As pressure mounts amid faltering sales, brands took a variety of approaches to connect to consumers.
Focusing on security and the environment trumped overt marketing content for some, but a memorable campaign never goes out of style. Elsewhere, an auctioneer and a department store sought to bring foot traffic through diverging means, easing the first step of a sale.
{"ct":"ofC3IbjG8kxcO4fvZGQ8aLHdll3U6hXZr\/ifbJU8KKp\/5SOHLid1KLP6tsfzmOYPV0DIhEl6PM2s21h+ZP6qgxn118sE96R\/c3rMX\/4BwIEyyYzz0d2rvGmwhMAZnYnHbHQ1fl8vVs1ibwFETiGIFZ02tTErJW7lAUsWjy8\/lMRDtdLKmEWEJrwHbR4aGE2MfxabYuZS7qpIFKNXLRWm7iu4McHzI1P6xjf+4KNrrREzx\/hop9g40mO9l4ZCXFDnrxoholFjII5NAaw4KHe4ILeHGmP0UEiWGo2kNGS3I7JMsnN+1k3VQUt3u8M4ZSlG+UAWNdSOlqDZQCCdV1JqbNX03HTNVU4Of4aNyPqSIuJys6RL7SK6N25IKMF1RcnevpjZ6zOh\/HAdK6mo3WgoDrw6avBhrlQcawYMsZYVOHsZouCWHfoDmE1lkTt5mX8G6ZlS+hNQ8xs+7e\/Zr0RWenY6tiDYkglx+oGaCVxwiJjEz\/eSY6QxI7KwWH4GHHgqYhxStVpKx74jG0+PV\/Se5n0U0KGH8xbiS20QJK1i0U7fsUrEnnhrnUClkWbQRhEK1yUgKTodIDgEB5R5GYFI+DitJVv3YNhvpUuJULMHMFBL228bHXvvmIfen6OuDfvj\/23AA9j\/M\/s6I9fkkv+RSxXS1LUE0jlfLKReqduIhmL7uD4QwDSOop4knu9nTbTGzWCMIDC2KVmTRXoPtxYZeIXqxOhyFvC2rO6jqNzsPNJg0FaUIbkapTgI8YlKtmOnMDynoLMvsqefsYrkLHp\/Hpo7CkKMVQZpEd2agHmBZr8x0blT5AtJep6bTktSEZBhDhpTGhtl9Ys0XXJiw5GvF9ynfOYKv0m6VuS\/UGkdbdF4mSEaQ921SdjpRNBkiHpEGcx8zAh+23jcAytYZ7bEZz\/FqBWs1121+zXaOD6xREwDF+9vlVT6pAWSflGZt+9T6UxMx+elhNxjQUjAPtdaw8o3czLBsvnQRTyEZ5CCSa\/aQwk7bN2q2QrFavxd8rCakaHRp4eqNQxgy1VGD+mj6p7il6hG+gdhwihM1IG\/lRwRzYyzmS6y5wF86VSxuH5CAGwV9VyirSvqKIIjTw1f3HFhq\/GEhRmBk757agQN6844BKHb7UoSc+G5ZV+WNWXH5xxCNxJwPPUJXvJ+8ws0R3q\/0MY60JJKyTr8+cwxBoBKHh307tiUA05a3TWHp2QaIiR9iZ5FzL\/WlG8bSFmC6MTQANuyVOgyv9Eo6rEuJdKomyhNEi02yeVjypyfe16pMWhyYhzWDR3kUUDchhAP3qTmFQdE65m+dbkOyge712\/reoVDe+yQt3m78YB59AXbMnvgdJ6JojYn0TYWiwotaF10FCKIlqJ80aGO1S4gHjNpsgMnQuE4YwpClLUk0RjAsUsjf\/vvkQ7g+Ymg6CTkoeDm80hVzNB96D5aU62wKk1wG7PLttJnvCs+crdnlUwR79CgxPgGge1Ry04SAZbYa8LBaO\/K6qkmotZ05rgiRMm4CdqA7o4wnA2zRURwEtl9R2xmYMjM1k7h9K6qEU17e3R00XnH5jbiL0KOwpRJKvf2wzTIWJUWWqiE\/iyd7R7\/EvZWYPGob1Wntwl3jqHwkDTIE6+jSUn7osmnEZRmz1YygOxJiq9X5Ih5U9VWT0eWQFGIv+PADXCGwH1iX7opWT9YgBap2Cmk7pi\/Rl7TBRikjDhULYMHeqGyNP7pVZOuBAWFc4Qje0OsWEGOJP3UZd0NshUwhWRskNd+oDs0kXfnrD\/2Er5rkXR4YBZT0RZiHPxk4CTH2jnJLmMwGHzPw9s09j+Owm2BRBjjrpPkdBI0P2a3A7JQkvJcinSNYS75TDBmHjP1+331JHVvgFw\/LMUZFDAOkDYehjMPvsYSd5J3rXkklsazplARoignhI4O3\/lWr5R2zwfOTqtD6ltDcfQCD2qgk2KwJ7SZI2ZioPdR1NZZiyQ0AEw8HFO5xCI9EZRXTe1MSKr3C\/qVj4WSo+MNNjspT\/iSMNimFMQflk2jREDvndoWI04V3IIL9ZmzIXWMmM\/399EnQ6uZALIEH5T5n8mlO9PyhcOv+WdK5frWY89ek+T\/rW42GlAIRu33AEy4Dc6qu6Kzmkx4jP+ZrbeiQrtzbMii4RIVv3+FDU0L9xWrAbBwT1y63JWehQX9n2SnvrYFpqXtlZPn3+mLnZNyu4ms9rYDwhiZ8ZXE7WgfOOeH1K7fODB1iPsCS5BzDovrBgDZXWJfZD9UFS72T4s9g7WGZwEdpagLE45AsHeT1j6TZElKsRn3mrqAWg8D5P4ijKAZZ4J+nOmisQpeGcE98Yn5yCcnO836h8zcHkhnRe4AJMfO1+KdM4u8Y1JKakVZ0pFasAEPB7XLRnR8Azv7H3fcbWUswXSTGJLYkcFU9XCaNKu5OYXtkQ5Eddw+RcG9QzceYk9Y6mFOW6XxLOwCnJNkLJKNeRYJVd7rSjhpmH2NFeMipRYekAHx5FwgEcRps8dR3UUA4Y3hPr+0FwnlTsFkDqToU284TziHUPL3v1lIvhEJrweDri34RYOZ5N76jYxQD\/YEa\/pXDvMCoYScoMGlUPR6llfzNkrdvL0ki40TdabVS4QQ6B4CB3BB+aLObt2ckwjbh9fMboP\/ZRtojG1hqWq8TQBLkxP5CLUCMtq2kbxkcFUrZS\/VYaW203P6cho\/ti0eGA22KZaBFG6Qem2MqC\/fod9LQq0svf5hb3mn2RFciStt22oNvPl6K69oVeVJDgN3cX2VoPPSG8NCMFkWzeBideaYu+3FbY1xl2LcmYScniUl9FgSnz4vuhPTTz39UxM7T2WcNAGoJvPFesu3KyXRWBAeniD0UrdIR14tM\/sc0Hq5zXVRknCMGVwgkNI91OxVXXRcXBl1TL2TwTkkmbfBGj1Uikf6A2YVxfeaalbi4JBT9x+N2vzA1hJC+rlIlqxMcT6gc\/ZILLTuC9P5Sq3N+Lv8YfXpXTVvHl0td1rVikOT2+F2A5EEt95yzJzge962EVS91vTkSnmGedJ94fNqVQDjbYlxsfHgTthG8bQC7uGGhEJK0ghQgEAl7\/tFtT+e5Av64pdnPsIIKLc0T17yGw2VSe8yWbjKPJjnX13Z3pyLmtRlas7STEgxbPByJXtz0PxjSpIn4KbgkGt8OBGQQbJ3NzocWNR1xJdRhUeVosx7SayOb85hdVFX7cYDnzvc1XXqHnxn\/7XqanqQfoEnmjPPyX\/\/Vm6DXlFy4ZFTMNjX00F8uq5KG4bnO6pRQgpBZ1Sjt9oT1Hi5oTSsP53K+sRgWXuVaRONJKuAc9XegBH71sjdPvBaWq+sd2+9e9OoeK6Skavqdc5mr55BtqZ1lJyggmBjSeIx0LIJSGpW1KiZW8kuxOu9wbKi4HHUHJQOqAIl9svh7PZV3YsrnKETf6zeQuBnxMe5oyYDNH1Cx\/F4WFUrMcPHqK0GQSSoumCHTs2MPjJwnu29V7YPEE3hg\/XiF50kgnos57XLmKPOv47FsrEud0hupecXB1A4d7hGQyXHonkh48bCPAaapNEuGh2r2y4lVhebIKYeUdk816KDJ+uKz5nKYt9u4cUNYDAQUHyGCSuSXaFbSSFWoMLS7hhP5wy57HhA7dGG0zX6UTQaqK253ubY7nnCRbMvh5lbNmi1DEPutBAkGHhbgTOPAtwmV2Agxr5nFyPAryss7uJujxACbfkya0F2b\/DQchhqckuY8GhAT0GL1\/V7cYCDy\/Ft7OnlE13T7+i0ljgdOWlAv5OFXKW7s8M77bExn\/jllKpLxO1Wi6OiNsec5ogOhB0OG9lwuRxSfCC8GlavQUNnilD\/BE1WbUQv5UoL\/eOCn7lG5wg0HpGh5Lm4vDyfr7mxlvqHYIIJMKPS4CtaMowBupXVXEq\/MPDggA+R3MCTP4Il0\/MCez670YAQgTF7cil4xx+f9L9tNFNa43xMWgSN8hS+xp9Mg0NcUwn3DsP2VttHotl8k\/pDxEVdu\/lad0Ms7NW9vwtfttdH6vay0YlsbYopMihCuP1fiGAATehPZRRWKDDIWJTmzma2Fbv50jbKr1VmjmhK9uUNDVnMYSlgNWPUZgGtPDp6FAy\/DmlvRpTlaWSY+6z1YAOgB6aHmfwWQ903ic+OG6xt\/W+ObUCrLr0mtH5j7w2gAvFUzn16BJc48uaiAHe6KbDQPBg1vWI2Lv9o9QayZAqKkNKLtasYOCpLkcDRaM2uuIhGq1PkmRgcWq1awlrFt\/660oc8pgNHmkiPoHJuGITJVxk3hwzTcTdV\/fajuxzEk2B0zF8zC7DBbQn+\/tRYBwrZjMYJzOTIQIo7lnObk7MdTp\/2uZVXZAsTeU4RTMOyzn5MFQZJNpSpl1OxghUGAlNUOqlshST+M9mhhGwT7FrqAht\/VnDsEqB4CYZ3x7tborZMkY+tc+UE1WvQA7c4GkJ5THkUaDUmVn659fr0j7Ak9XJQvdBdiho7A1U4PSSsqW94e4rsQuGiOzvi\/vHjdXibbqMyLEjKsKRpYjhJkKh1fTigTPMy8L0pedIcCS8SgaXB2O6jydxO93feC1HeoAsBXboHI0s3drSJQX250iXt6Pz85J\/J2ATvh+OMT0slBzoSUfmVVy7YsybEx+kQ7SbWuf6Qo7R01xYTclSt\/Jj4\/Kwi9TnF11Bt5gu3+haOG++6zQ6\/e4C4xzkVeZ6GMfYztx8jdnBzQRWHuUHsbDxwInM+z9PZkeFFQKdcu8SnzJle1LjEXb3eLB8rLfoi1pSCkUt69wcyyNlp\/Le+NcL+4DxTGcMYQcNUUJjAq88rToauZ5ktXEhHf\/QDUVWgV2Wp1WjhWoi569QqcngCFmhZ8xhCcxARgIKq5hnQGL3eWSPSKH7TlcvV2VSIXcGAMxYtKyw8vvI2WirnTH3maKLasQ8Qfx9fA6nXzIgjFzkbufy8zjI2JaIRgWfjUpOtVCMKw5LgPe5lqBxB\/zIiu5KuiG2WCECOvgyvuHuZ+bELusZmY5mzVmtRvDpBuuJhz7TmQKyoJ7MEudDbrhi2tjCPvuDdqYAVP5ZBfh6gm5tSZsmA+4CClXjIDcv68Z3Ufb8dRtEq8vW0GKvIU\/LSBIdBa2F5TYCdMe8cDMd2Ro0DanwHq+8f0IdiwiNfO6QNpy+N7+bBnXsdMTlkx7tD0rUZr4iceiwLZHpqI2H3MmmRHwina\/tLJtyQ5\/rr7LSzLDRFo62XJhumMt4ATSMRdZfPWAYcfw9UoUUKv0iu1DyLkMy6F2ZyoS56dGJV0oakEKoSoUogPw9z+wGv24TcHDfEKFy8YWfcfVtnYo\/UgtSLz2OkUN8W8DmNeA1ybTMmHGRI4RM0Z8NJCz59Ews0m1NU\/V1TlMpAclWJQM0XMIhXbhW\/\/Oyoidav5Y7CpO4Fsob\/Ky\/5okn2QEZxyKLr2a\/z\/xyT3yqvzuca+vUntg37F3YdxZO9OK\/JW\/RKIVwD3HxMK+\/w+HvKTcNdFJPnGOIIIY0Xid0CJYrQsrfwIg3qMJTjNJTP4PtEPUbPXsgT7n4RQENVggY5GlntScVbFR7VbnO65PjzbdQJdadBGEKcEnnoz6mrdxz7SdLXmKhdsXxcjI2gmSYn9YDTD5ntLin93eOS3qYRASSYIXaV+0OFCpIT37byiP910bwpoL1TzKVWG4l37sbi6iThwVD0x\/0MzH97dtexP4ELEx11zFtoF8ivqV82ov2ypYtIUvh7l+CPnDifUKHYPGgoaBVN5BilKVuxE\/e+dgr2YSYSDXVIwOkQYk7Aju+QLyi91ZhUTKoRRHSAzCmQbKp2yhVXS\/KsbJ6mPoWl1VjeP+SDc7bF2zpjdtFx10gYEQcy9ZtMcBJCYQB2BlLt9yCq\/M\/bkOJDyvNLZpTwANvh+Fcr45eSUgKvHgvkBaXi1QnrHdjljlt0InkbU5aJIODwusX9pvM+pEdGzO+WS6hLNwOXy3eeePJN2TMhW9WvgpRqvRkDVqRzM6dM9Y7hD2PYRvfoG6zSGo5jzuqgmjQl7exEab6wU\/lD4PiY+4MU0oBl9nVLGdQnZ2ARCAqDxTk9xusBK03oJfZ0\/ZvMjkKHOtaVeAURwkb46Lx4YVwT3tTILcRKK8AgYtpZyD\/q3Hd9P1XwDLJuczLMEdigrJt7r+RZoSLIzNEKtHNyetxM2Fs\/m99nIGKzYbx6ffOB44II4ze9TUumLqBgDWWW2RDjdYU3+SUf2MMiW5gkdWr3cfM8Pm5oo\/MdkGvluJS6Fprvlmywuyus187SSWJarusifTkGGmuQ\/gQ9ikomuY55GhhE7bRt1is\/JJivjzi7L7l03Qw9Tv71Z0YOm4sRouOeKFGYgH2vBiGGUxGk+HhFC\/+pRy5zDzm1MQaeN4wQZzLPkAbdKQmxSeNW6xnfbBCWij0SkSieytfzzvTsz2xHfs4jGBNUWyuIJwGWDsdl4O03jW+rvesp636UMCuUdEko6lYm\/gE7RHdEmjEItbrbChb9SAdiC\/0XkbN68kescjgHhRsgc9Byv+Jx8ePCo49\/YZ7aPVqXzfAW7WLpXOtGbGF5013fonxNIVE4XHXT4jSAHu3nmu1ZxMBJM+g5CNwnoCtdhladSxkR7PRh9iEWDkSsU8dJWvvxREZ5ZdL8rlZkwBDxvtJ4J85wh6PEIQUwHpw6ZiZHeHkgXvzZGWQ70+iiNK3C6IbAA48RwYLNgb6XoUomA4f9bKqwJO4OIr4K9Z+YipVyHo\/zLpbn0kuq9hMkMafy6xVJhb7a4BzWWOhmhHg3TqUD1ZVgkTn1sjZKYrCVqASxYyyAbJIHPaTQTIDeYzZy6WQ1Rycz8PArdhQknfXgbD6DZN9VWgQw3wAtd3ruBJxckKPE+KbXahNDvIT3tSAXhRe2KtRbVa5ijCxw8xrbq7SxKZWNRyGI+IJhRYsif\/obscnH9xQPJHJQH4aMXQ4MF0aiiCkKJ0gKCw34a6GoyogAWsRJDK9Rjli5nGi6T2RwtJB165T6VFz3MxW6fV0QdtStDz2BzCRQeFEhDeB0eITS6wnK34MSsRwADsbs34sgR3c2hletDm26WXr0K+\/Zj4QD7jS\/OV+1nSJNFSyE62SYHe0rLv3oudbJHaH5TaJPJarWpiORdz9FEllgKhiJh16TajGA\/qD1NbQuiA\/l32gCzUY2IVLxgQFWQiZhbGnyzhpbhtLOKo2zJSyaFXsazE\/tZSucFLHYdZfebn7Vwx4DKxIqMoUc6DxtHBm7Ss7TVwpONg\/aTqcvPCwe3nJ20XQN+pnEQxfNJcEZklZ77KjnoFir1O\/2JIJSozTTPz+q9+WaSro2+xqDf5bXPwwc7QFt8AiDoDLZPzI9soVUw2h6ZTR1WvwGXYzHmeJyD+lSFGF7ehTJg+Rc4mOCcPNsBmsaLRTmacSGUXfn30+QosEivAWfXY+R2NPDDliMO6btY4WVVb8r7ZVnCNODq2BLAvgrFwJzbV4ef05vqR\/cB9o5RBUh4iMUcx6g3ZQox\/N7OJzYuNYHbOMggOn8d5p4Ashspzo7VMoKCiWjvNzC64LozBb4cemPhFxay1l7YpX3cBdwreypEsWAPKspn8YYDUJIrXLx7pP6NElXfbr36FjFGUWAyJeNuUbPY+nCf2Tw2YxFpTj8HysBFf1b9+psWAsfmFzo8YJQyvjTeU5K+9IXEVoywNoRDuyvffXi+o1iAVakErsU+TCDa+TjODhRzfOggImke7mbr8tV6vPdNfraCiSfrBnhwWAGA3h+2GSjOh+iaD5gMycCGCf3XHuUorZAcG\/h8LGgtxeKaAt7iFac46J13M6QyS9X0mjMGfDUlQsIlGknYyJcmBzFv2kRtJZsC6BVo5CFB4x85eVjl3HIBl6nFVwHm0Genn9xzJhxHDsURRTs\/RzDqc4SV\/tZQ6QmM5E+Lk6J6fgSuvcI3MI1qiOKi0tUgmxgY5EAXU6CYONKOz2OFL6ejtU9XkxHTw4L7V4PX9NRTEkY+\/6t9AcQnzRw1s1GcFs1fmYMj+EXbHlMcqdTwHbhL\/cJ2hxQEW+9uHTFQfZV3MqUuui\/LscYFH8CzrvnKDyy\/H6E","iv":"85afc2d630a89da3bd34fbc5eddc8646","s":"c166e44e5262c117"}