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Oct. 23, 2019
  1. BCG shares dozen new and emerging trends in luxury
  2. Sotheby’s Realty arms agents with bespoke marketing toolkit
  3. Bentley strengthens brand loyalty through holiday collection
  4. Lancôme rides with empowering fragrance effort
  5. Breitling heads to the ocean with surfing "squad"
  6. Dior flaunts foundation via Dazed content collaboration
  7. Day's wrap: Bloomingdale's, Selfridges, Burberry, luxury trends and travel
  8. Montblanc increases Chinese awareness with WeChat gamification
  9. De Grisogono launches 3-pronged art program
  10. Selfridges adds futuristic twist to Christmas window displays
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Blog

Top 5 brand moments from last week

September 3, 2019

Noonoouri "went" to Tokyo for a Mulberry partnership. Image credit: Alibaba

 

By Staff reports

Luxury labels are continuing to reach out to millennial and Gen Z consumers by partnering with influencers and celebrities, whether live or virtual.

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  1. BCG shares dozen new and emerging trends in luxury
  2. Sotheby’s Realty arms agents with bespoke marketing toolkit
  3. Bentley strengthens brand loyalty through holiday collection
  4. Lancôme rides with empowering fragrance effort
  5. Breitling heads to the ocean with surfing "squad"
  6. Dior flaunts foundation via Dazed content collaboration
  7. Day's wrap: Bloomingdale's, Selfridges, Burberry, luxury trends and travel
  8. Montblanc increases Chinese awareness with WeChat gamification
  9. De Grisogono launches 3-pronged art program
  10. Selfridges adds futuristic twist to Christmas window displays
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