Food and beverage
January 9, 2025
One of the many logos created for 200 Years Uoung is inspired by the wooden casks in which the maison’s beverages age. Image credit: The Macallan
By Amirah Keaton
During a year in luxury defined by a worldwide sales downturn, many brands leveraged powerful messages and immersive experiences to assert their relevance and reach.
{"ct":"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","iv":"b39b1384cc4fdd4c9de6992fab0d36cd","s":"e49b56ac0dba0c88"}
Share your thoughts. Click here