFejmj4XVYP09Le7qbyy8TPQVkMazR9hO0Rozgwb1Uc8tka2xdjbfuePsmr23hdheY2pS+qB5CZOiKKglCOUCYnp\/hazBetBQVpedQJjh2sUojXukTpG4EsCS5BGyv\/mRvCwe6YlYZt\/65zlEyaR5N2OooA+8ILH519hFLA7o643aDfqrRgiwM0JFA\/S6OPycSbxVdOOouDxdjVQQDYFtZ+CKg7OlAk+JdZmkeV7NqmPd9o00\/ciPSpnJeFWSmpCckmgpW1Q6Kk8ECUnV2v","iv":"843097a49d790dfcce5240e1fa818b1e","s":"ccd03af20726b8ee"}
Share your thoughts. Click here