As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"19bc4198753de3660d2c773aff1a3aa3","s":"1a3e699b2c8c8474"}