Luxury Daily
World’s leading luxury business publication
Dec. 9, 2019
  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Chanel's Coco brings intensity to its scent and marketing
  4. Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential
  5. Couture is about more than expensive clothes: Maria Grazia Chiuri
  6. Farfetch latest luxury retailer to launch on-the-go visual search
  7. French silversmith Christofle undertakes its most radical makeover yet
  8. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  9. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  10. Chinese travelers want personalized service, embracing experiential: report
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Blog

Top 5 brand moments from last week

September 3, 2019

Noonoouri "went" to Tokyo for a Mulberry partnership. Image credit: Alibaba

 

By Staff reports

Luxury labels are continuing to reach out to millennial and Gen Z consumers by partnering with influencers and celebrities, whether live or virtual.

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  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Chanel's Coco brings intensity to its scent and marketing
  4. Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential
  5. Couture is about more than expensive clothes: Maria Grazia Chiuri
  6. Farfetch latest luxury retailer to launch on-the-go visual search
  7. French silversmith Christofle undertakes its most radical makeover yet
  8. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  9. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  10. Chinese travelers want personalized service, embracing experiential: report
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