Luxury Daily
World’s leading luxury business publication
April 5, 2020
  1. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  2. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  3. Here’s what we learned from COVID-19: China ad and PR leaders
  4. Four Seasons, Belmond lure homebound consumers with virtual events
  5. Luxury items are becoming a luxury in COVID-19 shutdown
  6. How resale, rental and flex payments can put luxury within reach – especially now
  7. Bulgari joins LVMH peers with manufacturing and donation of hand sanitizers to Italian health authorities
  8. Beauty brands adapt to life in lockdown
  9. Day's wrap: Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
  10. Slow fashion, Moët Hennessy, Fabergé and China escapes COVID-19 fallout
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Blog

Top 5 brand moments from last week

September 3, 2019

Noonoouri "went" to Tokyo for a Mulberry partnership. Image credit: Alibaba

 

By Staff reports

Luxury labels are continuing to reach out to millennial and Gen Z consumers by partnering with influencers and celebrities, whether live or virtual.

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LATEST HEADLINES
MOST POPULAR
  1. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
  2. Lexus, recognizing mood, switches all US promotional advertising to national people-first effort
  3. Here’s what we learned from COVID-19: China ad and PR leaders
  4. Four Seasons, Belmond lure homebound consumers with virtual events
  5. Luxury items are becoming a luxury in COVID-19 shutdown
  6. How resale, rental and flex payments can put luxury within reach – especially now
  7. Bulgari joins LVMH peers with manufacturing and donation of hand sanitizers to Italian health authorities
  8. Beauty brands adapt to life in lockdown
  9. Day's wrap: Jaguar Land Rover, Net-A-Porter, Pomellato, DoDo, CARES Act and Capri Holdings
  10. Slow fashion, Moët Hennessy, Fabergé and China escapes COVID-19 fallout
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