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Nov. 29, 2021
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Blog

Top 5 brand moments from last week

September 3, 2019

Noonoouri "went" to Tokyo for a Mulberry partnership. Image credit: Alibaba

 

By Staff reports

Luxury labels are continuing to reach out to millennial and Gen Z consumers by partnering with influencers and celebrities, whether live or virtual.

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  1. Consumers find new value in luxury travel: American Express
  2. Louis Vuitton designer Virgil Abloh dies of cancer
  3. How luxury brands can win Gen Z and millennial shoppers
  4. Georg Jensen birthday campaign plays up brand's heritage
  5. Mikimoto positions pearls as everyday accessory in new ad effort
  6. Mercedes channels Santa Claus’ good list in multichannel holiday push
  7. Carolina Herrera seeks rebellious men with powerful fragrance ad
  8. Loyalty is largest obstacle for online luxury beauty retailers: report
  9. Gucci offers consumers stylish avatars in gaming collaboration
  10. Montblanc “raises the stakes” with historical series
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