As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"8dce1971d9a734955bf35cfbee0730fc","s":"f9e1a1088ef2c7c2"}