Luxury Daily
World’s leading luxury business publication
Dec. 9, 2019
  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Chanel's Coco brings intensity to its scent and marketing
  4. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  5. Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential
  6. Chinese travelers want personalized service, embracing experiential: report
  7. Travel advisors are hottest new thing that never went away
  8. Couture is about more than expensive clothes: Maria Grazia Chiuri
  9. Farfetch latest luxury retailer to launch on-the-go visual search
  10. French silversmith Christofle undertakes its most radical makeover yet
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Luxury Memo special reports

Off-price – Luxury Memo special report

September 3, 2019

Off-price requires a balancing act for luxury brands. Image courtesy of Bicester Village

 

By Joe McCarthy

Luxury brands develop their reputation by being exclusive, which makes selling products off-price inherently risky.

To read the entire article, please subscribe or
 
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MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. Chanel's Coco brings intensity to its scent and marketing
  4. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
  5. Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential
  6. Chinese travelers want personalized service, embracing experiential: report
  7. Travel advisors are hottest new thing that never went away
  8. Couture is about more than expensive clothes: Maria Grazia Chiuri
  9. Farfetch latest luxury retailer to launch on-the-go visual search
  10. French silversmith Christofle undertakes its most radical makeover yet
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