As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"7ed4172420d84752e88f714f42b68871","s":"4c4ccfe9da506f82"}