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Luxury Memo special reports

Off-price – Luxury Memo special report

September 3, 2019

Off-price requires a balancing act for luxury brands. Image courtesy of Bicester Village

 

By Joe McCarthy

Luxury brands develop their reputation by being exclusive, which makes selling products off-price inherently risky.

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  1. Louis Vuitton lights up Fifth Avenue for holidays
  2. Margherita Maccapani Missoni releases personal collection on eBay
  3. Four Seasons extends reach in Greece
  4. Coty, Swarovski sign exclusive licensing agreement
  5. Shanghai premiere of Ralph Lauren documentary features 1,000-drone spectacle
  6. Rolls-Royce reimagines monogram in digital content
  7. Baccarat turns attention towards elements with ‘Inner Fire’
  8. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. SCOPE Art Show 2024 presents dynamic programming with focus on connections
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