As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
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","iv":"53699a24c2356d78eaba6e2199516664","s":"0f900cb69c4008dd"}