As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"b7a8165e44e62260d13daa0f5b21944b","s":"e6e481b6d6a0347e"}